Why Marketing is More Valuable through Capital with Lennon Lee

In this Episode: Matthew talks with a Lennon Lee, a full-time real estate investor who has made million-dollar deals in the multifamily worth millions, about the importance of relationships, marketing, and trust in building capital-building relationships. Lennon shared how he got involved in multi-family investing and the lessons he’s learned along the way. He also shared some of the new projects he is getting involved in.

Some information he discussed in the conversation:

• How he got into real estate and why he decided to go into full-time investing
• Why he says marketing is more valuable than capital when growing your network
• How he became a thought leader- without being your stereotypical “sales person”
• The importance of developing a system for effective and consistent marketing
• The three cornerstones of a good network: Opportunity, trust, and platform

Key Podcast Moments You Don’t Want to Miss

[2:45] How did Lennon get involved in investing?

[9:55] Why marketing is more valuable than just capital?

[10:30] How do you market your value to a network?
[16:10] How do you start raising capital?

Resources Mentioned in this Episode

Capital Con

BLD Capital Group

Lennon’s Lee Meetup

About Our Guest

Lennon Lee is the founder and Principal of BLD Capital Group and a full-time multi-family property real estate investor based in Miami, FL. Born in Venezuela, he holds degrees in telecommunications engineering and management. He is the organizer of The Multifamily Investing Club and has an ebook and upcoming podcast being launched shortly.

Contact Lennon Lee at:

[email protected]

Phone: 320-344-1310

Instagram: TheMultiFamilyInvestor

Podcast: Se Habla Real Estate

Free Swag Reminder!

Don’t forget to check the Real Estate Journeys website for free real-estate inspired swag to get your real estate investing started in the right direction!

In this episode: In this episode, Matthew talks with Alex Roytenberg a 15-year experienced CPA, about taxes and real estate investing Their conversation covered the basics of getting started to one of the newest investment tools, opportunity zones.

Whether you are a newbie just getting into real estate or an experienced an investor looking to maximize, this podcast has practical strategies
and wisdom to offer.

Here’s a summary of what they discussed:

• What are the opportunity gains and how do they work?

• The 4 basic questions to answer when building your real estate empire

• How taxes might impact your real estate empire

• Why you might not want to have 200 checking accounts and 200 LLC’s for
  your real estate business

• The danger of commingling funds

• Setting up real estate businesses’ in other states besides the one you live in

• Getting help when you have a real-estate

Key Podcast Moments You Don’t Want to Miss

[2:50]
Opportunity Zones

[12:15]
Taxes & Building Your Real Estate Empire

[18:00]
The Dangers of Comingling of Funds

[36:00]
Having a property in a different state

[11:40]
How to prioritize when you have more than one connection to reach

[39:25]
Can I do this investing on my own? Who can I go to if I have any
problems?

Resources Mentioned in this Episode

Opportunity
Zones (IRS Website)

Passive
Activity Limitations (IRS Website)

About   Our Guest

Alex Roytenberg is a 15-year experienced CPA who runs his own practice.
Roytenberg’s 15 years of tax experience include work with PwC
(Price Waterhouse Coopers), Goldman Sachs, and Morgan Stanley.

Reach out to Alex at [email protected]

Don’t forget to check the Real Estate Journeys website
for free real-estate inspired swag to get your real estate investing
started in the right direction!

In this Episode: In this episode, Matthew delves
further into the topic of networking with Judy Robinett the “Woman with the
Titanium Rolodex” about strategy. They discussed how to add new connections and
how to leverage those connections to help you achieve your goals. Some of the
issues they covered:

• Learning how to add value
• The Golden Questions-3 key questions to
  ask to network effectively
• The two approaches to growing your
  network
• Why you need to focus on weak ties to
  get more resources

Key
Highlights You Don’t Want to Miss

[6:26] The 3 Golden Questions of Network

[8:30] How to add value to a person who you just met

[11:40] How to prioritize when you have more than
one connection to reach

[13;24] Why it’s critical to talk to strangers

[18:20] Networking in the Digital Age

Nuggets
of Knowledge

“Magic comes from getting out of your comfort zone”. (Judy Robinett)

“They were not developing the network before they
needed it.” (Judy Robinett)

“Most networking events really are a waste of time”
(Judy Robinett)

Resources
Mentioned in this Episode

How
to Win Friends & Influence People

McKinsey’s
Highlights

Renaissance
Weekend

About
Our Guest

Judy Robinett is a startup funding expert, investor,
author, founder of Judy Robinett Enterprises, and keynote speaker whose networking events has led her to White House dinners and a trip to dine with
leadership in Belgrade. 

She wrote Crack the
Funding Code: How Investors Think and What They Need to Hear to Fund Your
Startup” and “How to Be a
Power Connector: The 5+50+100 Rule for Turning Your Business Network into
Profits”.

Catch her online:

Website
LinkedIn
Twitter

In
this Episode: Matthew talks with Omar Khan, CFA a
10-global real estate investment expert who has completed transactions worth
$3.7 Billion in capital financing and M&A transactions. Matthew and Omar
share best practices (and a couple of laughs) about proactively growing your
network to stay on the top of your future customer’s mind

• How to build relationships in new
  markets
• The important ingredients of your
  network-time, relationships, and value
• Why it’s unpredictable where your
  network will take you…and that’s a good thing
• Tips for building your email list

Key
Highlights You Don’t Want to Miss

[10:16] Why the typical advice about building your
network (aka “just go to your real estate networking event” advice) doesn’t
always work

[10:35] A unique marketing experiment Matthew tried
while in Thailand tried that ended up with Omar and Matthew meeting and working
together

[14:22] The advantage of travel in developing new
perspective

[21:19] How to build an email list

[23:09] The importance
of contacting your list more than one time

Key
Takeways

• When it comes to networking, you need to
  be three things-intentional, proactive, and persistent
• Your network is one of the most powerful
  things you can have in real estate
• The strength of your network is more
  important the numbers
• Networks require time to develop, but
  are worth every minute
• Your mindset while developing a
  networking is the most important

About
Our Guest

Omar Khan, CFA (Chartered Financial Analyst) is a multifamily
syndicator for Boardwalk Wealth, in Dallas, Texas. After landing in Texas less
than three years ago with no network or contacts, he was landing
multi-million-dollar deals. A global traveler who has lived in Dubai, Toronto,
Calgary and resides in Dallas, Texas. On his spare time he enjoys listening to
jazz music and playing with his son.

One weak point Omar would like to improve on in his
business is Marketing.

LinkedIn


Website

Email: [email protected]