Real Estate Survival Guide

Ed is a former Apple employee, a video coach, and online marketing consultant. He teaches entrepreneurs and agents how to stop chasing leads and start attracting them with video made right from phones. He brings a unique skill set from sales, marketing, and strategizing systems and processes to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the Realtor that people want to work with.

Quotations

“When I left my full-time job at Apple to do entrepreneurship full time and have this business, I realized that the only thing that I could do differently to stand out from the sea of other agents/entrepreneurs was to get in front of the camera, be on video. Now, that terrified me.”

“It's still very much untapped for a majority of business owners, and that includes agents.”

“What camera should I use? What microphone should I use? What lighting should I have? What background should I have? None of that. You shouldn't have any of that.”

“You want to show up as yourself and be more authentic. You don't want to have this Instagram picture-perfect lifestyle portrayal if that's not you. That's too hard to keep up, and people are gonna see right through it. And we're blessed to be in a stage in life right now where we can be more ourselves.”

“Find a teacher that works with you to help you look at what's going on in your business right now. What have you been doing? What haven't you been doing? Where are you spending your time? What platforms are you on? Maybe you shouldn't be on them.”

• What to start with (hint: it’s not the tech)
• What's going to lead to you getting the listing
• Why you need the right teacher to help you
• Why Realtors and entrepreneurs are so reserved about being on video
• What the best decision is for your business
• How to make the shifts you need to make
• Why you should never rely on one social media platform
• The biggest excuse he hears
• How to avoid creating a trust issue
• When the best time to post is
• Some easy things to record 60-second videos about
• How to get his video-creation guide
• How to meet many people and be treated like a rock star
• Which piece of advice he wishes he could give the younger version of himself

Website: https://edtroxell.com/

Video Creation Guide: https://edtroxell.com/5videosforagents

Podcast edited by Kenny Carfagno.

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com.

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Summary:

What happens when you stop chasing the money? This was a question that came up recently on a Total Life Freedom mastermind call. The mastermind is basically a deep dive into our businesses, and there are 8–10 of us in there.

On a recent call, I was talking about the community and the membership I've built. A couple other people in the group are also building memberships, which has been really cool. All of us in the mastermind at this point have a podcast, and/or a community. Most of us have both, or we are working on those things.

Someone made a comment that I seem happier and calmer than they've ever seen. And then we moved on to a couple other people in the group, and Vincent made the same comment that it seems they too are now happier, calmer, and having more success than they’ve ever had.

Someone said, “This is what happens when you're not chasing money.” It was such a mic-drop moment.

We all have our main thing, right? I'm in real estate. That's what pays the bills. Wendy Norman is an elopement photographer. Jennifer Harshman, who does my show notes, is a writer and book editor. Kent Sanders is a ghostwriter. John VanDerMuelen does Amazon things. Vincent has the community. Matt Pete does videography. Nick Adams has his photography work and the SanCap Guide in Florida. John Stange is a pastor, author, and podcaster. Ken Carfagno and Courtney Wisely both own cleaning companies.

We all have different things. We have that main thing paying the bills, and now it just kind of operates. That gives our entrepreneurial brain, our entrepreneurial spirit, room to flow and just go and build something special. I would say when I joined the mastermind a year and a half ago, some of us were still trying to get our income to where we wanted it to be.

But now that we've done that, it's just happening, just flowing, and we really have an opportunity to build what we want to build. We’re all still helping people. I'm still helping people buy and sell houses. That pays the bills.

But now we're all building something else. We're doing it because we love it. I'm leading a community because I care about Realtors. When I wake up every day, one of the first things I think about is the membership community and how I can serve them, how I can help them.

Whatever you're building, whatever you're trying to do, build it to a point where it doesn't come down to the money. Build it to the point where you can really serve people and help people. I am so thankful for how God has blessed us and thankful that real estate pays the bills and we’re debt free.

When you are desperate for money, you're willing to trade hours for dollars. When you are not chasing money, you won't exchange time for dollars. You build the things that are authentic to you, and it doesn't matter if you sell one slot to your course or membership or a million, because you're just doing it in an authentic way to serve people, to help people.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary:

If you build it, they will come. This was something I said to an entrepreneur I was coaching through building their platform. They have started a podcast for their business very similar to what I have done with real estate. They were feeling discouraged, and so I said to them, if you build it, they will come.

If you're a sports fan, you probably know that phrase comes from the movie Field of Dreams, a Kevin Costner movie from 1989. The basic premise is that if you build something, if you believe in it, if you're passionate about it, eventually, the people will come. Believe in what you're building, believe in what you're doing. What is your motivation? Is it to make money? Is it to help people? Is it to create and use that creative part of your brain? What is it that you're passionate about? Build it. Don't wait.  

You have to believe in your business. If you're ever really going to have success, you have to believe it and build it. You don't wait until you have clients because there will be no clients if you don't tell people that you are a Realtor. Tell others, and then let the platform and the business that you've built do the work for you.

As I built the membership, I talked so much to my friend John Stange about where he hosted his amazing membership called Platform Launchers.

He told me to give it about 10 months of doing the primary advertising, doing the work to get people involved and engaged in the group. Then he said the referrals become less dependent on your marketing. The more your business grows, the more what you're building grows. It becomes less dependent on you to do the advertising. Now, the people you have helped and served over the months and years are suddenly the ones, you know, shouting your name from the rooftops, speaking up about your business and helping your business grow.

Build it. Be passionate about it. If you build it, they will come. They speak so highly about what you're doing that they tell others and become the advocates and the advertising for your business because you did such a great job helping them. Build it, and they will come.

Do such a great job in what you've built and how you've helped them that they are out there recommending you and sending referrals. When that happens, you can continue growing and building your business and pouring into others, and the referrals become less dependent on your marketing and planning.

I hope this is helpful for you and gives you a guide to have some success.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Justin is an entrepreneur, speaker, and the host of the top-rated podcast, The Growth Now Movement. He has been named a top eight podcaster to follow by IC Magazine. Justin's podcast is currently getting played in over a hundred countries every single week and has gone on to help countless people grow their brands and business through podcasting. Justin also hosts and is the creator of one of the best events out there for entrepreneurs and forward thinkers: The Growth Now Summit Live. Justin has also been featured on Thrive Global and chosen as an icon of influence in the new media space.

Quotations

“And it all happened by accident because I bought a $60 microphone, plugged it into my USB port, and started interviewing people.”

"But the one thing I'm grateful for are those failures—from the things that I learned from them and all those things in between.”

“Let me meet the right people, let me add value to their life, and then let's see where that goes from there.”

“If you become a realtor and you're trying to sell houses, but haven't built a network, who's gonna buy homes from you?”

Find out the following and more:

• The life event that changed it all for Justin
• Why his early business attempts failed
• How he became a top eight podcaster
• The importance of networking in podcasting and real estate
• Justin’s tips for success in real estate
• The piece of advice that changed everything
• The right mindset for success
• The two questions he asks each podcast guest
• Why boundaries are important–especially for Realtors
• The three P’s of podcasting

Instagram: @JustinTSchenk

Podcast: The Growth Now Movement

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary: 

What is on the other side of discomfort? What are you are missing out on because you don't want to be uncomfortable? We all have things we don’t like. I hate sand, especially wet sand. A recent family trip to the beach gave me the opportunity to step outside of my comfort zone, and as a result, those two hours on that beach being wet and sandy were probably the most fun I've ever had with our whole family.

It got me to thinking, how many amazing opportunities am I missing out on because I’m not willing to be uncomfortable? How many times do we let discomfort rob us of opportunities in our real estate businesses?

Get comfortable, and embrace the things that make you uncomfortable. Become more comfortable with them so that you can grow in your own business.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

On today's episode, I talk to you about what can happen when you're willing to ask questions. Sometimes I am intimidated by a situation or another agent, or I think a question might be silly or stupid, so I don't want to ask it. What I've learned is that the worst they say is no.

In this episode, I share with you a story about the opportunities that can come in your business, and how you can help your clients, just by asking the right questions. In this story, I take you back a few months ago to a property I had under contract.

The clients had the inspection done, and we were going through the inspection report when we discovered that there was a major problem that the seller was under no obligation to fix. Tune in to find out what I did and what happened as a result.

My clients told me that I was willing to go the extra mile to try to help them, whether or not the answer was yes, and that meant so much to them.

So think about this in your business. Where are there opportunities where you can be advocating for your business, advocating for your clients, and maybe asking some tough questions?

The worst that can happen is they tell you no. I hope you can think about this in your business, and I hope this helps you create success.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Nick helps people earn money outside of their normal job. He is an author, entrepreneur, and host of the award-winning Side Hustle Show podcast—which features new part-time business ideas each week. Nick loves deconstructing the tactics and strategies behind building extra income streams.

Quotations

 “The content has gotta be better to compete with what else is out there… don't get discouraged by the number of shows that are out there, because only a fraction of those. Make it past episode 10. It's not as crowded and it's not as competitive as you might think.”

“…taught me a couple of things, like the value of diversification. You don't rely on one source of income. Don't rely on one source of traffic.”

“What motivates me is just how can I grow and improve for my family? And how can I honor God in what I'm doing in my business. And also, how can I help realtors?”

• How to turn a side hustle into your full-time business.
• Advice for podcasters
• How to measure success
• Staying humble while successful
• What does Nick find most rewarding?
• What does the “great resignation” mean?
• Nick’s advice to entrepreneurs.

Resources

Sidehustlenation.com

Side Hustle Show podcast

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary:

On today's episode. I talk to you about the relationships you create and how you should never burn a bridge. I shared with you guys how I was in a management training program at a bank. Today, I sat down with one of the people who supervised me there. They were a huge advocate for me and were shocked when I lost my job without cause because I was such a great worker for them.

Here's why I'm telling you this. They were so impressed with what I've done with the podcast, what I'm doing with the membership community for Realtors, my real estate career, and how I've had success that they wanted to get together and chat about what I'm doing.

When they reached out and said they'd like to get together, they also said they've been thinking about a house. Again, as Realtors, everything we do is all about creating relationships with people. We just treat them the right way, show them kindness and compassion, and genuinely care about the relationship. Sometimes we can be frustrated with a job, a client, or a situation where we could burn a bridge. My encouragement to you is to never burn a bridge.

The way they fired me without just cause created a bad situation. But I had to respond in a mature way even though I did not really feel like it. Because of that, I came across as much more mature, as someone who took the high road.

That former supervisor is now my client. I am helping them search for a home to buy. That would've never happened had I burnt that bridge, had I gone out kicking and screaming.

You want to be someone that builds relationships. You want to be someone who really is trying to build bridges. Build relationships, build connections with people rather than burning them. How you leave a job, homeschool groups, or anything else shows a lot about your character, your integrity. How you exit says a lot about you, and you don’t want to burn bridges. You want to build them and build relationships. So I hope you can think about this in your business. If you want to have more success, never burn a bridge.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary:

“It's a group effort.” Those were just a few of the amazing words shared by Phillies first baseman Rhys Hoskins on Monday, October 3rd, late in the evening after the Phillies had defeated the Houston Astros three to nothing to finally make the playoffs. Today is an awesome day, and I'm so excited to bring you guys this episode.

Today is 11 years to the day since the last time the Phillies were in the playoffs. There's a reason I want you to hear what Rhys Hoskins said. Announcer Pat McCarthy, who was interviewing Rhys Hoskins, said to him, “This is a long time coming, isn't it?”

Rhys Hoskins, who has been with the Phillies for six years, said with tears in his eyes, “You know, it's a group effort. This is why we play. Lots of blood, sweat, and tears to get here.” He was literally crying on TV. It was pretty emotional.

Yes, I love sports. Yes, I love the Phillies, but I love the lessons of the work you have to put in. Real estate takes effort. As things start to move and shake and shift, it's going to take possibly more effort to be a Realtor, right? We've talked about this a little bit. You're not gonna throw a sign in the yard, walk away, and it's sold in a day. It's just not happening anymore. You have to put in the effort.

Rhys also didn't stand there and say, "Yep, I'm amazing. Look what I did. I got us to the playoffs." He talked so much about the people around him. In the same way, if you want to have success as a Realtor, you have to have a great group around you.

So think about this in your real estate business. Do you have a team around you? Are you working hard and putting in that blood, sweat, and tears, and do you have a great group around you, coaching you, encouraging you, helping you grow in your business? You need a good team around you. You need support, you need encouragement, and you need to put in the hard work.

Thanks for listening. Go Phillies, and I'll see you guys on our next episode.

Noah is a 21-year-old realtor in Sarasota, Florida. He built a six figure GCI business, just from TikTok and YouTube alone in the last eight months, while also carving out a path for real estate development. As he focuses on real estate development, he's gathered investors nationally, internationally, all over the place. Noah knew at a young age that he didn't want to do a traditional nine to five job. Today he's absolutely crushing it in the business and crushing it with video.

“If you're not gonna be consistent, don't even bother doing it at all…because consistency at the end of the day is going to be crucial for your success.”

“The way I look at it, I hope that I get more people that hate on me, because it means that I'm doing something that they wish that they were doing or doing something that obviously care enough to take enough time out of their day to comment.”

“But at the end of the day, if you haven't built genuine relationships with your followers, you are not going to turn that into business.”

“If you're scared of it, I think that's something that you should actually run towards because it's something out of your comfort zone…and when you get out of your comfort zone, that is when you actually grow as a person.”

• How Noah got into TikTok and how it’s different for businesses
• How he got started in real estate at such a young age
• The need for a thick skin when working in social media
• The power of video in business
• Handling negative feedback
• How to create genuine relationships in your business
• Noah’s biggest advice to others
• How to shift with the real estate market

His TikTok channel

Noah's YouTube channel

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.