Real Estate Survival Guide

I want to talk to you guys today and remind you that maybe you are the problem. I try to be encouraging and not be a Debbie Downer all the time, but one of the things I really hate is people that make excuses and don’t acknowledge that they could be the problem and the reason that they're not having success in their real estate business. I know a Realtor who makes excuses for why she couldn't post on her Facebook about her real estate business because of her full time job. I actually asked her how she was going to move into real estate full time if she wasn’t telling people that she was a realtor? Her response was more excuses and that I didn’t understand her situation. I know I shocked her when I said, “Hey, I mean, no disrespect for this, but maybe you're the problem.” And she got all offended and said, “No, I’m not the problem.” I got so frustrated with Abby because Abby thinks everyone else is the problem when she wanted to transition into real estate full time. She blamed her current boss, what people thought, and her current company for why she couldn't post on social media. And even when she left the company, she blamed broker after broker for not giving her the resources for success. The point is, Abby's the problem here. Abby doesn't see it, but Abby is the problem. Abby is the reason why she is not having success. Sure, there are hard days in real estate. Getting your business up and running can be tough, and those first couple years are tough. But real estate is not rocket science and it's not like being a neurosurgeon. Again, it's difficult—it takes hard work, but it's not impossible to figure out. I tried to get Abby to understand that she was the problem. And you might be the problem. You might not see it now, but you will see it one day. If you've changed companies three and four different times, what is the common denominator, right? I do want to encourage you that you can have success in real estate, but I need you to hear that maybe the reason you're not having success is you. Maybe the reason you're not selling homes is you, not the broker, not the team manager, and not the leads you're given or not given…it's you. Your most valuable asset to your business is you. And so, if something's not working, I have to question, what am I doing wrong—not blame the broker and everybody else. And instead of making excuses, maybe you should try to figure out how to get stuff done, how to sell homes, how to get in front of people, and how to have meetings with people. I hope you can learn from the Realtor’s mistakes. Maybe you are the problem. What you can do with this episode is not  have a pity party or be bummed—just learn from this. Stop blaming everyone else and realize that maybe you are the problem, and that you're the only one that can fix that problem. I hope you can think about this and that it helps you have more success in your real estate business.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Connor Steinbrook is the founder of the Wolf Pack organization—they have 2200 plus agents. He is also the founder of the Investor Army and is soon launching a new YouTube channel for entrepreneurs under his name. He has over 40,000 subscribers and is crushing it in real estate.

“So, if you guys are struggling in that deep darkness right now, your best days are brighter ahead of you…Just battle through it.”

“All you have control over is the decision that you have to make and how you react to the decisions other people make.”

“…self-esteem is the root of everything in business because if you don't believe in yourself, you won't take action.”

Find out the following and more:

• How he persevered after losing everything overnight in 2011
• How he built a real estate team of over 1000 in just over 3 years
• What made him finally get his real estate license
• Connor’s theory on how positive thinking drives your life
• Remembering the good things in the midst of the negative
• The importance of thought process and self-esteem in real estate
• Everyone pays their dues and how you handle it determines your success
• How to set goals for activity instead of results
• Find a mentor and keep a gratitude journal
• Finding success in real estate and life

YouTube Channel: Investor Army

YouTube Channel: Connor Steinbrook

Instagram: Connor Steinbrook

Podcast edited by Outsource Your Podcast.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Guys, I promise I'm almost done talking about baseball. After last week, you know I had to talk to you about John Middleton. John Middleton holds 50% ownership of the Philadelphia Phillies and is worth about $3.4 billion dollars. The lesson I want to tell you about is that while John has all that money, you would never know it to be around him. We talked about the Phillies journey with the World Series, and what I want to say about John is that it really doesn’t matter how much money you make, what your status is, or your position. You still want to create relationships with people and that's what I saw John doing so well throughout the playoffs—really saw him value the importance of relationships. John makes a point to be involved with the fan base, in fact he goes to away games and home games and sits in the cheap seats just to be with the fans. He gets out on the field during batting practice with the players, interacting with them and interacting with the fans. His energy is infectious. That's the lesson here—that we need to create relationships in our real estate business. We need to care about people, we need to engage with them. When they clenched the trip to the National League Championship series, they were handing out the trophy for the National League Pennant, and this is where John Middleton really surprised me—he went behind home plate, let a couple fans hold the trophy, and then came on top of the dugout where he let a couple of us hold it as well. I was one of the people who was fortunate enough to hold the trophy and get a picture with him. I look at that picture and it’s the craziest thing—the owner of the Phillies, a guy worth over $3 billion, is standing on the dugout, interacting with the fans, handing out baseballs, letting fans hold the trophy and take pictures with it. John Middleton has figured out that to have a successful business, he has to build relationships with people—not only being willing to be kind and friendly, but put a good product on the field. What matters is the relationships—John Middleton has done that with the Phillies, and we need to do that in our real estate businesses. You want to create relationships where people want to know you and want to be around you. That’s the lesson—it's all about creating relationships, caring about people, and thanking people for showing up. If you can take anything from what I'm saying about John Middleton, I want you to think about this with your clients and your relationships. Are you willing to give them time? What kind of relationships are you creating with your clients, with your friends, with your family? How are you cultivating relationships and continuing to develop and build those relationships with the people that you know? That's what I saw John Middleton doing, and I hope that you can apply it to your business as well.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary: Today I want to talk about the Philadelphia Phillies magical run all the way to the World Series. Of course, they lost game six of the World Series to the Houston Astros and I was definitely bummed for a little bit. But what I kept thinking about Saturday night as I watched the end of the game, was how much fun the team had, how exciting the run to the World Series was, and how resilient the team was all year. I really thought about the resilience of the team and how quickly things can change—in baseball as well as in your real estate business. Look at how much life can change in a month’s time! It changed for the Phillies, and it can change for your business as well. If you can be resilient, you can accomplish almost anything. How in the world, in the span of three or four weeks did the team go from October 1st thinking the season was over, to being on the way to the World Series? The players believed in themselves and continued to fight—even when the fans probably didn't believe in them. The point here is that you must be resilient. Sometimes you have to believe in yourself more than other people do. You have the skills necessary to be successful—we all do. You just have to be resilient and work harder than anybody else. You must ask yourself, “Can I be resilient? Can I believe in myself? Can I put in the effort?” It's certainly not easy to get to the World Series. It takes hard work and it's hard when you lose. Even with all that hard work, the Phillies didn't quite get there. Can they be resilient enough to come back and try to win it again? I sure hope so and believe they could, but I think the same thing applies to us in our real estate business. All the doubters said the Phillies would never make it. You know, there's always going to be doubters and there's always going to be detractors. We're going to have detractors in our real estate business, right? Doesn't matter what people say, not really. What really matters is are you willing to put in the effort to be successful? Are you going to work hard and give it your best? They didn't win the World Series, but I'm still super proud of the Phillies. They were resilient and we can be resilient too in our real estate business.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

I first met Amber this past spring at podcast in Orlando. She is like the connector—every time I would run into her, she would say, “Have you met this person?” She's really great at connecting people. Amber is also an attorney, and she runs the More Than Corporate podcast. She is also a success architect (I love that term), an NLP trainer and a podcaster, and she helps business owners and entrepreneurs get out of their own way, by understanding their mindset blocks, so they stop sabotaging their life. Her experience through law school, and NLP training, obstacle course racing (including a 24-hour endurance race) have given her incredible skills, perspectives, and knowledge that place her in a unique opportunity to help her clients design their lives and have the courage to live it. She's been featured on tons of podcasts in the top 100 attorneys in Las Vegas in 2019, the top 100 women in Las Vegas in 2022. Her mission is to make sure that every single person knows that they don't have to settle in their life—that if they don't have everything that they want, the only reason for that is themselves. With the right tools and resources, there's a way to accomplish the life that they deserve.

 “I feel like if there's anything that people need to be good at in order to become valuable in any industry, it is the ability to connect other people.”

“I felt for the first time what it was like to live a life that you were proud of and happy with, and to live a life where you knew that work and life went together, not as work being a price you had to pay for life.”

“You just get to decide what you want that career to look like and how it's going to fit into the life that you wanna have instead of trying to build your life around a career you hate.”

“You have an opportunity to impact those around you, but you can only do it if you're willing to allow yourself to be seen, and you can only do that if you're willing to get hurt.”

• How Amber rebuilt her life to what it is today
• Why she hates the question, “What do you do?”
• How to value yourself independently from your career
• Why movement creates results
• Why people get stuck in a joyless career
• Amber’s advice to Realtors

Brene Brown TED talks

Website: Success Development Solutions

More Than Corporate Podcast

Podcast edited by Outsource Your Podcast.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

I’m excited about today’s show! I want to talk to you about an event that happened at Podcast Movement in August. I met a guy, we’ll call him Adam, and he asked me to be on his podcast and suggested we record it at the end of the day. Before I go on, I’ll say that when I started my podcast, I did the editing myself and I bought a $150 microphone. Now I have Kenny Carfagno with Outsource Your Podcast do my editing, but I still use that same microphone. The point is that I didn’t spend thousands of dollars on equipment—I just got started. When I showed up for the interview with “Adam”, he had $3000 worth of equipment. He had the Bose headphones and microphones for both of us, the soundboard, the whole nine yards. I’m not insulting Adam, I hope his show takes off, but at that time he had maybe a couple of hundred downloads and had been doing it for six months to a year. As a contrast, I’m at 35000 downloads and am using a $150 microphone and an arm that allows it to swing closer to my mouth. My point is, Adam had spent all this money when his audience hadn’t grown to the point that he needed to invest that kind of money. He was doing too much, and I think that sometimes Realtors do too much as well. Every single realtor or a business owner for sure should have a podcast and be sharing content with people—because that is how you grow what you’re doing. In the real estate business, I see so many people not starting because they feel like they have to have all this stuff—all this professional equipment first and really you just need to start. You're doing too much and almost trying too hard to make it work when you could just do it from the beginning with what you already have. My podcast often starts as an audio draft, and I'm literally recording it while I'm driving on the turnpike. Later, I'll make some highlights and record it on my professional mic for you guys. But if you wanted to release some audio content, you could just release that voice memo. Don't overthink it—just get started with what you already have…the phone that you're listening to this podcast on can be used for videos and record ideas for your podcast or social media post. So stop it! Stop doing too much, stop overthinking, and just get started.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary:

I’m excited about this month’s business update and excited to share about some things going on in my business. As you all listen to this, I am finishing up an awesome week at the TLF Retreat here in Bradenton, Florida. I came down on Wednesday, and it's been a great time of growth and lots of learning. On my business update for September, I mentioned that things were starting to move and shake. I had a listing that I co-listed with my team leader. I had a client who went under contract. So that's two deals right there this month. I feel like I had more conversations in October than I've had in a long, long time, and I'm super excited.

The podcast is also going really well. I’ve been on a bunch of podcasts, my podcast continues to grow, and it's been a lot of fun. I’ve had some really cool interviews and I'm really pumped. I've got some great guests that will be on the show. I know you all have learned so much from people because you've emailed me and told me about it. So thanks for the feedback.

The membership has been amazing. We switched in October to do every week, and so it's nice to have a consistent group that shows up every Monday morning—committed and wanting to learn and grow. That's the goal, to continue growing it, to continue connecting with people and helping their real estate business grow. I'm already starting to set goals for 2023, and you should be, too. The work I do now, I see the results of that in six months, nine months, sometimes a year. So put in the work now.

If I can ever be of assistance, whether it's questions about the membership, or questions about how to grow your business—maybe you feel like you're stuck—let's connect. You can text call, whatever, (610) 568-4651. Or you can email me at [email protected]. Social media is a good way to reach me as well. As always, I appreciate you guys listening to the show and these business updates.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Larry is huge in the podcasting space and is a high energy and charismatic speaker, podcaster, and bestselling author. He has been an internationally top-rated course creator with over 1,500 students in 51 countries. Larry has become one of the most sought-after podcast consultants and content creators in the industry and was even recently named to Podcast Magazine's 40 over 40 in podcasting. He is also the editor in chief of one of the largest podcast industry newsletters, The Podcast Messenger. Larry wears the red hat everywhere. He has it on for our show. And he's done an amazing job building his brand.

Quotations

“It's almost always about building your brand.”

“The problem that so many people fall into is they don't tap into their uniqueness and then leverage it.”

“We can't do anything on our own.”

“Don't hang all of your hopes and dreams on one hat rack. There's so many different opportunities out there.”

“What are you bringing that no one else is bringing? What are you gonna bring as an agent that nobody else is going to bring? What could you do different on a billboard? What could you do different on any kind of advertising? What could you do different to set yourself apart? We want to put systems and workflows in place to streamline everything that we're doing to make ourselves as effective. And efficient as possible. You have to be involved on all fronts. There's really no shortcut. Even as my business has grown, it's like you have these connections at the beginning and you're like, Oh, well now I'm, I'm getting busier, I forget about those connections. And so a big lesson I try to remind myself and Realtors that I teach is don't forget what got you there. Whatever you did to start that made you successful and that people appreciate, keep doing that stuff even when you get busy. Maybe there has to be things that have to go. Maybe what has to go is watching ESPN.”

• The sentence that changed Larry’s life
• Why branding is so important and why so many people fail at it
• The birth defect that almost killed him
• One of the most impactful times of his life
• What he wishes he had known right out of high school
• Why he looks back with so much regret
• What you can do to stand out as a Realtor
• How his branding came as an accident  

Instagram @TheLarryRoberts

Website: podcastboost.com

Podcast edited by Kenny Carfagno.

Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com.

John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.

Summary:

 On today’s show I want to talk about something we all have to deal with as Realtors—tough feedback and hard conversations. Whether it’s a house not appraising or a client criticizing your performance, you’ve got to get good at taking the tough feedback or talking about the hard things. I often find that the people having more success are the ones who respond well to tough feedback, tough information, criticism—whatever you want to call it. And the people that are not having success make excuses—they blame someone else. They say it's not their fault—that it's a misunderstanding. I believe that so much of your success in the real estate business goes back to how do you respond to tough feedback and hard conversations. The point here is if you want to be a great realtor, you have to be willing to take tough feedback—you have to hear it, apply it, learn from it, and grow from it. In this podcast, I give you two examples of hard conversations that I hope will really make you think about how you handle feedback and how you have the hard conversations.

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 

Summary:

On today’s episode, I talk about how assumptions hold you back. One thing I’ve really learned since launching the membership community and having great conversations with people is to just embrace the conversation. Be willing to talk to people about what you're doing and to not make assumptions. Sometimes I get good or bad “vibes” before I even get on the phone or Zoom call—I find I have this tendency to make a lot of assumptions, and I've been learning that assumptions are really holding me back in my business. For example, there was a Realtor I got on a call with who was interested in me moving my business. Once I told them I wasn’t interested in moving, they let it go, but I made assumptions that every time they reached out to me to check in that they were actually trying to get me to move my business. I would often ignore messages and not get back to them because I thought they were pretending to be interested in me to get me to move.

Then I had multiple conversations with the agent where I realized that maybe I had gotten it all wrong.  Maybe they'd be happy for me to move my business to their brokerage, but really, they just cared about me.

Now this person is honestly one of my favorite Realtors that I'm in contact with. We chat about sports, the market, our families, and we've created a bond and a friendship.

My encouragement to you is to make fewer assumptions. Just stop thinking that everyone's out to get you all the time. Believe that people genuinely want to build relationships with you and get to know you.

I want you to think about where assumptions are holding you back. Where are you assuming people's intent—assuming the worst about people—assuming that you know all the things there are to know about a situation? Where are you assuming when you should just be asking questions and be willing to build relationships with people? I hope that you can think about this in your real estate business.

Resources

Total Life Freedom

Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails.

John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.