Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet.

We have more power over ourselves than we realize, and by making necessary tweaks here and there, there's no reason we can't achieve anything we set our minds to, no matter what's going on in the world. What are those tweaks, and how do we implement them in our daily lives?

Is it even possible to switch things up when it already feels like we've got too much going on?

In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results.

Three Things You'll Learn in This Episode

• How to get better at the core component of sales: Talking to strangers is the essence of sales, but it's not always easy. We have to work on becoming the best versions of ourselves to have the confidence and energy required to build relationships with new people.
• How to build capacity when it feels like we're drowning: Most of us have experienced feeling like we have too much on our plates, but the trick to changing that isn't by taking anything away, it's by doing more. Our capacity is like a muscle, and working it only leads to bigger results.
• Why doing it on our own can actually hold us back: Working as a lone wolf can only get us so far, so if we want to see great results we have to work alongside others and be willing to ask for assistance when we need it.

Guest Bio:

Brian Culhane is the co-founder and Chief Cultural Officer of eXp Realty. He is passionate about fostering a collaborative community within eXp and has played a vital role in rapid growth into 45 states. Brian is also the CEO of The Culhane Group at eXp, and host of Brian Culhane- The Success Philosopher Podcast.

To find out more and to connect with Brian, go to:

https://www.facebook.com/brianculhane5000/

https://www.linkedin.com/in/brianculhanex

https://anchor.fm/brian-culhane

Or email him at:

[email protected]

To work with Gene, go to:

Genevolpe.com

And for a copy of Matt's book, visit:Getmicrofamous.com

Other links, products, and books mentioned in this episode:

https://www.wimhofmethod.com/

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet. 

We have more power over ourselves than we realize, and by making necessary tweaks here and there, there’s no reason we can’t achieve anything we set our minds to, no matter what’s going on in the world. What are those tweaks, and how do we implement them in our daily lives?

Is it even possible to switch things up when it already feels like we’ve got too much going on?

In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results. 

Three Things You’ll Learn in This Episode

• How to get better at the core component of sales:
  
  Talking to strangers is the essence of sales, but it’s not always easy. We have to work on becoming the best versions of ourselves to have the confidence and energy required to build relationships with new people.
  
  
  
• How to build capacity when it feels like we’re drowning:
  
  Most of us have experienced feeling like we have too much on our plates, but the trick to changing that isn’t by taking anything away, it’s by doing more. Our capacity is like a muscle, and working it only leads to bigger results. 
  
  
  
• Why doing it on our own can actually hold us back:
  
  Working as a lone wolf can only get us so far, so if we want to see great results we have to work alongside others and be willing to ask for assistance when we need it.

Guest Bio:

Brian Culhane is the co-founder and Chief Cultural Officer of eXp Realty. He is passionate about fostering a collaborative community within eXp and has played a vital role in rapid growth into 45 states. Brian is also the CEO of The Culhane Group at eXp, and host of Brian Culhane- The Success Philosopher Podcast. 

To find out more and to connect with Brian, go to:

https://www.facebook.com/brianculhane5000/

https://www.linkedin.com/in/brianculhanex

https://anchor.fm/brian-culhane 

Or email him at:

[email protected]

To work with Gene, go to:

Genevolpe.com

And for a copy of Matt’s book, visit:
Getmicrofamous.com

Other links, products, and books mentioned in this episode:

https://www.wimhofmethod.com/

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead.

Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We're also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too.

We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum.

How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity?

In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that's so critical right now.

Three Things You'll Learn in This Episode

• The power of positive interruption: With all the negativity in the world today, putting out positivity is a powerful differentiator. Interrupt the gloom and doom of social media timelines with something uplifting and inspiring and you'll draw people in.
• How to establish a motivating morning routine: To start off our days motivated and in a positive mindset, we have to build up our emotional bunker. Create a strong foundation for your morning routine with affirmations, gratitude, and journaling. That will counter negativity and give us the emotional fuel to start our day strong.
• What agents need to focus on every single day: After getting your mindset dialed in, the first thing we need to do is focus on our highest dollar-producing activity first. As real estate agents, the most important thing we can do is lead generation and consistently creating opportunities for new business.

Guest Bio:

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman.

To find out more, head to:https://www.linkedin.com/in/jennifermurtland-14583b4

https://toe2toepodcast.podbean.com/

You can also reach Jenn directly 513.400.1691

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead. 

Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too. 

We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum. 

How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity? 

In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.

Three Things You’ll Learn in This Episode

• The power of positive interruption:
  
  With all the negativity in the world today, putting out positivity is a powerful differentiator. Interrupt the gloom and doom of social media timelines with something uplifting and inspiring and you’ll draw people in. 
  
  
• How to establish a motivating morning routine:
  
  To start off our days motivated and in a positive mindset, we have to build up our emotional bunker. Create a strong foundation for your morning routine with affirmations, gratitude, and journaling. That will counter negativity and give us the emotional fuel to start our day strong. 
  
  
• What agents need to focus on every single day:
  
  After getting your mindset dialed in, the first thing we need to do is focus on our highest dollar-producing activity first. As real estate agents, the most important thing we can do is lead generation and consistently creating opportunities for new business. 

Guest Bio:

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman. 

To find out more, head to:
https://www.linkedin.com/in/jennifermurtland-14583b4 

https://toe2toepodcast.podbean.com/

You can also reach Jenn directly 513.400.1691

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA.

A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it's the most profitable piece of marketing and the pinnacle of his business.

How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate?

In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.

Three Things You'll Learn in This Episode

• The importance of knowing our numbers:

When you run the ISA model, you have to give yourself a cushion to account for the leads that don't go anywhere. You can expect anything from 25% to 30% of those leads to be cancels, reschedules, and no-shows. Tracking and understanding those percentages can make our results more predictable.

• How to train our ISAs for success:

If we want our ISAs to successfully reproduce the results we get on the phone, we have to set expectations from day one and create clarity around the benchmarks they have to reach to have a successful day. When they know what number they need to hit in order to be successful for that day, they can go towards that goal.

• How our previous jobs can set us apart in real estate:

Aaron Rian found a way to bring his past experience of owning a call center into real estate. It allowed him to capitalize on something he knew really well which he leveraged into his real estate career. Many people have background skills in other areas that they are ignoring because they are trying to follow what other people are doing. If we leverage those skills, we can create unique value.

Guest Bio:

Aaron Rian is an entrepreneur, bestselling author, operating principal at The Rian Group Real Estate, and podcast host of Expand, Dominate & Profit. He is one of the most well known and successful real estate agents in the nation. Aaron's clientele consists mostly of athletes, corporate executives, and high net worth individuals from around the world.

To get in touch, send an email to [email protected], and subscribe to Expand, Dominate & Profit on Apple Podcasts.

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA. 

A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it’s the most profitable piece of marketing and the pinnacle of his business.  

How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate? 

In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.

Three Things You’ll Learn in This Episode

• The importance of knowing our numbers:

When you run the ISA model, you have to give yourself a cushion to account for the leads that don’t go anywhere. You can expect anything from 25% to 30% of those leads to be cancels, reschedules, and no-shows. Tracking and understanding those percentages can make our results more predictable. 

• How to train our ISAs for success:

If we want our ISAs to successfully reproduce the results we get on the phone, we have to set expectations from day one and create clarity around the benchmarks they have to reach to have a successful day. When they know what number they need to hit in order to be successful for that day, they can go towards that goal. 

• How our previous jobs can set us apart in real estate: 

Aaron Rian found a way to bring his past experience of owning a call center into real estate. It allowed him to capitalize on something he knew really well which he leveraged into his real estate career. Many people have background skills in other areas that they are ignoring because they are trying to follow what other people are doing. If we leverage those skills, we can create unique value.

Guest Bio:

Aaron Rian is an entrepreneur, bestselling author, operating principal at The Rian Group Real Estate, and podcast host of Expand, Dominate & Profit. He is one of the most well known and successful real estate agents in the nation. Aaron’s clientele consists mostly of athletes, corporate executives, and high net worth individuals from around the world.

To get in touch, send an email to [email protected], and subscribe to Expand, Dominate & Profit on Apple Podcasts.

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it's time for agents to switch up their strategies.

We're seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it's our duty to help them find the property that best suits their new needs. What can we do to assist city homeowners in relocating to the suburbs or rural areas?

How long will the mass exodus last, and what does the move away from cities mean for property owners, both residential and commercial?

In this episode, the author, residential real estate expert, and host of the eRealEstateCoach Podcast, Jim Remley shares how to respond to urban flight as agents and community leaders.

Three Things You'll Learn in This Episode

• How to show urban sellers we're open for business:

Take a look through every marketing piece we share and scan for the word 'relocations'. If it's not already there, add it in, stat! We have to let urban clients know we're on hand to help them leave the city.

• How rural agents can set themselves up for booming business:

Start reaching out to Realtors in nearby urban markets. By building great relationships with the agents in feeder markets now, we'll be the first people they think of when a client decides to relocate.

• How to use social media to identify potential clients during the exodus:

Linkedin offers a ton of opportunities for lead generation because it lets us see where people work. Look for people working remotely and reach out to see if they would be interested in relocating to the market we serve. It may sound like a long shot at first, but we're bound to get a response from someone.

Guest Bio

Jim Remley is an industry superstar, author, and nationally recognized expert in the field of residential real estate. In addition to being the Principal Broker at John L. Scott Real Estate and founder of Luxury Home Council, Jim is the President of erealestatecoach.com, where he has coached thousands of top producers to create financial freedom and work-life balance. Jim is also the host of the eRealEstateCoach Podcast.

To find out more, go to:http://erealestatecoach.com/

To listen to Jim's podcast, visit:https://www.buzzsprout.com/639901

And for his books, head to:

https://www.amazon.com/Jim-Remley/e/B001JS8ICY%3Fref=dbs_a_mng_rwt_scns_share

To connect with Gene, go to:Genevolpe.com

For a free copy of Matt's book, go to getmicrofamous.com/free

And for a hardcopy version, go to https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302/ref=sr_1_1?crid=1133ZEIV1XYH8&dchild=1&keywords=microfamous+matt+johnson&qid=1607082901&sprefix=microfamo%2Cdigital-text%2C404&sr=8-1

And to contact Greg, email him at [email protected]

Or text him on 925 915 1978

Other links mentioned in this episode:

Timcast IRL https://www.stitcher.com/show/timcast-irl

GSD Mode Podcast https://www.gsdmode.com/gsd-mode-podcast-main-website-new

KlevrLeads https://www.klevrleads.com

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it’s time for agents to switch up their strategies. 

We’re seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it’s our duty to help them find the property that best suits their new needs. What can we do to assist city homeowners in relocating to the suburbs or rural areas?

How long will the mass exodus last, and what does the move away from cities mean for property owners, both residential and commercial? 

In this episode, the author, residential real estate expert, and host of the eRealEstateCoach Podcast, Jim Remley shares how to respond to urban flight as agents and community leaders. 

Three Things You’ll Learn in This Episode

• How to show urban sellers we’re open for business:

Take a look through every marketing piece we share and scan for the word ‘relocations’. If it’s not already there, add it in, stat! We have to let urban clients know we’re on hand to help them leave the city. 

• How rural agents can set themselves up for booming business:

Start reaching out to Realtors in nearby urban markets. By building great relationships with the agents in feeder markets now, we’ll be the first people they think of when a client decides to relocate.

• How to use social media to identify potential clients during the exodus: 

Linkedin offers a ton of opportunities for lead generation because it lets us see where people work. Look for people working remotely and reach out to see if they would be interested in relocating to the market we serve. It may sound like a long shot at first, but we’re bound to get a response from someone.

Guest Bio

Jim Remley is an industry superstar, author, and nationally recognized expert in the field of residential real estate. In addition to being the Principal Broker at John L. Scott Real Estate and founder of Luxury Home Council, Jim is the President of erealestatecoach.com, where he has coached thousands of top producers to create financial freedom and work-life balance. Jim is also the host of the eRealEstateCoach Podcast. 

To find out more, go to:
http://erealestatecoach.com/ 

To listen to Jim’s podcast, visit:
https://www.buzzsprout.com/639901

And for his books, head to:

https://www.amazon.com/Jim-Remley/e/B001JS8ICY%3Fref=dbs_a_mng_rwt_scns_share 

To connect with Gene, go to:
Genevolpe.com

For a free copy of Matt’s book, go to getmicrofamous.com/free 

And for a hardcopy version, go to   https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302/ref=sr_1_1?crid=1133ZEIV1XYH8&dchild=1&keywords=microfamous+matt+johnson&qid=1607082901&sprefix=microfamo%2Cdigital-text%2C404&sr=8-1 

And to contact Greg, email him at [email protected]

Or text him on 925 915 1978 

Other links mentioned in this episode:

Timcast IRL https://www.stitcher.com/show/timcast-irl

GSD Mode Podcast https://www.gsdmode.com/gsd-mode-podcast-main-website-new 

KlevrLeads https://www.klevrleads.com

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game.

The consumer of today is online, and if we aren't staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions that enable us to track our leads all over the internet.

Which technologies will allow us to target our audience wherever they are? How can we use advanced software to stay ahead of our competitors every step of the way?

In this episode, co-founder and co-developer of KlevrLeads, Jake Wolfe shares how to dominate the industry with next-level marketing tools.

Three Things You'll Learn in This Episode:

• How retargeting pixels take us from average agent to advanced marketer:

The only way to stand out in this business is by becoming ambassadors of our craft. We have to stay top of mind for everyone in our database, and the best way to do that is by consistently trapping our leads in retargeting pixels.

• How geofencing keeps us in front of the audience everywhere they go:

The biggest players in every industry are using geofencing to target their databases wherever they are, and agents should follow suit. By taking advantage of geolocating services to earmark where our leads are spending time, we can ensure they're constantly surrounded by our ads.

• Why it's important to put pressure on our competitors:

Everyone in our market is competing for the same leads, so we have to put pressure on our competition. Advanced software like KlevrLeads makes this possible by targeting our competitors' leads with advertising that dissuades them from doing business with anyone but us.

Guest Bio:

Jake Wolfe is the co-founder and co-developer of KlevrLeads, a next-generation lead gen and communication software. Passionate about helping real estate professionals make their mark on the industry using tools like predictive analytics, custom audience development, and geofencing, Jake is an executive marketing expert.

To find out more, go to:https://www.klevrleads.com

https://www.linkedin.com/in/jake-wolfe-983a12199

Mention Real Estate Uncensored when signing up to pay just $500 once-off for an advanced tracking website

To connect with Matt and to get a copy of his book, go to:

Getmicrofamous.com

facebook.com/getmicrofamous

https://podcasts.apple.com/us/podcast/microfamous/id1401111217

To find out more about Gene,visit:

Genevolpe.com

And to contact Greg, call or text him on:

925 915 1978

Links mentioned in this episode:

https://likely.ai/

https://otter.ai/

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game. 

The consumer of today is online, and if we aren’t staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions that enable us to track our leads all over the internet.

Which technologies will allow us to target our audience wherever they are? How can we use advanced software to stay ahead of our competitors every step of the way? 

In this episode, co-founder and co-developer of KlevrLeads, Jake Wolfe shares how to dominate the industry with next-level marketing tools. 

Three Things You’ll Learn in This Episode:

• How retargeting pixels take us from average agent to advanced marketer:

The only way to stand out in this business is by becoming ambassadors of our craft. We have to stay top of mind for everyone in our database, and the best way to do that is by consistently trapping our leads in retargeting pixels. 

• How geofencing keeps us in front of the audience everywhere they go:

The biggest players in every industry are using geofencing to target their databases wherever they are, and agents should follow suit. By taking advantage of geolocating services to earmark where our leads are spending time, we can ensure they’re constantly surrounded by our ads.

• Why it’s important to put pressure on our competitors:

Everyone in our market is competing for the same leads, so we have to put pressure on our competition. Advanced software like KlevrLeads makes this possible by targeting our competitors’ leads with advertising that dissuades them from doing business with anyone but us.

Guest Bio:

Jake Wolfe is the co-founder and co-developer of KlevrLeads, a next-generation lead gen and communication software. Passionate about helping real estate professionals make their mark on the industry using tools like predictive analytics, custom audience development, and geofencing, Jake is an executive marketing expert. 

To find out more, go to:
https://www.klevrleads.com

https://www.linkedin.com/in/jake-wolfe-983a12199 

Mention Real Estate Uncensored when signing up to pay just $500 once-off for an advanced tracking website

To connect with Matt and to get a copy of his book, go to:

Getmicrofamous.com

facebook.com/getmicrofamous

https://podcasts.apple.com/us/podcast/microfamous/id1401111217  

To find out more about Gene,visit:

Genevolpe.com

And to contact Greg, call or text him on:

925 915 1978

Links mentioned in this episode:

https://likely.ai/ 

https://otter.ai/