While Gen X love text over speaking to anyone, younger generations don’t just believe a picture tells 1000 words, they regularly live it. Both generations prefer pictures to text or speech, and are therefore favouring the more visual social media, or visual elements of social media.  

Phoning is so old school. If you intend encouraging Millenials  to buy or sell property, you need to master social and internet and messaging now. The research shows that the younger the buyer or seller, the less they prefer telephone. Even Gen Xs only just prefer phone over electronic messaging.

Anyone with teenagers knows that the generations think differently, but they also absorb information differently. Gen X behaves differently to Baby Boomers and they are both deeply different to Millenials. For real estate agents, this can be of real importance.

While mobile phone sales are continuing to grow, the rate of that growth is slowing – mainly because just about everyone who needs a smartphone now has one. The take out from real estate agents is that mobile is now completely mainstream so there’s no excuse for your website and engagement not to be completely mobile friendly.

Hear some great examples of how to be doing something different from the other agents in your area.  In other words ‘zig’ when they ‘zag’.  Kevin asks Tim Eaton about ‘blue ocean strategy’.  Hear how you can adapt that principle.   Learn how to overcome one of the most common objections to auction.

It is so easy to waste time in real estate and get to end of the day and find you have not archived enough from the day but in Kevin’s conversation today with Tim Eaton you will get a very simple time management tip that will fix that.  Kevin also talks to Auctioneer of the Year – Kate Lumby – about effective face to face meetings and to Tania Paris about how she sets up the sale at the listing stage.

It takes longer than you might think to build a relationship with a stranger but it is the future and the way to build a great business. Kevin’s question today for Auctioneer of the Year – Kate Lumby – is what is it that successful auction agents do that less successful ones don’t.

One of the hallmarks of successful people is that they look long term and don’t focus on the quick fix.   Do you nurture relationships?  Hear Kevin talk to Tim Eaton about building businesses and to Kate Lumby about why more agents don’t do auctions.

Cutting through the sales messages is difficult and how you cut through is a challenge.  Hear Kevin discuss this with Tim Eaton and he also asks the question about why auctions work better in some areas than others.

Do you know what would hold you back from being successful? Find out what the big success killer is today because that’s a question we asked Gavin Rubinstein. Eddie Fuller, who has been with us all week, has a suggestion about how you can dramatically improve your results.