Real Marketing

Accurate data and reporting can mean the difference between a profitable business and one that's...well, not so profitable. We take a look at some of the common mistakes we see digital marketers making, and how you can improve your reporting, analysis, and tracking. 

You probably know that the Americans with Disability Act (ADA) ensures that public places and businesses are accessible, but did you know that this applies to websites as well? Lawsuits for sites that don’t meet ADA best practices and requirements for accessibility are on the rise. Are you vulnerable? We talk about best practices, how you can assess your website, and ensure that you don’t face an expensive suit. And of course make your site as usable as possible for as many people as you can!  

Accessibility Scanning Tools

W3C Free Tools List

Adobe’s Color Accessibility Tool

Halloween is fast approaching, so we take a look at some marketing horror stories that might just keep you awake at night. From marketing teams that aren't allowed to see their analytics, to a PR nightmare that has 25,000 members of an "I Hate" your company Facebook group.

Are your clients or executives hung up on vanity metrics? You know, things like total followers, or website visits; metrics with no context and no clear business impact. We take a look at common vanity metrics, and why you should be focusing instead on actionable data that will help you to drive better business results. 

We chat with Jeff Louella, an SEO expert who has worked for some of the country’s largest agencies, and by extension numerous Fortune 500 clients. Jeff has left the agency darkside and is now Product Manager for New York Times | Wirecutter.  We chat about SEO for big league sites like Wirecutter, the tools they use, and what trends Jeff is seeing.

See the video at: https://youtu.be/IR5OYUUYPCg

WordPress is used by nearly 40% of websites, it has 55K+ plugins available, and 10s of thousands of themes, numerous integrations... so it must be great, right? Meh, not really. We take a look at why we don't recommend using WordPress and some of our preferred alternatives.

Roy from Apotheca Marketing talks about common mistakes that we see with paid search ad programs. From campaign and ad group setup, to measurement, and more. Get more from your PPC ads with these easy tips.

A site redesign can be disastrous if you don't make sure you have a few things in place first. Without thorough testing and preparation you can kill your site's SEO, analytics, and conversions. We take a look at some of the key things you'll want to check before you launch your site.

Learn more about Apotheca Marketing at: www.apothecamarketing.com

Kat and Roy from the Apotheca team talk about managing both positive and negative Google reviews, particularly for the multifamily industry, which tends to get tons of not-so-nice reviews. We'll look at our process, why you should be responding, and what you can and can't do to get more positive reviews.