Defining High-Value
The monetary worth of something, a fair return or equivalent in goods or services, or relative worth, utility, or importance. These statements are definitions of the word value. Now, browse the web in the self-help and dating spheres, and you may come across the phrase, high-value man. The use of the term high-value man has been growing in popularity among some men, younger Black men in particular. However, disturbing themes of routine misogyny, and hypercapitalism appear in conversations of men who promote high-value ‘dating’ and self-worth metrics. So, what is a high-value man? And why am I bored of its problematic usage?
While its origins are murky, Kevin Samuels, a popular Black online image consultant, is widely credited with coining the phrase. The term high-value man as it is commonly used today refers to a man of means and influence. The stand-alone definition isn’t problematic or new, society has always valued wealthy men. However, the accepted inclusion of misogyny as a dating technique within the high-value conversation is worrisome.
In December 2020, Kevin Samuels’ popularity skyrocketed after a video of him berating a young Black woman for her looks went viral. The video is popularly known as the ‘average at best’ video, and is closely tied to the rise of conversations around high-value men. The woman in the video, a six-figure earner and entrepreneur, expressed her desire for a mate who made a similar income or more. Kevin Samuels did not attempt to spare her feelings and said,
[Those men aren’t looking for you, what would you rate your face? You are average looking at best.]
Unrealistic Expectations
Samuels maintains “the market” defines a high-value man by six core principles:
- A man’s ability to earn at least $10K monthly
- Earning of $10K Monthly over the course of five years
- Acceptance from a group of other high-value men
- Access to a fraternity-like network
- An accepted prominent position by society
- The ability to be of use by other high-value men
The caveat is that his definition makes former President Donald Trump look like a promising suitor.
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