Real World Entrepreneurship

In this episode, Alan and Bhairav talk about scaling, factors to consider while choosing partners and hiring. 

In this podcast you'll learn:

- How to hire the right people to maintain quality

- Things to keep in mind while interviewing, on-boarding and managing your workforce

- Positives and limitations of a distributed team

- Importance of building a diverse team

- 4-step checklist to go through before starting to scale

In this episode, Alan and Bhairav talk about leadership and management, the qualities to look out for and what it takes to excel as a leader and a manager.

In this podcast you'll learn:

- Difference between leadership and management

- Can everyone be a leader?

- What makes a great manager?

- Roles and responsibilities for being a better leader and a manager

- How important is influence for leadership?

- Who is considered to be a great leader?

In this episode, Alan and Bhairav talk about market plan and how to define one before entering a new market. 

In this podcast you'll learn:

- Importance of understanding market strategy

- How you identify who to target

- Importance of refining your messaging, advertising and marketing for the market you are targeting

- Is Pivoting closely related to fine tuning your market strategy

In this episode, Alan and Bhairav talk all about the art of pitching and what entrepreneurs need to keep in mind while preparing, delivering and getting feedback for their pitch.

In this podcast you'll learn:

- Importance of pitch

- Purpose of a pitch - its not always to get investment

- Alan's 7 principles when it comes to pitching

- Identifying your objective

- Common mistakes made by entrepreneurs while pitching

In this episode, Alan and Bhairav talk about tech and what business owners need to think about when implementing technology into their company

In this podcast you'll learn:

• What tech should you implement?
• When should you implement it?
• How do you go about implementing technology?
• Does tech drive the business?
• Why do tech products fail?
• Should you build or buy?
• How do you choose the right software for your company?

In this episode Alan and Bhairav talk all things "pitch deck"

Both Alan and Bhairav outline the slides described by Guy Kawasaki in his post, "The only 1o slides you need in your pitch" and add their own experience and flavour to that methodology

https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/

In this podcast you'll learn:

• The key slides you need in your pitch deck
• Why they are important
• What content you need to put into each slide
• What turns off investors

What do you do when life throws you a curve ball?

The regular listeners may have noticed that we haven't published an episode for some time and that was because Alan has unfortunately been in hospital (not getting a face life but nothing serious)

This was a curve ball not only for the podcast but also his business, meaning that he was unable to honour many of his commitments

How did he deal with that?

Well in this podcast we talk about different issues we have personally faced whilst running our businesses and how we have dealt with them, we also talk about how others have advised us and give practical advice based on our experiences

We often get asked by entrepreneurs what the best way is to advertise on a budget.

In this week's podcast Alan and Bhairav discuss:

• How do you execute a marketing strategy on a shoe string budget?
• What do you need to be saying to your audience?
• What makes a good story for your business?
• What channels should you be using to speak to your audience?
• Is a direct approach better to an indirect approach?
• How do you develop and refine your approach to customers?

Burnout is a real phenomenon but its not always well understood:

• How do you know you are burnt out?
• What should you do if you are beginning to felt burnt out?
• How can you see burnout impacting others?

In this episode Alan and Bhairav talk candidly about their experiences with burnout, how it impacted them and what you can do to recognise the symptoms of burnout and then avoid them

Marketing is a crucial part of any business and there are hundreds of companies out there that can help early stage founders with marketing, however, the key question is - how do you know they are actually doing the right job for you?

In this week's podcast we talk about:

• What do you need to know or do before you even start marketing
• What the difference is between marketing and advertising
• How you build a credible marketing process
• How you adapt a marketing process once you're out in the market
• Defining your customer segment
• Pricing and distribution