Realestatable

Realestatable

By Ashlee Jankovich & Tiffany KlusacekBusinessEntrepreneurshipInvesting
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Realestatable episodes

  • Real Estate Rollercoaster: Analyzing the First Half of 2024 | Tiffany & Ashlee - 042

    It's been a long six months, and we still have six more to go before the year ends. So much has happened within this first half of the year, and in this episode of Realestatable, we recap what's been going on with us in the real estate industry.

    Your co-hosts, Ashlee and Tiffany, dive deep into the everyday challenges and triumphs real estate professionals face. Click play to hear!

    The Importance of Consistency in Work

    • If you feel like giving up, don't. Staying consistent in your work will always pay off in the long run.
    • We provide examples of staying motivated when everything isn't going as planned. Hear our advice to boost your motivation.

    Marketing Efforts and Brand Awareness

    • The key to success in the competitive real estate industry is a strong brand identity.
    • Our brand has stayed on top of potential clients' minds and inspired and motivated them, even when we aren't actively working.
    • Discover the various ways we've found to stay consistent with marketing. These strategies have not only kept our brand in the spotlight but also brought us closer to our clients. Click play to learn from our experiences!

    Meeting Customer Expectations in a Client-Centered Business

    • In a client-centered business, meeting customer expectations is paramount.
    • We discuss how they prioritize guiding buyers to involve lenders and ensure they stay within comfortable payment ranges, thereby maintaining client satisfaction.

    Referrals Importance and Active Client Referrals

    • Referrals play a critical role in our business. Tiffany shares her success in receiving three active client referrals in just one week, demonstrating how taking care of people yields positive returns.
    • Ashlee adds that she has also garnered buyers and listings through sign calls and referrals.

    Tracking Business Leads and Maintaining Listings

    • Do you take the time to understand the source of your leads? We share how doing this will help you keep track of your business leads and strategize for the future.
    • We also discuss the importance of maintaining listings and how they keep track of business leads to guide their marketing efforts.

    Overcoming Challenges in the Current Market

    • Despite how stressful and demanding work has been for us in the first six months, we remain optimistic.
    • Focusing on helping people and believing our efforts will make a change will always lead to positive outcomes for us.
    • Guess what? Positive changes can happen to you, too! Find out how in this episode of Realestatable.

    "The things that you're doing do matter. The things that you're doing do work. And we just need to keep on while working harder than ever." - Tiffany Klusacek.

    "Consistency is key" - Ashlee Jankovich.

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    32 min
  • Inspecting the Inspectors: Strategies for Researching and Comparing Home Inspection Professionals | James VanDerLinde - 041

    Ever wondered what to look for when vetting a home inspector? In this episode of Realestatable, we bring you practical strategies that will ensure you're in good hands.

    Co-hosts Tiffany and Ashlee are joined by guest James VanDerLinde, a seasoned home inspector in Clarksville, Tennessee, to delve into the intricacies of home inspections. This episode is not just about information, it's about empowerment. By the end, you'll be equipped with the knowledge to make informed property decisions, putting you in control of your real estate journey.

    James VanDerLinde's Background

    • After retiring from the military, James was unsure about his next career move. Discussing ideas with friends helped him decide to become a home inspector.
    • Now, he's a successful business owner and home inspector based in Clarksville, Tennesse.
    • James excels in building relationships, marketing, and caring for his clients, areas he is truly passionate about. His dedication to customer service, particularly his focus on promptly answering calls, sets him apart in his business approach.

    Effective Communication in Home Inspections

    • When considering partnering with a home inspector, there are specific traits you need to consider. James says you'll know you found a good home inspector by how quickly they answer their phone.
    • Home inspector vetting should also include assessing communication skills to ensure inspectors can convey complex information effectively. Quick and strong communication skills ensure they can help you empower homebuyers to make informed decisions.

    Detailed Inspection Reports and Visual Documentation

    • James takes pride in his company for delivering detailed inspection reports with extensive visual documentation. These inspection reports are often over 100 pages long.
    • Real estate agents may not like this, but it's essential in helping consumers make good buying decisions.
    • These reports thoroughly understand the property's condition, promoting informed decision-making and early issue detection.

    The Role of Client-Agent Relationships in Property Purchases

    • In the home-buying journey, the client-agent relationship is crucial. James and our hosts share that good relationships lead to better service and positive client satisfaction.
    • They also touch on the importance of home inspectors being accessible 24/7 to address client needs promptly, a testament to top-notch customer service in home inspection.

    "When it comes to good relationships, you want to get what you give. And it's really any business relationship that you can think of. If you are taking care of me, I'm going to take care of you." - James VanDerLinde.

    "The most important thing for home inspectors to understand is the relationship between the home inspector, the client, and the agent." - James VanDerLinde.

    Resources

    JourneyHis

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    43 min
  • The Branding Blueprint: Building Your Real Estate Identity | Tiffany & Ashlee - 040

    One of the most challenging tasks real agents deal with is building a strong online presence. If you have no idea where to begin when it comes to branding and marketing, you must tune into this episode of Realestatable.

    Co-hosts Tiffany & Ashlee share their knowledge of professional marketing for real estate agents. Tune in and hear how real estate professionals can strengthen their market presence through effective branding.

    Establishing a Strong Brand Identity

    • Creating a logo design and visual identity is the starting point in any branding journey.
    • Listen to Tiffany and Ashlee explain why having a well-designed logo is the cornerstone of brand recognition and helps establish a visual connection with your target audience.
    • They share how to incorporate brand colors and themes, ensuring they align with the company's unique value proposition (UVP).

    Strategic Branding Insights

    • Consistency is the heartbeat of effective branding. Consistent use of logos, brand kits, and messaging across all platforms ensures that every consumer touchpoint reflects the core values and aesthetics of the brand.
    • Don't forget that your brand must also market to the right audience. Hear Tiffany's advice on why real estate professionals must understand and target their ideal clients. Her advice also includes identifying your niche market and tailoring your branding efforts for them.
    • Storytelling is not just an art; it's a strategic tool in branding. Ashlee and Tiffany discuss the power of storytelling and engagement. Sharing their past work experiences, you'll learn how personal branding intertwined with team branding can personalize and enhance company branding.

    Practical Brand Development Tips

    • You must utilize brand kits and color themes to create a cohesive branding experience across all platforms. Brand kits often include fonts, color themes, and logo specifications that ensure uniformity in all marketing materials. This helps maintain brand consistency, which fosters brand recognition and trust among consumers.
    • For those struggling with social media branding and building an online presence, it may be best to hire a professional. They know the strategies for crafting an engaging online image for social platforms.
    • Plus, letting a content strategy expert build an online brand for your company takes stress off your shoulders. It's less you have to worry about regarding your company's brand. So, be sure to reach out to Tiffany or Ashlee on social media for a branding professional.

    "Consistency is going to help you go further, faster just right off the bat by brand recognition." - Tiffany Klusacek.

    "And I think that when you're considering branding, it's more than a logo, it's more than a color and a font. It's your branding. You." - Ashlee Jankovich.

    Resources

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    29 min
  • The Power of One Listing: How One Listing Can Catapult Your Success | Tiffany & Ashlee - 039

    Do you need help with your real estate strategy? In this episode of Realestatable, hosts Tiffany and Ashlee share effective marketing strategies to boost your real estate business. Tune in to learn how to attract more clients and list more properties.

    Open House Invitations

    • Tiffany and Ashlee discuss unique approaches to make your open houses stand out.
    • They suggest creating engaging marketing materials to attract clients. Consider using door hook cards and flyers as open house invitations.
    • The hosts also share that agents should offer QR codes at open houses to gather visitor information. This will allow you to personalize follow-up communications effortlessly and potentially seal the deal.

    Social Media and Real Estate Marketing

    • You must use Instagram and Facebook more than just to post real estate reels. Of course, you must still create them, but there are two other critical tasks you must do on social media. Find out how they'll boost your real estate strategy.
    • Also, Ashlee shares expert tips on creating effective reels to increase reach and engagement.

    Circle Prospecting and Postcard Strategies

    • Hear the benefits of circle prospecting and why it is more effective than traditional postcard advertising. Tiffany and Ashlee recommend focusing on sold properties to highlight changes in home values and providing portfolio reviews.
    • The hosts also outline a postcard series strategy that keeps the community updated with "just listed," "under contract," "just sold," and "need more inventory" stages, integrating QR codes for better engagement.

    Engagement Over Advertising: Building Relationships

    • Ashlee and Tiffany share the importance of genuine engagement over mere advertising.
    • Don't just leave marketing materials at the front doors; be sure to engage in conversations.
    • They suggest targeting about 20 houses around the listed property to foster relationships and reinforce your presence in the neighborhood.

    "We can use social media to educate and provide valuable information, not just promote listings. It's about content that educates and attracts clients."- Tiffany Klusacek.

    "Including testimonials from satisfied clients in our circle prospecting letters can greatly boost our credibility and build trust within the neighborhood." - Ashlee Jankovich.

    Resources

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    37 min
  • Power Words: Angela Leach's Guide to Scripting Real Estate Wins | Angela Leach - 038

    As things in our industry shift, the words we use matter more now than they ever have. In this episode of Realestatable, Tiffany and Ashlee interview the amazing Angela Leach about her modern, authentic take on scripts. Listen in to hear the inside scoop on the scripts Angela and her team will be using in 2024!

    Angela's Modern, Authentic Scripts

    • She learned her scripting style from Danny Burgess, especially using short, simple scripts that slip easily into conversations.

    • Her scripting style is very modern. She focuses on sounding conversational and relatable.

    Scripts for Gathering Info and Following Up

    • At an open house, she waits until people have gone through the house before starting a conversation with them. Then, she begins building a relationship.

    • Rather than asking, "Do you have a realtor?" Angela asks, "Who is your realtor?" Only ask these questions once your rapport is established!

    • Right after an open house, she follows up with a short video reintroducing herself, thanking people for coming through, and offering them the disclosures for that open house or information about other houses in the area.

    • The next day, she often sends a text message unrelated to real estate - like a list of restaurants or parks in the area the open house was in.

    Scripts for Buyers' Agents

    • Buyers' agents need to craft and perfect their buyer presentations and buyer packets. Agents need to walk potential clients through the value they would receive as clients so they understand what they're paying for.

    • "Are you up to date on the NAR settlement going forward? All buyers will need to sign an exclusive agreement with an agent in order to even see a home or submit an offer." – Don't assume they know what's going on with the NAR settlement.

    • Following an objection: "This agreement formalizes our relationship so that I can get started working for you. The cool thing is that it can be canceled at any time, although nobody has canceled an agreement with me before. This agreement outlines my fiduciary responsibilities to you and is a symbol of our commitment to work together, similar to giving your spouse a wedding ring."

    • If buyers ask you to lower your commission: "No, this fee actually covers all the services we just talked about. And most of the work happens after we get the contract. I don't get paid if you don't get the home."

    How to Prospect for Listings

    • Connect with your sphere of influence. Keep up with people consistently and maintain your relationships so people think of you when someone they know needs to list their home.

    • Use mailers in your area. These need to be consistent so that people get used to seeing your name. Make sure you're including information about local events so people are excited to read them.

    • Social media is a great strategy. Make videos that offer value to sellers and buyers - helping them sell their homes quickly, get higher offers, etc.

    "Stick to just three prospecting techniques. If you're spreading yourself too thin, you're not going to get as many buyers or sellers." – Angela Leach

    "It really is just practicing your buyer consultations as you would your listing consultation, because you don't want to go in and practice on those buyers." – Angela Leach

    Resources

    Angela Leach on Instagram

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/

    2. TikTok - https://www.tiktok.com/@realestatable?lang=en

    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    36 min
  • Reading the Fine Print: Navigating the NAR Settlement | Tiffany & Ashlee - 037

    Change can be hard, but it's coming. In this episode of Realestatable, Ashlee and Tiffany discuss the NAR settlement and what it means for the real estate industry. They're here to help you understand what's to come and get some perspective on what will stay the same. Remember: there's no time like the present to improve your skills as an agent… no matter what's happening in the industry!

    What Do We Know?

    • Commissions are, as always, negotiable! While the media makes it seem like commissions are a thing of the past, they are still a part of the process.

    • The cooperating commission will no longer be allowed on the MLS. Sellers no longer have to pay buyers' agents from their commissions, but they still can – and doing so may give them a competitive advantage!

    For Buyers' Agents

    • Buyers Representation Agreements are going to be required. This is common practice in many places, but this will be new for some agents!

    • Buyers' agents must perfect buyer consults – even though the paperwork is standard practice, it feels awkward and salesy. We have to learn to make it a comfortable part of the process.

    • Some of this information can seem overwhelming for first-time buyers and families for whom homeownership feels out of reach. Help your buyers understand the nuances of the NAR settlement.

    Focus on the Positives!

    • Think of this as your opportunity to find new ways to hone your skills and improve your business.

    • Some agents are changing their model to use a "flat fee," but this option should only be used by agents in some circumstances – talk to your broker!

    • This is just the beginning of a big change. There may be more changes to come in the future! Prepare to be flexible.

    "Now, more than ever, we need to be up on our skills." – Tiffany Klusacek

    "The time of agents being door-openers is absolutely over." – Ashlee Jankovich

    Resources

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/

    2. TikTok - https://www.tiktok.com/@realestatable?lang=en

    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    38 min
  • Beyond the Numbers: Inside the 2023 Home Buyer & Seller Profiles | Tiffany & Ashlee - 036

    Have you ever read the NAR Home Buyer & Seller profiles? Reading a bunch of stats isn't everyone's idea of a good time. Luckily, Realestatable is here to sift through the numbers and bring you all the key takeaways you need to know! In this episode of Realestatable, our hosts Tiffany and Ashlee walk you through this amazing resource to help you learn from the past year by hearing what your average agent experienced. If you want to check out the report for yourself, check out the Resources section below!

    Homebuyer Insights

    • The typical homebuyer's household income now averages $107,000.
    • First-time homebuyers made up 32% of all buyers, with the distance moved from the last home decreasing significantly.

    Seller Statistics

    • The typical seller was 60 years old and had varied reasons for selling.
    • 39% of sellers traded up to a larger home, while 33% purchased a smaller home.

    Market Trends

    • Existing homes are gaining traction with buyers due to more options and opportunities for updates.
    • Detached single-family homes remain the most popular at 79%, highlighting the importance of neighborhood quality and community features.

    The Role of The Agent

    • Real estate agents are seen as valuable information sources, with 90% of buyers finding their agent very useful.
    • Relationships and referrals continue to be crucial, with 43% of buyers using agents referred by friends or relatives.
    • Only 13% of clients are returning to the same agent they've used before - make sure you're keeping up with your relationship-building game.

    Reflecting on Professional Practices

    • When you're creating online listings, don't forget to put as much information as you can out there for potential buyers to see. Great pictures are also a MUST.
    • Many of the stats shared in this episode would make great social media content! Don't forget to tag us @realestatable!

    Resources

    Check out the NAR Home Buyers and Sellers Report!

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    51 min
  • Tech Talk: Exploring AI Innovations in Real Estate | Nobu Hata - 035

    AI is an enhancement, not a replacement. In this episode, our hosts Tiffany and Ashlee interview Nobu Hata on all things AI in real estate. From realtor to NAR director to Association CEO, Nobu is now the Director of Association and Industry Affairs for Zillow Group, bringing tactical tips, tricks, and advice to help real estate business owners succeed and thrive in the age of AI. Learn how to harness the power of AI to save you time and help your clients make better decisions.

    Nobu's Real Estate Journey

    • Nobu has always been tech-savvy and started "using his power for good" at a very young age.
    • He has worked in real estate tech for many years and has ALSO been a very successful seller.

    How AI is Being Used in Real Estate

    • Agents use AI to write things to save themselves time, which is good. But it needs to be edited significantly - ChatGPT isn't going to fact-check itself!
    • When the ChatGPT plug-in is added to your Chrome browser, it offers digestible summaries of search results. People are using this to help them make decisions and find new agents! Get familiar with this system by using the Chrome plug-in yourself.
    • Both buyers and sellers have more information than ever when it comes to microregions and neighborhoods they may want to land in. That is a big concern for them, so use AI to stay up-to-date on all the sub-regions in your area to personalize your client approach.

    Changes Coming in the Next Few Years

    • The Copilot app is already available for download. As the tech improves, we will see agents using it to create their PowerPoints and update their CRMs - the sky is the limit.
    • Immersive applications will help buyers make better decisions by allowing them to do virtual walkthroughs and tracking what types of homes they gravitate towards.
    • The best tech won't be easily clocked - we'll see it enhance the apps and programs we already use.

    "If you're not going out there and talking about the nuanced micro-markets within your mass market that you help buy and people buy and sell in, you're doing this game wrong." – Nobu Hata

    "You can't understate how much AI right now is saving people time, it's keeping them safe, but also, it's helping them make better decisions." – Nobu Hata

    Resources

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    36 min
  • Acceptance Accelerator: Turbocharge Your Offer Writing Skills | Tiffany & Ashlee - 034

    Attention new agents (or agents who haven't worked with a buyer in a while)! In this episode of Realestatable, Tiffany and Ashlee break down the buying process into simple steps that you can follow. They also offer helpful tips on making the process as smooth as possible for everyone involved, from offer to acceptance!

    What Should You Do First?

    • Check how many days the house has been on the market. Look at the history of the property. Is this the first time the house has been listed?
    • Build rapport with the listing agent. If you take the time to connect with them and show them you're a committed agent, they'll want to work with you.
    • Take the time to sit down with your client and work on creating the offer with them. Explain as much as you can!

    After the Initial Excitement

    • Don't rush. When putting an offer together, take your time and do your homework before committing to your offer.
    • Set clear expectations with your clients. You know how busy your schedule is, but your client may not. Let them know (kindly) how long it'll take to put an offer together.
    • Talk to the lender to talk about the payment amounts and discuss whether closing costs are your buyer's responsibility.

    What if Your Buyer REALLY wants the House

    • You have to be the reality check. Show your clients comparable properties with similar floor plans and look at how much those properties are selling for.
    • If they desperately want the house but they're asking for a lot of updates or the house is a little bit out of their budget, help them understand that they'll have to give somewhere!
    • If you've built a good working relationship with the listing agent (and the lender), that will at least help you get the most information possible.

    "Gather the data to have a smoother transaction. You won't regret it." – Ashlee Jankovich

    "You have got to be sitting in the seat of collaborative, cooperative spirit." – Tiffany Klusacek

    Resources

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    40 min
  • Behind the Scenes: Crafting Effective Realtor Client Seminars | Cate Waggonner-Lee - 033

    We are so excited to bring you this interview with experienced agent/coach Cate Waggonner-Lee! In this episode, Tiffany and Ashlee ask Cate all about hosting client seminars that engage and educate your community? Whether you're a seasoned realtor looking for tips or you've never hosted a seminar before, you're sure to hear practical tips you can use.

    Cate's Journey in Real Estate

    • She started in real estate straight out of college - none of the traditional fields appealed to her, and real estate checked all of her boxes.
    • After working with a mid-sized brokerage for 12 years, she and her now husband opened and ran a company together.
    • Cate loves to work with and mentor a team. Her business partnered with a national brand, so she gets to work with a team, and she is also working as a coach!

    Hosting a Seminar

    • Figure out who your audience is. Are they going to be interested in coming in to hear what you have to say? Or would they rather look for their information on YouTube?
    • Choose your seminar topics based on your region. Be specific and narrow your niche so your audience connects with the subject.
    • Find a place to host it. Cate suggests choosing a coffee shop near an apartment complex - then advertise at the coffee shop AND the apartment complex! Avoid hosting at your real estate office - it's too stressful.

    Making a Connection With Your Audience

    • It's okay to find a venue with a busier atmosphere. Coffee shops can be a little more busy, but can also create a vibe where people feel relaxed.
    • Rather than aiming for a 50-person audience, it's better to host 5-10 people. Then you can talk to people directly and they're more likely to ask questions!

    Getting the Word Out

    • Advertise at your venue of choice and other nearby places to target people who are already "in the neighborhood".
    • Start advertising three weeks in advance. Any earlier and people will see it and forget about it.
    • Use different methods! Flyers, posters, and online advertising can all help catch people's attention. Definitely go beyond just social media.
    • Try partnering with someone else in the industry (who isn't another agent). They can share the event with their network and share marketing costs!

    If You're Worried About Speaking in Front of People

    • Remember that you know more than they do. You don't have to be the most knowledgeable person in the industry - just more knowledgeable than your audience!
    • Have an "elevator pitch" rehearsed and ready for when people ask you a question you don't know the answer to.

    "We're not looking to host 50 people. My goal would be to host somewhere between 5 to 10 so that I have an opportunity to build relationships and answer direct questions." – Cate Waggonner-Lee

    "Preparation is huge. Sit at home and present to your kids, present to your dog, it doesn't matter! Just practice, practice, practice." – Cate Waggonner-Lee

    Resources

    Find Cate on socials @Rubicon.Realtor!

    • Instagram
    • Facebook
    • LinkedIn

    Check out Cate's website, www.rubiconrealtor.com

    Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

    Connect with us on Social Media:

    Be sure you connect with Tiffany and Ashlee on social media.

    1. Intagram - https://www.instagram.com/realestatable/
    2. TikTok - https://www.tiktok.com/@realestatable?lang=en
    3. YouTube - https://www.youtube.com/@Realestatablepodcast

    Show Credits:

    Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

    38 min

About Realestatable

From the publisher's feed

Are you a real estate agent looking for practical strategies, tips, and budget-friendly tools to help your clients navigate the world of real estate? Look no further than our podcast! Join us every week as we dive into the real, raw, and relevant world of real estate.