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It's been a long six months, and we still have six more to go before the year ends. So much has happened within this first half of the year, and in this episode of Realestatable, we recap what's been going on with us in the real estate industry.
Your co-hosts, Ashlee and Tiffany, dive deep into the everyday challenges and triumphs real estate professionals face. Click play to hear!
The Importance of Consistency in Work
Marketing Efforts and Brand Awareness
Meeting Customer Expectations in a Client-Centered Business
Referrals Importance and Active Client Referrals
Tracking Business Leads and Maintaining Listings
Overcoming Challenges in the Current Market
"The things that you're doing do matter. The things that you're doing do work. And we just need to keep on while working harder than ever." - Tiffany Klusacek.
"Consistency is key" - Ashlee Jankovich.
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Ever wondered what to look for when vetting a home inspector? In this episode of Realestatable, we bring you practical strategies that will ensure you're in good hands.
Co-hosts Tiffany and Ashlee are joined by guest James VanDerLinde, a seasoned home inspector in Clarksville, Tennessee, to delve into the intricacies of home inspections. This episode is not just about information, it's about empowerment. By the end, you'll be equipped with the knowledge to make informed property decisions, putting you in control of your real estate journey.
James VanDerLinde's Background
Effective Communication in Home Inspections
Detailed Inspection Reports and Visual Documentation
The Role of Client-Agent Relationships in Property Purchases
"When it comes to good relationships, you want to get what you give. And it's really any business relationship that you can think of. If you are taking care of me, I'm going to take care of you." - James VanDerLinde.
"The most important thing for home inspectors to understand is the relationship between the home inspector, the client, and the agent." - James VanDerLinde.
Resources
JourneyHis
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
One of the most challenging tasks real agents deal with is building a strong online presence. If you have no idea where to begin when it comes to branding and marketing, you must tune into this episode of Realestatable.
Co-hosts Tiffany & Ashlee share their knowledge of professional marketing for real estate agents. Tune in and hear how real estate professionals can strengthen their market presence through effective branding.
Establishing a Strong Brand Identity
Strategic Branding Insights
Practical Brand Development Tips
"Consistency is going to help you go further, faster just right off the bat by brand recognition." - Tiffany Klusacek.
"And I think that when you're considering branding, it's more than a logo, it's more than a color and a font. It's your branding. You." - Ashlee Jankovich.
Resources
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Do you need help with your real estate strategy? In this episode of Realestatable, hosts Tiffany and Ashlee share effective marketing strategies to boost your real estate business. Tune in to learn how to attract more clients and list more properties.
Open House Invitations
Social Media and Real Estate Marketing
Circle Prospecting and Postcard Strategies
Engagement Over Advertising: Building Relationships
"We can use social media to educate and provide valuable information, not just promote listings. It's about content that educates and attracts clients."- Tiffany Klusacek.
"Including testimonials from satisfied clients in our circle prospecting letters can greatly boost our credibility and build trust within the neighborhood." - Ashlee Jankovich.
Resources
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
As things in our industry shift, the words we use matter more now than they ever have. In this episode of Realestatable, Tiffany and Ashlee interview the amazing Angela Leach about her modern, authentic take on scripts. Listen in to hear the inside scoop on the scripts Angela and her team will be using in 2024!
Angela's Modern, Authentic Scripts
She learned her scripting style from Danny Burgess, especially using short, simple scripts that slip easily into conversations.
Her scripting style is very modern. She focuses on sounding conversational and relatable.
Scripts for Gathering Info and Following Up
At an open house, she waits until people have gone through the house before starting a conversation with them. Then, she begins building a relationship.
Rather than asking, "Do you have a realtor?" Angela asks, "Who is your realtor?" Only ask these questions once your rapport is established!
Right after an open house, she follows up with a short video reintroducing herself, thanking people for coming through, and offering them the disclosures for that open house or information about other houses in the area.
The next day, she often sends a text message unrelated to real estate - like a list of restaurants or parks in the area the open house was in.
Scripts for Buyers' Agents
Buyers' agents need to craft and perfect their buyer presentations and buyer packets. Agents need to walk potential clients through the value they would receive as clients so they understand what they're paying for.
"Are you up to date on the NAR settlement going forward? All buyers will need to sign an exclusive agreement with an agent in order to even see a home or submit an offer." – Don't assume they know what's going on with the NAR settlement.
Following an objection: "This agreement formalizes our relationship so that I can get started working for you. The cool thing is that it can be canceled at any time, although nobody has canceled an agreement with me before. This agreement outlines my fiduciary responsibilities to you and is a symbol of our commitment to work together, similar to giving your spouse a wedding ring."
If buyers ask you to lower your commission: "No, this fee actually covers all the services we just talked about. And most of the work happens after we get the contract. I don't get paid if you don't get the home."
How to Prospect for Listings
Connect with your sphere of influence. Keep up with people consistently and maintain your relationships so people think of you when someone they know needs to list their home.
Use mailers in your area. These need to be consistent so that people get used to seeing your name. Make sure you're including information about local events so people are excited to read them.
Social media is a great strategy. Make videos that offer value to sellers and buyers - helping them sell their homes quickly, get higher offers, etc.
"Stick to just three prospecting techniques. If you're spreading yourself too thin, you're not going to get as many buyers or sellers." – Angela Leach
"It really is just practicing your buyer consultations as you would your listing consultation, because you don't want to go in and practice on those buyers." – Angela Leach
Resources
Angela Leach on Instagram
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Change can be hard, but it's coming. In this episode of Realestatable, Ashlee and Tiffany discuss the NAR settlement and what it means for the real estate industry. They're here to help you understand what's to come and get some perspective on what will stay the same. Remember: there's no time like the present to improve your skills as an agent… no matter what's happening in the industry!
What Do We Know?
Commissions are, as always, negotiable! While the media makes it seem like commissions are a thing of the past, they are still a part of the process.
The cooperating commission will no longer be allowed on the MLS. Sellers no longer have to pay buyers' agents from their commissions, but they still can – and doing so may give them a competitive advantage!
For Buyers' Agents
Buyers Representation Agreements are going to be required. This is common practice in many places, but this will be new for some agents!
Buyers' agents must perfect buyer consults – even though the paperwork is standard practice, it feels awkward and salesy. We have to learn to make it a comfortable part of the process.
Some of this information can seem overwhelming for first-time buyers and families for whom homeownership feels out of reach. Help your buyers understand the nuances of the NAR settlement.
Focus on the Positives!
Think of this as your opportunity to find new ways to hone your skills and improve your business.
Some agents are changing their model to use a "flat fee," but this option should only be used by agents in some circumstances – talk to your broker!
This is just the beginning of a big change. There may be more changes to come in the future! Prepare to be flexible.
"Now, more than ever, we need to be up on our skills." – Tiffany Klusacek
"The time of agents being door-openers is absolutely over." – Ashlee Jankovich
Resources
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Have you ever read the NAR Home Buyer & Seller profiles? Reading a bunch of stats isn't everyone's idea of a good time. Luckily, Realestatable is here to sift through the numbers and bring you all the key takeaways you need to know! In this episode of Realestatable, our hosts Tiffany and Ashlee walk you through this amazing resource to help you learn from the past year by hearing what your average agent experienced. If you want to check out the report for yourself, check out the Resources section below!
Homebuyer Insights
Seller Statistics
Market Trends
The Role of The Agent
Reflecting on Professional Practices
Resources
Check out the NAR Home Buyers and Sellers Report!
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
AI is an enhancement, not a replacement. In this episode, our hosts Tiffany and Ashlee interview Nobu Hata on all things AI in real estate. From realtor to NAR director to Association CEO, Nobu is now the Director of Association and Industry Affairs for Zillow Group, bringing tactical tips, tricks, and advice to help real estate business owners succeed and thrive in the age of AI. Learn how to harness the power of AI to save you time and help your clients make better decisions.
Nobu's Real Estate Journey
How AI is Being Used in Real Estate
Changes Coming in the Next Few Years
"If you're not going out there and talking about the nuanced micro-markets within your mass market that you help buy and people buy and sell in, you're doing this game wrong." – Nobu Hata
"You can't understate how much AI right now is saving people time, it's keeping them safe, but also, it's helping them make better decisions." – Nobu Hata
Resources
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Attention new agents (or agents who haven't worked with a buyer in a while)! In this episode of Realestatable, Tiffany and Ashlee break down the buying process into simple steps that you can follow. They also offer helpful tips on making the process as smooth as possible for everyone involved, from offer to acceptance!
What Should You Do First?
After the Initial Excitement
What if Your Buyer REALLY wants the House
"Gather the data to have a smoother transaction. You won't regret it." – Ashlee Jankovich
"You have got to be sitting in the seat of collaborative, cooperative spirit." – Tiffany Klusacek
Resources
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
We are so excited to bring you this interview with experienced agent/coach Cate Waggonner-Lee! In this episode, Tiffany and Ashlee ask Cate all about hosting client seminars that engage and educate your community? Whether you're a seasoned realtor looking for tips or you've never hosted a seminar before, you're sure to hear practical tips you can use.
Cate's Journey in Real Estate
Hosting a Seminar
Making a Connection With Your Audience
Getting the Word Out
If You're Worried About Speaking in Front of People
"We're not looking to host 50 people. My goal would be to host somewhere between 5 to 10 so that I have an opportunity to build relationships and answer direct questions." – Cate Waggonner-Lee
"Preparation is huge. Sit at home and present to your kids, present to your dog, it doesn't matter! Just practice, practice, practice." – Cate Waggonner-Lee
Resources
Find Cate on socials @Rubicon.Realtor!
Check out Cate's website, www.rubiconrealtor.com
Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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