Realestatable

It's the holiday season, so what better time to host a community event? But how do you make it impactful and attract new clients? Tune in as St. Louis Realtor and event-hosting expert Kelly Boehmer shares her insights on hosting community events that can help grow your business.

Meet Kelly Boehmer

• Kelly Boehmer is a leading real estate agent in St. Louis, heading the Boehmer Team at Berkshire Hathaway HomeServices.

• With a background in education and experience working alongside her mother, an interior designer, Kelly successfully navigated the 2009 market recession by shifting her team's focus from new construction to brokerage.

• Her expertise in event planning and client engagement has played a key role in her team's success, helping them close approximately 400 units annually, with a total value exceeding $200 million.

Prioritizing Time and Money for Events

• Kelly organizes 4 to 6 client-specific events and 12 farming events each year. How does she manage it all while balancing her real estate career? By prioritizing both time and money for these events.

• Hosting events allows you to track where your business is coming from and tailor your marketing efforts accordingly.

• Kelly emphasizes the importance of sending multiple invitations to ensure clients remember your events. She shares her strategies for event planning and explains why these gatherings are essential for attracting new clients.

Events Build Strong Client Relationships

• While you might delegate event responsibilities to other agents on your team, Kelly advises against missing these events entirely. If clients don't see you at these gatherings, they may not feel a personal connection when they meet you in your office.

• People want to do business with someone they trust and feel connected to. Use events to foster positive relationships and show clients that you're actively involved in your business.

The Difference Between Client Events and Farming Events

• To simplify: client events are for your entire client base, while farming events focus on specific neighborhoods.

• Client events tend to be more diverse, as they cater to a broad audience. If you're looking to host smaller, more personal gatherings, consider farming events tailored to specific geographic areas within your market.

"You have to make community events a priority, because when you research your business and you figure out where it is coming from, you know what those events are bringing." - Kelly Boehmer.

Resources

The Boehmer Team

Email Templates

Spreadsheet

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/

2. TikTok - https://www.tiktok.com/@realestatable?lang=en

3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Elections affect every aspect of our lives, and the process of buying and selling homes is no exception. But how can you guide clients through the complexities of real estate during an election year? Listen to this episode to navigate the real estate market amidst election season.

Post-Election Decisions

• One notable shift is that many buyers are delaying their decisions until there is certainty about the new president. Some believe that interest rates may increase after the election, though from our perspective, this isn't necessarily true.

• Regardless of the election, the real estate market typically slows down during the winter months. Instead of focusing on the election, consider emphasizing the holiday season.

• You might suggest to clients that they need more space for holiday gatherings, making now a great time to buy rather than waiting.

Unique Strategies for Agents

• Election-year media coverage often complicates decisions, causing clients to hesitate. Consider using portfolio reviews or mini CMAs (Comparative Market Analysis) as unique strategies for neighborhood targeting and adding value to past clients.

• This approach helps clients stay informed about the real estate market and avoid confusion from media coverage.

Staying Resilient and Client-Focused

• Elections can create uncertainty and strain client relationships. During this time, it's essential to focus on long-term goals and client engagement, rather than immediate transactions.

• Regardless of political cycles, real estate goals should be based on personal needs and timing.

• Providing clients with real estate data on optimal buying or selling times can help shift their focus away from the election and prevent delays in decision-making.

"But be sure to remind clients that real estate decisions are ultimately driven by personal needs and timing." - Ashlee Jankovich

Resources

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/

2. TikTok - https://www.tiktok.com/@realestatable?lang=en

3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

We've finally made it to the fourth quarter of the year. You may be focusing more on celebrating the holidays and spending time with your family, but you should also take this opportunity to get your real estate business ready for the first quarter of 2025.

With only two months left, we're going to share how to prepare your real estate business for the new year. Join us in this episode to lay the groundwork for a successful leap into 2025.

Stay Motivated

• Yes, it's important to let your hair down a bit and enjoy time with your family during this time. It may even cause you to slack off a bit with your work, but you have to stay motivated!
• Try setting goals for yourself to help you stay on task and get things done. This will help you feel accomplished and ensure that you go into the new year strong.
• Ashlee and I share different ways you can set realistic goals based on what you've already done throughout the year.
• Oh, one more thing! Your goals don't always have to be about closing deals.

Lead Generation

• Marketing is a big part of running a real estate business, so consider setting it as a goal for the fourth quarter.
• Also, keep in mind that lead generation doesn't always involve cold calling. You can reconnect with your warm leads and see if they're interested in doing business.
• Another great idea is sending holiday cards to your warm leads. This is a good way to reconnect and see how they're doing. It's also an excellent opportunity to ask for referrals.

The Power of Marketing Automation

• When it comes to marketing, there are many tasks involved, so it's easy to fall behind during this time of year. This is where your CRM system comes in handy. Take the time to tighten it up before 2025 to see long-term benefits. You can do this by keeping all your clients' information in one place and updating your interactions with them.
• Another thing to focus on is social media posting. Try to tie all your posts to the holiday season. For example, you can provide tips about buying a house around Christmas time.

Improving the Customer Experience

• You want to get a 5-star rating from your clients, but what can you do to achieve that?
• Take Ashlee's advice and create a group chat with yourself, your administrator, and the client. This way, you and your client can stay on the same page throughout the home-buying process. If you can't answer a client's question, your administrator can step in.
• Tiffany suggests creating packages that list out the steps you'll take to improve the client's experience. For example, you can create one package that outlines how you'll help a seller or buyer and the steps involved.

"Don't feel like you're being too salesy when asking for business because if you don't ask for it, it's going to go somewhere else. They're going to use somebody, somewhere." - Ashlee Jankovich.

"You really have to make sure that you remember to ask for the referral in all of this." - Tiffany Klusacek.

Resources

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

With so many changes happening in the housing market, how can you educate your clients effectively to ensure they make the right choices?

In this episode, we share several strategies to help real estate agents guide their clients in the right direction. Tune in to learn how to navigate your clients through the current housing market challenges.

Educating Clients on Market Data

• Most sellers have unrealistic expectations when it comes to selling homes. They want sales and multiple offers to happen fast. However, this isn't always the case.
• Educating your clients on the current market data and trends allows you to be clear on realistic expectations. This helps you build trust with your clients and allow them to make more informed decisions.
• Additionally, informed clients are better prepared for negotiations and can make more strategic offers or pricing decisions.
• Keep in mind that not every client wants to go over data information. We share other strategies to help you educate your clients when they prefer not to discuss this.

Where Can Agents Find Market Data?

• One of the easiest ways to find market data for your clients is by using your Multiple Listing Service (MLS). This is where you can find detailed property information such as average list and sale prices, time on the market, and current inventory levels.
• Another good resource agents can use is NARPR to generate a market trend report. If you're a part of the National Realtors Association, you can create this report for free.

Delivering Market Data

• You want to provide market data to your clients as simply as possible, so they can easily understand what they're looking at.
• Creating a monthly newsletter can provide valuable data to your clients and keep them engaged with your business.
• You can also use your CRM to set up market alerts and updates for your clients.

How are you leveraging data on the buyer side of things? That's going to be a personal and tailored way you can target a timeline. - Tiffany Klusacek.

On the buyer side, there's not a whole lot of data to provide until you start getting into making offers. For buyers, it's giving data throughout the process whereas for sellers, it's more. - Ashlee Jankovich.

Resources

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

There's no denying how AI technology has become an invaluable resource for real estate agents. The variety of these powerful tools has helped us save time by streamlining our tasks.

In this episode, we chat with Patricia Andree Wiltens and Tony Persuad, Jr. to discuss how real estate professionals can leverage AI to enhance their business operations. Join us to learn how you can start benefiting from these innovative tools.

Meet Our Guests

• Tony Persaud, Jr. brings a rich background in television production, which has shaped his expertise in using media and video to elevate their real estate business. His knack for creating engaging visual content naturally led to a strong social media presence, especially with the rise of TikTok.

• Patricia Andree Wiltens, a seasoned real estate professional, has transformed how agents market themselves and their properties. She's a big advocate for using AI and social media to streamline workflows and boost marketing efforts. Patricia's focus on efficiency shines through her mobile-first approach, particularly with the CapCut app, which she uses for quick and effective content creation.

• They are also the founders of "The Unengaged Agent," a social media marketing company based in Tampa. Their business focuses on helping real estate agents leverage the power of AI and social media to enhance their marketing efforts and increase efficiency.

The Power of AI in Real Estate

• Tony opens the discussion by explaining how artificial intelligence (AI) can streamline real estate tasks.

• For instance, he describes using AI to extract specific information from an 80-page HoA document in minutes, saving valuable time and effort.

• Patricia also highlights how AI automation has transformed her work processes.

The Role of Social Media

• Our guests emphasize that social media helps build connections, establish an online presence, and generate referrals.

• Tony mentions that increasingly, consumers are using social media platforms over Google to search for businesses and services.

• Short, engaging content is preferred over longer formats, making social media a more personable and efficient tool.

The Value of Community Outreach

• Tony and Patricia highlight the importance of community outreach in their marketing efforts.

• They advise treating social media content as a personalized TV channel, focusing on quality over quantity, and building trust within the community.

• By featuring local businesses and events, they present themselves as local experts, which helps in expanding their reach and connecting with potential clients.

"Just record videos of yourself. Even if it's a two second clip, you can slow down the speed and stretch it out a little bit. Getting more images of yourself and posting it without having to know what's the script? You're one step ahead when it comes to overcoming the fear of being on camera." - Patricia Andree Wiltens.

"Find out who your targeted audience is, either through brainstorming or Chat GPT, try to really hone in on who you're trying to reach. That'll streamline your content, it'll streamline your marketing just by knowing who you're talking to." - Tony Persaud, Jr.

Resources

The Unengaged Agent

AI and Automation for Real Estate Agents Webinar

The Unengaged Agent Socials

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/

2. TikTok - https://www.tiktok.com/@realestatable?lang=en

3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Do you often wake up feeling less than enthusiastic about your day? You're in charge of your career, so why aren't you enjoying it as much as you should?

It's time to focus on your mental health. Join us as we sit down with Dani Hampton, a successful Texas realtor, to discuss practical strategies for maintaining a healthy work-life balance. Her tips are easy to implement and can make a significant difference in your life.

Dani Hampton's Background

• Most young adults will feel accomplished by buying a home at twenty-two. However, Dani discovered it was a big mistake.
• She soon realized that she wanted to start a family, live in a new area, and be closer to her family. The first time around, she didn't have the guidance of a real estate agent, but the second time, she made sure to seek it.
• After having a positive experience, she took the advice of her agent and went for her license.
• Ten years later, she is a successful real estate agent who has overcome many challenges to achieve her current status.

Personal Mental Health Challenges

• Those who enter the real estate industry at a young age often struggle with their confidence. Dani was no different when she started her career and found other ways to help build herself up.
• The fake it, till you make it attitude may hold some truth to the saying, and Dani shares how this helped her during her early career.
• One mistake many new real estate agents make is trying to work with everybody. She found that it's okay not to work with everyone who comes your way, as they may not bring out the best in you.
• Another mistake new agents make she also needs help with is letting a lost deal ruin her entire day. Dani shares how she turned this negative into a positive and stopped letting it destroy her.

Real Estate vs. Personal Life: How To Create a Healthy Balance

• Mom life, special events, friends, self-care days, and real estate—how do you balance it all without feeling overwhelmed?
• It may seem unnatural to say and do, but Dani shares that it's essential to always put yourself first.
• Before you put on your mom hat, start your to-do list, or phone a client, always have a moment to yourself and focus on what brings you joy. She takes the time to do her morning routine every day before tackling any tasks.
• Also, Dani shares how she keeps clients from blowing her phone up in the middle of the night and on her weekends!

Real Estate Guidance

• The slowdown in the real estate market is making it hard for everyone to gain clients.
• Dani believes it is time to embrace the career choice. It allows you to reflect on your goals and the real reasons why you're selling homes.
• Head to the blog for career journal prompts to help you remember why you're still in this industry.

"Understanding who you are and who you best serve will bring the best out of you." - Dani Hampton.

Resources

Dani Hampton on Instagram

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Are you a real estate agent struggling to nail the timing and methods of follow-up after showings? Do you find yourself torn between sending a quick text message or recording a personalized video?

Join us in this episode of Realestatable as we explore the art and science of following up after property showings. Discover the power of feedback and learn how it can be your secret weapon for understanding buyer perspectives and improving future showings.

Challenges in Follow-Up

• We explore the pressing challenges in the current real estate market, particularly the struggle to secure timely feedback from showing agents.
• In this episode, we introduce a unique approach that's proving to be a lifeline for sellers striving to thrive in these turbulent times.

Pre-Showing and Post-Showing Engagement

• Do you need innovative strategies to engage buyers before and after showings? We've got you covered.
• Here are some tips: send property videos, provide valuable resource links, and make yourself available for any questions during the showings.

Obtaining Feedback

• Ashlee highlights her experiences in trying to gather constructive feedback from showing agents.
• She has experimented with different methods, including using video messages to request feedback, and debates the effectiveness of this approach versus traditional text-based communication.

Communicating with Sellers

• Tiffany focuses on setting clear expectations with sellers about feedback timing and the methods used, such as text messages or video feedback.
• She touches on the need for regular explanations and adaptable communication skills to cater to the seller's needs.

Categorizing Feedback

• We explore strategies for categorizing and analyzing buyer feedback.
• Try organizing this feedback into spreadsheets and emphasize asking specific questions to gain a comprehensive understanding.

Handling Tough Feedback

• The need for tactful presentation when delivering feedback, especially the tough ones, is emphasized.
• Tiffany advises starting difficult conversations with bad news followed by potential solutions to soften the blow for sellers.

""I think in good practice you should be withholding, really an opinion and in a lot of the feedback that would be useful to sellers until your buyers make a decision." - Tiffany Klusacek.

"And it's hard too because if you have a seller who's wanting the feedback within 5 seconds of the showing and, and you calm them down and you're like, I'm going to get it. Within 24 hours, I'm going to try to get it." - Ashlee Jankovich.

Resources

Spreadsheet

Email Templates

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.

Can a real estate agent earn a dual income? We're happy to tell you, yes, you can!

In this episode, you'll discover how having several income streams while working in the real estate industry is possible. Tune in to hear our conversation with Mike Hagewood on balancing many different hats while building and maintaining a real estate business.

Meet Mike Hagewood

• During his tenure as a firefighter, Mike built a strong rapport with other firemen, medics, and police officers.
• Leveraging these connections, he successfully transitioned into real estate.
• In addition to real estate, his experience led him to invest in a moving company. Now, he is balancing and managing both business ventures.
• Mike's journey shows that building relationships, leveraging opportunities, and adapting to new business landscapes can lead to success in the real estate industry.

Integrating Real Estate and a Moving Business

• Mike's unique position in both real estate and the moving industry has allowed him to create a symbiotic relationship between the two ventures.
• His real estate income initially funded the moving company, particularly during off-seasons.
• Despite challenges, he now finds that the businesses complement each other, enabling efficient task management and resource utilization.

The Importance of Maintaining Focus

• Mike advises new realtors to focus on their primary business until they achieve a substantial level of success.
• He emphasizes that dispersed attention can hinder growth and stability, a lesson he learned the hard way.

The Power of the Right Support Staff

• Mike highlights the significant impact that transaction coordinators and support staff had on his business.
• By having the right people in place, Mike was able to manage his time better and keep both of his businesses running smoothly.
• He encourages new realtors to invest in support staff from the beginning.

Current Goals and Future Outlook

• Mike reveals his current goals, including hiring an assistant, expanding his moving company, and structuring his real estate business for better efficiency.
• He concludes by stressing the importance of consistency, good habits, and self-care in maintaining and growing a successful business.

"You have to find that balance. If I post too much about the moving company on my personal page, they will look at me as Mike, the mover." - Mike Hagewood.

Resources

Michael Hagewood on Facebook

Welcome back to another exciting episode of the Realestatable podcast! Your dynamic hosts, Ashlee and Tiffany, are here to guide you through the art and science of home staging and client customization.

In this episode, Tiffany highlights the significance of tailoring your approach to meet each client's unique needs, while Ashlee shares innovative strategies like utilizing vendors who defer payment until closing. They also dive deep into cost-effective staging tips, recommending stores like Hobby Lobby, Ross, and Target, ensuring high impact without breaking the bank.

Tune in, take notes, and transform your listings into irresistible dream homes!

Understanding Client Needs

• Remember that every client has different needs and wants. Tiffany shares that it's a good idea for real estate agents to customize interactions based on individual client preferences.
• How does this approach build trust with clients? Discover how to exceeding client expectations in this episode.

Identifying Marketing Strategies

• Marketing helps identify specific client needs and implement strategies to attract potential buyers.
• However, not many real estate agents know how to do this effectively. Listen to Tiffany and Ashlee share their strategy to augment a property market presence.

Unique Value Proposition

• How can real estate agents stand out in such a tough market, especially when you're new to the game? Make yourself shine with a unique value proposition!
• Ashlee shares a unique idea to make buying a house ten times easier for your clients.

Listing Preparation and Staging Tips

• Do you need some listing preparation tips? What about some staging ideas? Here are five of them below:
• Repackaging items for a clutter-free home
• Creating visual appeal with effective furniture placement
• Use ample and warm lighting
• Avoiding unconventional colors
• Source clearance sales and thrift stores for decor
• Listen to Tiffany and Ashlee deep dive into how these ideas help attract buyers and close deals. Tune in to hear their advice!

This episode brims with practical advice on tailoring approaches to client needs, adopting cost-effective staging techniques, and enhancing both interior and exterior appeal. Also, don't forget to leave a review and subscribe to the podcast for more real estate advice!

"What are the top listing agents doing in your marketplace? What does their marketing look like? What are their homes look like? Take this approach and learn from the people you want to model after." - Tiffany Klusacek.

"Learning the different angles of the room lets you see what the staging furniture looks like in a room. if you need to move things, you'll see it right away when you look at those angles." - Ashlee Jankovich.

Have questions about how to succeed in today's real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we'd be happy to answer any questions that you might have.

Connect with us on Social Media:

Be sure you connect with Tiffany and Ashlee on social media.

1. Intagram - https://www.instagram.com/realestatable/
2. TikTok - https://www.tiktok.com/@realestatable?lang=en
3. YouTube - https://www.youtube.com/@Realestatablepodcast

Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.