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Who doesn't want to make some passive income? Mailbox money can be easy to make, but only if you do it right. In today's episode of Realestatable, Ashlee and Tiffany talk about the value you can gain from building a robust referral network. Learn how to make meaningful connections with other agents, create a system that boosts your SOI, and support your clients as they continue their homeownership journey.
Attend National/Regional Conferences
Don't be afraid to branch out. Even if you go to a conference with a group of people you know, focus on networking with people from all over the country.
Make lasting connections. Bring your business cards and connect with people on social media to maintain relationships.
Following up is crucial! Set up a system for yourself so your new contacts remember you and you remember them.
Check Out Local Events
Some agents only want to work in a small region. Get to know people whose radius doesn't overlap with yours.
At smaller events, you're more likely to really get to know people and have working relationships in the long term.
Making Passive Income
Don't be afraid to reach out to your previous clients. You never know who is getting ready to sell!
When you forward previous clients to another agent, set that agent up for success by telling them what that client loved about you.
Vet the agent you're planning to refer clients to. Stalk their social media to see how committed they are to real estate!
"When you think about it, mailbox money is easy money. It is so easy for the return to be worth it." – Tiffany Klusacek
"I've had one time where I did not pick the best referral person for my client and it still haunts me." – Ashlee Jankovich
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast/videos
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Letting go of control can be hard, but if you want to grow your business, you need to learn to delegate. In this episode of Realestatable, Tiffany and Ashlee talk about the joys and challenges of working with an assistant and a TC. If you're trapped under a mountain of paperwork or you're spending your days sticking labels on envelopes, you're not out there prospecting of building connections with clients – now is the time to ask for help!
When to Hire a TC or Assistant
Tiffany hired an assistant when she started working with a team that was looking up to her as a leader. For accountability's sake, she needed to make sure she was getting everything done.
Don't wait until you're deep in the weeds! Hire an assistant or TC when you have time to set things up and plan. If you're being reactive in your business, you won't have as much time to work closely with them or collaborate.
Tiffany recommends getting an assistant or TC if you're closing 1+ deal per month (but some agents prefer to have one before hitting that point).
Keeping Things Organized
Tiffany and Ashlee use Trello to communicate with their assistant. That way, it's easy to keep track of what tasks need to be done and everyone can see where they're at.
The team employs a TC with a real estate license. They will often include her in group chats with the clients to help keep information about the paperwork straight.
Unlicensed Assistant vs. Transaction Coordinator: What Do You Need?
Unlicensed assistants can spend time dropping off or picking up items that you need, like popbys, cleaning kits, etc.
Assistants can also check on vacant properties and help with final checks before getting photos done. If you want to learn more about real estate photography, check out our episode with one of our favorite photographers at Cultivated Co.
Transaction coordinators help with organizing, completing, and double-checking paperwork.
Licensed TCs can legally do more than unlicensed ones – check NAR to find out what needs to be completed by a licensed agent in your state.
"Don't feel like, 'Okay, I'm an irreplaceable part of this. The value is only there if…' The value is there if it's getting done. It doesn't matter if it's you." – Tiffany Klusacek
"I wanted a hand in everything on my business. I wanted to do the paperwork. I wanted to make sure it was done. I slowly started using [our TC]. I slowly was like, 'Hey, can you send out this paper or this document? Can you email about this inspection? Things like that, where I just kind of slowly let go." – Ashlee Jankovich
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast/videos
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
If you have hang-ups about social media marketing, you're not alone! In this episode of Realestatable, Tiffany and Ashlee have brought in social media marketing guru Chelsea Peitz to teach you how to create connections with the humans on the other side of the screen. Your ideal clients are out there – let them get to know you!
Chelsea's Background
Before becoming a social media specialist, Chelsea was a real estate agent passionate about learning and educating others.
Her "superpower" is to break down big topics and make them easy to understand and remember – and she wants to give the knowledge away!
She loved being a realtor, but after 2008 she became a marketing director supporting other realtors.
Where to Start: Squash Your Fears
It's totally normal to feel scared, distrustful or discouraged when it comes to making social media posts.
Self-awareness can help you move past those negative emotions. Know what makes you unique and share that.
Niche down! Knowing and understanding your ideal client's fears, wants, and pains can help you with content creation.
Converting Views to Clients
The best way to get engagement is to give it. It's not about posting any certain thing – you have to reach out and engage with the type of people you want to connect with.
Getting views, going viral, or having followers isn't the endgame, but these are things we can measure. People might be connecting with you and never telling you.
It's just like sending out postcards! You wouldn't send one postcard and then be disappointed when you don't get 20 listings! Keep it up!
Playing the Long Game
Make content that brings you joy. Whether that's Instagram Stories, TikToks, carousel posts, or podcast episodes. If you don't like making it, you're eventually going to give up.
Be careful about making content that will suck up a lot of your time! Even though it can be fun to get lost in the details, it has to be functional. Not fancy!
"A lot people will say… 'You need to know who you're talking to, who your ideal audience is.' and that is true, AND, what's really important is understanding how your audience feels." – Chelsea Peitz
"For some reason, we get onto social media and we forget that we're humans. And we're doing a whole bunch of stuff on social media we would be absolutely horrified, embarrassed if we did in person… You just have to ask yourself, 'What would I do in real life?'" – Chelsea Peitz
Resources
Get to know Chelsea on Instagram: @chelsea.peitz
Chelsea offers social media coaching for corporations and agents. To connect with her, book her as a public speaker, or sign up for her newsletter, check out her website: https://www.chelseapeitz.com/
Pick up Chelsea's book "What to Post." on Amazon! Tiffany and Ashlee both recommend it!
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast/videos
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Whether you scroll social media but don't think you have what it takes to create content or you've been trying your best but you're not getting traction, Realestatable is here to help! In this episode, Tiffany and Ashlee offer tips and insights into making Instagram Reels that get attention and inform your followers. Brainstorm, create, and schedule your content to connect with clients and prospects in your region!
Make Engaging Content
First and foremost, have FUN! If you're having a good time with it, it'll be easier to make it consistently and whoever sees it will have more fun too.
You don't have to reinvent the wheel! Think about what content you find engaging and make similar content for your audience.
Couple your fun content with informative captions. You want to create Reels that make people save, share, and follow you for more.
Authenticity Is Better Than Perfection
Don't get sucked into trying to make everything perfect! Make things that are "good enough" and know that you'll get better as you continue to produce content.
Share the positive parts of your experiences as an agent, but it's okay to share the challenging moments too. It's not all sunshine, and it's not all doom and gloom. Find a balance that is authentic to you.
Topic Ideas
Recipes: Easy meals for clients while they're moving, recipes for moms on school nights
Home decor trends or ideas: Make seasonal videos or show places you've been staging – this can lead to lots of interaction if you're consistently showing new items.
Cleaning: Tips, time lapse
Day-in-the-Life/Vlog: These are great for showing the reality of your experience and can be relatable for other agents while also giving your clients a chance to know you better.
Ashlee's Tools
Later (app): This costs $5/month and can be used to schedule posts for Instagram, Facebook, TikTok, LinkedIn, and more.
Canva: To create a content schedule that includes filming days and when to post new content
Instagram Insights: On your professional page, you can see what times your followers are most likely to interact with your content. Schedule your posts for those times!
"Going viral is not the same as getting followers." – Ashlee Jankovich
"When we're recording different social stuff, it's like, 'Is it good enough? Is it good enough to get out there? Is it showing who you really are and just being vulnerable?' I think that's a really hard thing because we come from a season of plastically perfect social media." – Tiffany Klusacek
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@Realestatablepodcast/videos
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Saying goodbye to summer isn't all bad! In this episode of Realestatable, Tiffany and Ashlee go over all the things they do to pump up their 4th quarter and gear up for next year. Listen in to hear how they stay top-of-mind with their clients going into the holidays and get organized for the year to come. Let's make this the best quarter of the year!
Continuing Education (CE)
Don't leave your CE until the last second! Tiffany and Ashlee have both experienced this and it makes for a stressful holiday season.
Tiffany and Ashlee both recommend attending conferences if you can. They are great opportunities to complete your CE and meet people in the industry.
Business Planning
Tiffany recommends getting business planning started as early as October. Don't wait until December to make that plan!
Starting early gives you a buffer going into the holidays. If you're busy during November and December, get ahead of the game.
Go Through Your CRM
Even if you already do "spring cleaning", check in with everyone on your list so you can stay top-of-mind.
If you're not sure what your prospects' addresses are, let them know you'd like to send them a card for the holidays. They'll send you their address – don't forget to send them a card with your marketing materials!
4th Quarter Popbys
Heading into October, think about creating a Halloween-themed popby. Later in the year, send out holiday cards or letters (or go the extra mile and send out something special like an ornament)!
Tiffany and Ashlee recommend using http://karentology.com to create unique, beautiful packaging.
"Through the 4th quarter, we really wrap up the year with a bang, every year. It's never a drop-off, it's never a dead season for us, some years it's been our best quarter yet." – Tiffany Klusacek
"In that October timeframe, I'm trying to see who's buying or selling in the next six months. I'm trying to plan ahead of time, reaching out to those people, making sure that I'm staying top-of-mind with them so that they don't forget about me when it comes time to buy or sell." – Ashlee Jankovich
Resources
http://karentology.com
Market Dwellings is another option for marketing materials
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Instagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Create marketing relationships in your community through amazing community events! In this episode of Realestatable, Tiffany and Ashlee discuss creating engaging events that show appreciation to their clients and connect with the local community. Listen in for specific ideas for events and some tips to help make these big events fun for agents too!
Don't Get Overwhelmed
Connect with other agents who can help you share the workload of putting on your event.
Involve local businesses as sponsors – this helps them get their name out there and gives you more swag or perks to offer community members.
Tiffany and Ashlee's agency does agency-wide events, so all agents benefit and participate.
An Event Example - Easter Egg Hunt!
Their team will rent out a park and plan for a large number of attendees. Get a rough headcount using QR codes or other RSVP methods.
Tiffany and Ashlee don't just give away candy – they stuff reusable plastic eggs with nonperishable items as well.
After the event, follow up using the contact information you gathered using the RSVP form or QR code.
Community Events to Come!
Tiffany and Ashlee have hosted many client appreciation events and they're getting inspired to turn some of them into community events.
Be prepared to host bigger crowds for your community events – don't just open your client appreciation events to the public without planning.
These events can be as simple as working with local coffee shops and buying people's coffee for a couple of hours.
"You can have a three to four-touch system on how you're following up, whether it's an e-mail with a video that you're sending out thanking them for coming. You can also text them that video. You can even expand that and do a pop-by immediately right off the bat… The energy is high… What are you doing to immediately capture their attention into that marketing relationship that you're going to have with them?" – Tiffany Klusacek
"Something to think about if you're trying to get your name out there is providing either reusable bags or plastic bags with your logo or branding on them. Especially for people who just come right off the street and they're like, 'What are you guys doing? We saw a big crowd.' That gets your name out there, too." – Ashlee Jankovich
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Build connections and show your clients how much you appreciate them with well-crafted events! In this episode, Tiffany and Ashlee cover how to create a client appreciation event from start to finish, get the word out, and make the most of your (and your clients') time. Listen in for specific examples of the successful themed events they've hosted (and some events that weren't ideal)!
Advice for New Agents/Teams with Low Numbers (so far!)
Partner with another agent (or agents) who also wants to show some love to their clients. You don't have to be on the same team! Just make sure you choose someone who will share the workload.
Invite your clients, renters you've helped, and your SOI! Invite your prospects to community events instead.
Reach out to sponsors to ease the financial burden. Try getting multiple sponsors for small amounts rather than trying to get one sponsor to foot the whole bill.
Getting the Word Out
Create a Facebook event and add all your clients so they get notifications (on top of the other ways you're reaching out).
Add the information to your newsletter. Tiffany and Ashlee's team has a monthly newsletter for all clients.
Send out a phone call, text, and/or video message! Snail mail or door-dropped invites are also a must.
How Often to Host Client Appreciation Events
Creating everything from scratch can be overwhelming. Only host as many events as you can comfortably handle.
Once you've hosted a few, you can reuse some theme ideas, invitations, venues, etc. so you're not constantly reinventing the wheel.
Theme Ideas!
Seasonal themes are a no-brainer! If you don't want to plan too deeply, planning your theme according to the season is simple and easy.
Plan your theme according to the location and what you're offering, then work backward to design your theme.
Use Pinterest or Etsy to brainstorm ideas. If you don't have an in-house designer, use Canva to design invitations.
"You can always find out what works and what doesn't… It's just figuring out what you like to do, what is important to you, and what your clients might like. Nailing down those details will help you choose a place in your area." – Ashlee Jankovich
"My 'why' is a good time with a good theme!" – Tiffany Klusacek
Resources
The Personal Marketing Co. – Tiffany and Ashlee's team uses them for print marketing!
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Stay top-of-mind with your clients by offering a personal touch. In today's episode of Realestatable, Ashlee, and Tiffany discuss popbys – what they are, how to put them together, and how to fit it all into your busy schedule. Listen in for tips on how to keep your popbys budget-friendly and fun!
What is a Popby?
Just what it sounds like – you're popping by your client's houses, knocking on their door, and dropping off a gift with some marketing materials.
Scheduling
Ashlee plans out her marketing and popbys at the beginning of the year, but this year she may do it even sooner, making her marketing plan before the end of the year so she can carry it out sooner.
Ashlee typically does 4 popbys per year around holidays or for each season.
Tiffany will do them every 2-3 months – that's what works for her and her clients. Each agent needs to see what works for them!
Keeping it Budget-Friendly
For her Fourth of July-themed popbys, Ashlee was able to buy sparklers and poppers in big quantities and bag them up with a Market Dwellings card, spending the least amount of money possible while still giving quality items.
Tiffany comes up with a budget and has, in the past, set a $2 per popby limit. She shopped a lot of clearance to make that possible, but it cost her a lot of time. Now, she tends to spend more money, which allows her to be more creative.
One of the women on their team did super budget-friendly popbys. It doesn't always matter what it is – it's more about the touch.
Who Delivers?
Tiffany delivers some of them and involves her kids! People in the neighborhood and on social media love it.
Get local teens involved during the summer months if they're looking for a summer job.
Ashlee delivers her local popbys, but most of Tiffany and Ashlee's non-local popbys get dropped off by a runner.
Following Up
Ashlee sends a text to each person individually to wish them a happy holiday or season.
Since you're going to leave a popby at the front door, it's important to connect with the client because they may not use their front door every day!
Popbys are a way to reconnect with past clients if you've fallen out of touch. They are typically better received than mailers or random texts.
"I think the touch is what's important here. If you're giving bubbles to someone who doesn't have kids, maybe they can give it to a neighbor or maybe they throw it away, but hey, you only spent fifty cents or a dollar." – Ashlee Jankovich
"When you're looking at this and going, 'There's no way I'm fitting this into my schedule,' having someone do this from start to finish, from shopping to putting them together to delivering them, that is also checking the box. Do not feel like if you can't do it 100% you're not going to do it at all. Give up that control because you're going to get that same return, maybe not the same as you knocking on the door, but that return is still going to be there. That touch is still going to be there." – Tiffany Klusacek
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Don't ghost your clients! 91% of realtors never follow up with buyers or sellers. Join the 9% of agents who reap the benefits of building lasting relationships with clients. In this episode of Realestatable, Tiffany, and Ashlee talk about the 2-2-2 Follow-Up System (plus a bonus follow-up)!
Two Days
Two days after you sit down at the closing table, make your first follow-up call to tie up loose ends.
Be prepared for your clients to be stressed – they're moving! Think about what you can do to (unobtrusively) relieve some of that stress.
Two Weeks
This is another check-in to see how everything is going. Ask how your clients are settling into the neighborhood and offer to recommend community gems.
Some agents also add a mailed gift after the first two weeks. Tiffany prefers to give gifts at the closing table.
Two Months
At two months, Ashlee gives another gift – for this one, she sends a personalized cutting board to her buyers.
For sellers, Shutterfly coffee table books can be lovely, memory-filled mementos.
One Year Follow-Up
Tiffany and Ashlee send cookies for the one-year follow-up and reach out with a message asking if the client received them.
Sparking emotion is important. Try to think of gifts that are personalized and meaningful – share your ideas with us on social media!
"As a real estate team, we talk about the 'foreverness' of our [client] relationships… You go through that transaction and there's a ton of activity that happens, but we don't want that velocity of how we are communicating consistently to stop at closing." – Tiffany Klusacek
"The two-day and two-week are super simple, you're just checking in. So if you are doing nothing, if you are in that 91% [of agents that don't follow up], you're going to make it to the 9% if you just make two phone calls, send two texts, or send two e-mails just checking in on your people." – Ashlee Jankovich
Resources
Check out @uplatetocreate on Instagram for personalized gifts!
Cheryl's Cookies
Southern Flour Bakery in Clarksville, TN
Get access to our free Portfolio Market Review template today at www.realestatable.com/portfoliocover.
Get access to our free spreadsheet to organize your clients, potential clients, and everything needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
Be a better resource for your clients by learning about lending! In this episode of Realestatable, Tiffany and Ashlee have a great conversation with the head of the top-ranked mortgage team in Tennessee, Carey Ann Cyr. Listen in to hear about Carey Ann's experience rescuing deals when all hope seems lost, and how she finds ways to support realtors in her area and beyond!
Lending 9-1-1: Rescuing Deals
Early in her career, Carey Ann's work ethic and diligence got the attention of a realtor who asked her for help. To this day, she has a reputation for saving deals that are falling apart.
She is also known for closing deals quickly – in as little as 8 days in states that allow it!
Whether you are a realtor or a lender, Carey Ann encourages everyone to study their craft.
3 Types of Lenders
Brokers work with different lending firms to get loans. They don't always have much control over how long approval takes or whether the loan will be approved.
Correspondent lenders work with other lending institutions. They have some control over the process using overlays.
Direct lenders (like CMG Financial) offer loans directly to home buyers. Because they don't work with intermediaries, they have the most control over the process.
Hosting Local Events
Carey Ann hosts local educational events through numerous organizations. She has some that are directed toward realtors (if you're in the Nashville area - or be on the lookout for virtual events)!
These events are a great way for her to give back and provide value to realtors. She also gets the benefit of connecting with them face-to-face and networking with them.
Thinking Outside the Box
Carey Ann sets herself apart by providing value and sharing new, relevant information through social media.
She and the team at CMG have created a "lock it and list it" program for sellers to pay a fee to lock in a rate sheet.
"I do think that building a business-within-a-business takes patience and studying your craft on a regular basis… We can learn something new each and every day." – Carey Ann Cyr
"So many people that I meet… They just want to jump in and be super successful. I always remind them that you ought to step back and create your foundation. Figure out who you are, take your own personality test, understand your strengths and weaknesses, and build your foundation first." – Carey Ann Cyr
Resources
Connect with Carey Ann on Facebook!
Follow @mortgagesbycareyann on Instagram
Send a text to Carey Ann at 615-717-5458!
Get access to our free Portfolio Market Review template today at www.realestatable.com/portfoliocover.
Get access to our free spreadsheet to organize your clients, potential clients, and everything needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Intagram - https://www.instagram.com/realestatable/
TikTok - https://www.tiktok.com/@realestatable?lang=en
YouTube - https://www.youtube.com/@RealestablePodcast
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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