Rebecca Grant, UK CEO and global chief brand officer of BCW on the implications of Schwartz’s values theory on communications

Today on the PRmoment Podcast we’re talking about values. We’re going part history lesson, part comms theory and part future gazing. To help talk us through that kaleidoscope we’ve Rebecca Grant, UK CEO and Global Chief Brand Officer of BCW on the show.We’re going to talk about the importance of values in successful communication campaigns. The hope is that in 30 mins' time, you'll know about the basics of Schwartz’s values theory, why it matters to communications and we’ll give you an i...