Rebel Entrepreneur

Is selling a product different to selling a service? Join Alan as he meets CheyAnne the founder of Shine Athleisure and they figure out together the best way to sell her products. CheyAnne could sell directly or she could work to sell through retailers. What is the right approach? How will she find the customers she needs? Answer the questions Alan asks alongside CheyAnne and this episode will help you diagnose where you are with your sales process and where to go next!

Links:

https://www.shineathleisure.com/

Are you a pessimist that looks for everything that could go wrong and always looks at the worst case scenario? Or are you a dreamer with your head in the clouds, always looking at the moon shot possibilities and wondering about the size of your imminent success? How do you balance the two in your business? You need to protect from the downside and the risk but you also need to push forward with energy, enthusiasm, and optimism if you are ever to reach your dream. This episode is about balancing pessimism and optimisim within your business.

Do you feel like you are working on what you are meant to be working on? Are you making progress, driving along and feeling like you are on the right path? In a very different episode of The Rebel Entrepreneur, meet Doc G, a hospice doctor that learned from his dying patients about regret, purpose, and identity. If you really want your business to click, to find the connections you need to drive forward, then this is the episode for you. Without clarity on purpose and direction you won't find happiness let alone business success.

It's time to check in with Adam from Craft Box Club once again. His business has been lagging a bit in light of the summer months and people choosing to spend time outside. We discussed marketing strategies that might help him overcome this hurdle. If you haven't obtained your customers' phone numbers and don't yet know the magic of reaching out to them personally (and not by e-mail), prepare to be amazed. Learn how making your customers feel loved and special can help you reach your business goals.

We've talked before about how start-up stories are the oxygen that inspires entrepreneurs to build businesses and make progress. With that in mind: meet Ken, who moved to the UK from Nigeria when we was 14 years old, survived bullying, thrived at school, got into the corporate world and then jumped ship to build his own business. If start-up stories are oxygen for the entrepreneur's soul then get ready to breath deeply!

Links:

https://thehumblepenny.com/

How do you get your business noticed? In a world of influencers and print media, how do you make sure that your business gets noticed? In this episode, Alan and Adam go through the advice of Jon Card (from Full Story Media)  about getting into the press and then discuss how to practically apply that advice. Listen to this episode if you want to get your business noticed, featured, and out there.

Taking on your first employee is a big decision and can be HUGELY difficult to get right. Join Henry (the first person Alan ever hired) as he tells you what it is like working for Alan and what he has learned about taking on staff. They discuss culture, working together, motivating staff, and more. Henry and Alan have made all the mistakes between them so you don't have to!

https://therebelschool.com/

At the end of the last episode, Toby went away to work to get some actual "Nos" and to find out if his mini-experiment is a success or not. Join Alan and Toby as they find out if the Father's Day sale worked, if he got rejected, and whether or not he is going to continue to experiment with this business or try something else.

You are a grown-up business, spending money on advertising. You are investing in Facebook adverts, working hard to grow your business and test your ideas. Join Adam and Alan as they review the numbers, work out the return on investment for the advertising money and explore how to keep growing the business. Let's get geeky with the numbers as we review the Facebook marketing mini-experiments and dive deep into the data.

I have been talking to you about running marketing mini-experiments, getting out there and testing and measuring the results. Last episode, Adam started testing email marketing, Facebook adverts and influencer outreach. This week we get to find out the results. Did it work? Did he lose money on the Facebook advert? Did anyone respond to his outreach? Marketing is a series of running tests, measuring the results, and working out if we made money or not! This one is a must listen!