🔔 Subscribe to this channel for exclusive content and updates!

After a twenty-year career as an international civil servant, Cynthia Coutu faced an unexpected career crossroads at age fifty. Her solution involved pursuing her passion for wine, getting her certification, and building a boutique wine tourism company.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Cynthia Coutu, founder of Delectabulles. Cynthia shares her journey from moving to Paris for an art history degree to launching a champagne networking club. She explains the mechanics of transitioning into a highly scalable, audience-based wine tourism model.

Listen to learn:

🍷 How a passion for wine and cheese turned into a specialization in champagne.
🥂 Why exclusively serving champagnes made by women sets Delectabulles apart.
🧘‍♀️ How bringing in activities like yoga and playing pétanque drives innovative educational events.
💻 The shift from a digital communications background to hosting online champagne tastings during the pandemic.
📈 The operational blueprint for listening to your audience to build a customer-centric business.

Whether you operate a new venture or want to scale an existing brand, Cynthia breaks down the exact plays needed to build a purposeful and predictable revenue engine.

Learn more about Delectabulles:
🌐 https://www.delectabulles.com/en/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #foodtruck #stadiumonwheels #cateringbusiness #franchising #entrepreneurship #businessstrategy #foodbusiness #phoenixaz #scalingbusiness #foodandbeverage

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

When the pandemic hit, Steven Guistolise’s Chicagoland food trailer faced an existential crisis. His solution involved moving across the country, rebranding, and building a franchise.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Steven Guistolise, founder of Stadium on Wheels. Steven shares his journey from starting a humble food trailer in 2019 to navigating a massive strategic relocation to Phoenix, Arizona. He explains the mechanics of moving away from unpredictable street traffic and transitioning to a highly scalable, event-based catering model.

Listen to learn:

🚚 How moving to a new market saved and transformed a struggling food trailer
⚾ Why serving "stadium style" full meals sets them apart from typical food trucks
🤝 How giving 10% of sales back to youth leagues drives guaranteed event bookings
🌭 The shift from chasing foot traffic to an innovative event-based catering model
📈 The operational blueprint for franchising a mobile food concept

Whether you operate a single mobile unit or want to scale a food concept nationally, Steven breaks down the exact plays needed to build a predictable revenue engine.

Learn more about Delectabulles:
🌐 https://www.delectabulles.com/en/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #foodtruck #stadiumonwheels #cateringbusiness #franchising #entrepreneurship #businessstrategy #foodbusiness #phoenixaz #scalingbusiness #foodandbeverage

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

Pitching a totally unproven, first-to-market concept is the hardest way to get a business loan. Jessica and Damien Zouaoui pitched 40 banks, and all of them said no.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Jessica and Damien Zouaoui, co-founders of Oakwell Beer Spa. After quitting their corporate jobs in NYC and traveling the world, they returned with a radical idea to combine craft beer culture with high-end wellness. They share the gritty reality of funding an unproven business, why they Americanized the European communal spa model, and how they scaled to 100% occupancy.

Listen to learn:

🛑 How to find alternative funding when traditional banks refuse to lend you capital
🛁 Why replacing communal baths with private suites unlocked the American market
📈 The hidden unit economics that make private suites account for 90% of their revenue
🍺 How to use a self-pour taproom to create a highly profitable F&B component
🤝 The strategic reason they chose to franchise rather than open corporate-owned locations
💰 Why requiring a local ad spend is critical for holding franchisees accountable
🧠 Why banning discounts and focusing on absolute hospitality creates better long-term loyalty

Whether you are trying to fund a wild new idea or looking for the playbook on how to franchise a brick-and-mortar hospitality business, this episode breaks down exactly how to scale.

Learn more about Oakwell Beer Spa:
🌐 https://oakwell.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #oakwellbeerspa #businessfunding #hospitality #franchising #entrepreneurship #denverbusiness #dayspa #bootstrapping #scalingbusiness #wellnessindustry #startupstory

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

Building a massive food brand requires an intense focus on supply chain and operational excellence.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Will Nitze, founder and CEO of IQBAR. Will shares how he went from selling software to building an omnichannel nutrition bar company with zero industry experience. He explains why obsessing over logistics and unit economics unlocks the volume needed to win in mass-market retail.

Listen to learn:

🧠 How Will transitioned from software sales to launching a brain-food nutrition bar
🚀 Using Kickstarter to fund the first 30,000-unit factory production run
🏭 Surviving a disastrous 250,000-bar order that nearly broke the supply chain
💻 Launching on Amazon to capture existing grocery shoppers
📉 Surviving the painful lessons of an early national drugstore rollout
🤝 Empowering a flat organizational structure for faster decision-making
⚙️ Why great operations unlock the pricing power needed for massive volume

Whether you’re blending ingredients in your kitchen or preparing for an exit, Will offers a realistic, gritty look at what it actually takes to build a modern food brand.

Learn more about IQBAR:
🌐 https://www.eatiqbar.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpg #iqbar #businessstrategy #operations #supplychain #entrepreneurship #foodbusiness #retailstrategy #amazonfba #kickstarter #scalingbusiness #foodandbeverage #startupstory

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

The standard startup advice is "move fast and break things." Charbel Mawad did the opposite—and it landed him in Target.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Charbel Mawad, co-founder of Projo*, about his painstaking, multi-year journey to engineer the perfect high-protein coffee. While competitors rushed to market with "coffee-flavored shakes," Charbel spent years in his garage solving a physics problem that manufacturers said was impossible.

Listen to learn:
🧪 Why experts said his 25g protein coffee was "physically impossible" 
🏚️ How he engineered the formula in his garage like "Breaking Bad" 
🐢 Why slowing down R&D allowed him to bypass competitors 
🛒 Why Farmers Markets are better than retail for product validation 
☕ The "Trojan Horse" strategy for disrupting the coffee aisle 
📉 Why patience and repeat purchases beat fast revenue growth

Whether you’re a founder feeling pressured to launch or a product developer stuck in the weeds, Charbel offers a powerful lesson: sometimes the fastest way to national distribution is to take your time.

Learn more about Projo*:
🌐 https://idrinkprojo.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #proteincoffee #beveragestartup #foodscience #projo #target #functionalbeverages #entrepreneurship #manufacturing #cpgindustry #startupstory #bootstrapping #slowgrowth #productdevelopment

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Tia Ellis, founder of Wildflower Insight, about why she left the brokerage world to teach founders how to pitch themselves—and why outsourcing your sales too early is a recipe for disaster.

Listen to learn:
🛑 Why hiring a broker before $1M revenue is a waste of cash 
🛒 How to pitch Walmart and Whole Foods without a middleman 
📉 The "Golden Retail Rule" for scaling from 5 stores to 500 
🦄 Why "unicorn" success stories (overnight national launches) often bankrupt founders 
🧠 The critical difference between getting a PO and staying on the shelf 
📊 How to use velocity data to predict if you’re about to be discontinued 
🤝 Why buyer meetings shouldn't be gatekept by expensive agencies

Whether you’re a kitchen-table founder or ready for regional expansion, Tia offers a tactical playbook for owning your retail relationships and avoiding the "2,000 door mistake."

Learn more about Low and Slow Snacks:
🌐 https://wildflowerinsight.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgsales #retailstrategy #wildflowerinsight #walmart #foodbusiness #entrepreneurship #startuptips #retailbrokers #scalingbusiness #foodandbeverage #distribution #buyerpitch

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

Most snack startups look for a co-packer. Jared Drinkwater built a factory instead.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Jared Drinkwater, founder of Low and Slow Snacks and former Frito-Lay executive, about why he left the corporate world to launch a "real wood smoked" snack brand—and the massive operational risks he took to do it.

Listen to learn:
🔥 Why big snack brands use seasoning instead of real smoke
🏰 How to build a manufacturing "moat" big CPG can't cross
🥜 The real difference between liquid smoke and wood fire
🏭 Why Jared built a factory when co-packers said "no"
🛒 How to use Costco Roadshows to prove velocity
🧠 Why sampling beats paid media for taste-driven brands
🛠️ How to win distribution in non-traditional retail (Home Depot)

Whether you’re a CPG founder debating manufacturing options or a marketer looking to disrupt a crowded category, Jared offers a masterclass in building a defensive moat through operations.

Learn more about Low and Slow Snacks:
🌐 https://lowandslow.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpg #snackindustry #manufacturing #businessstrategy #lowandslow #fritolay #entrepreneurship #foodbusiness #retailstrategy #costco #startuptips #selfmanufacturing #productinnovation

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

To save a traditional agricultural system, sometimes you have to treat it like a business, not a charity.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Ben Ripple, co-founder of Big Tree Farms, about how he went from a backpacker in Bali to managing a vertically integrated supply chain of over 17,000 farmers across the Indonesian archipelago.

Listen to learn:

🌴 Why the non-profit model failed to save traditional crops
📈 How "market-driven conservation" scales impact faster than charity
🔗 How to manage 17,000 farmers without a single middleman
📱 The reality of digitizing thousands of remote, paper-based farms
🥥 How they turned "Nira" nectar from a local ingredient to a global staple 
🌋 The logistical insanity of sourcing from the "Ring of Fire"
📉 Why "everybody fails some of the time" is the only way to grow

Whether you’re interested in social enterprise, supply chain logistics, or international business, Ben shares the blueprint for building a brand that is both profitable and regenerative.

Learn more about Big Tree Farms:
🌐 https://bigtreefarms.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #socialenterprise #verticalintegration #supplychain #regenerativeagriculture #bigtreefarms #coconutsugar #sustainablebusiness #impactinvesting #entrepreneurship #businessstrategy #indonesia #organicfarming #fairtrade

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" has destroyed trust in organic labels, and the decentralized "Airbnb model" he is building to fix it.

Listen to learn:

🚂 Why reversing food system collapse takes 20 years minimum
🥩 How a hub-and-spoke model returns 100% of revenue to ranchers
🛑 Why legacy farmers are abandoning "Certified Organic" labels
📦 How to monetize logistics without charging a commission
🏭 Why government slaughterhouse grants failed without marketing
📉 The direct link between cheap food and rising healthcare costs

Whether you’re in AgTech, supply chain operations, or just care about where your food comes from, AJ offers a sobering look at the fragility of our system—and the infrastructure required to save it.

Learn more about From the Farm:
🌐 https://fromthefarm.org/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #foodsystem #supplychaincollapse #agtech #regenerativeagriculture #foodsovereignty #businessstrategy #fromthefarm #logistics #futureoffood #organicfarming #entrepreneurship #ranching #foodsecurity

Send us Fan Mail

Support the show

🔔 Subscribe to this channel for exclusive content and updates!

Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
------------------
In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet.

Listen to learn:

🏠 Why acquirers prefer "fixer-uppers" with good bones over "fully renovated.”
🍔 Why speed to market is now the #1 driver for acquisitions.
🤝 A masterclass in negotiating partnerships that build trust and lead to deals.
🌍 What Asian and Global markets are looking for in US-based food tech.
🧠 How to identify if your technology solves a specific "hub and spoke" problem for a global strategist.
💊 How the "share of stomach" shift is changing how investors value food companies.
 
Whether you’re a founder building for an exit or a corporate leader looking to innovate, Auroni opens the playbook on how deals actually get done in the food industry.

Learn more about CJ Foods:
🌐 https://www.cj.co.kr/en/index

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

Send us Fan Mail

Support the show