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Dreaming of turning your restaurant concept into a thriving franchise? Meet Peter Ackerman and Gregg Ryan, co-founders of Wrap City Sandwich Company, who transformed what started as a "restaurant flipping" project into a 14-location franchise with its own potato chip manufacturing facility.

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In this practical episode of "Recipe to Revenue," discover how these long-time business partners built a quick-serve restaurant concept specifically designed for scalability and franchise success, while creating a diverse menu that stands out in a competitive sandwich market.

Listen to learn more about: 
🍔 Creating a unique food concept that differentiates from standard sandwich chains 
🏭 How a side product (homemade potato chips) became its own thriving business 
🔄 Designing restaurant systems that can be easily replicated by franchisees 
💼 Identifying the right franchisee partners to grow your brand 
📊 Building financial safeguards to ensure franchisee success

Whether you're a restaurant owner looking to franchise your concept or an entrepreneur seeking a proven business model, this episode reveals how simplicity, consistency, and smart systems can create a restaurant business built for sustainable growth.

Peter and Gregg share their "Recipe to Revenue" in straightforward terms: make good food consistently, treat people right, keep your environment clean, and don't overcharge. Their practical approach has allowed them to create not just a restaurant chain, but a multi-faceted food brand with retail distribution.

Explore more about Wrap City Sandwich Company: 
🌐 Website: https://wrapcitysandwiches.com/ 
🔗 Social Media: @wrapcitysandwich

#recipetorevenue #restaurantfranchising #sandwichbusiness #foodentrepreneurship #quickserverestaurant #franchisemodel #restaurantgrowth #foodmanufacturing #businesspartnership #restaurantsystems #specialtysandwiches #restaurantexpansion #franchiseopportunity #foodbusiness #scalability #homemadechips

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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.

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In this strategic episode of "Recipe to Revenue," discover how Devin navigated the challenging spirits industry with a methodical six-phase approach that took Mala Mia from concept to double gold award winner at the San Francisco World Spirits Competition.

Listen to learn more about: 
🥃 The crucial difference between a spirits "project" and a sustainable business 
🌵 How to position multiple agave expressions to appeal to different market segments 
⚖️ Pricing strategy adjustments that can dramatically improve product movement 
🔄 Managing seasonal fluctuations in the mezcal category 
📊 Building relationships with distributors and retailers that drive mutual success

Whether you're a spirits entrepreneur looking to break into the industry or a brand owner struggling with distribution challenges, this episode reveals the hard-earned insights from someone who's successfully navigated the complex three-tier alcohol system.
Devin shares his "Recipe to Revenue" - a strategic framework for spirits brand development that emphasizes listening to the market, being willing to adjust, and understanding that the ultimate question is: "If I buy it from you, will they buy it from me?"

Explore more about Mala Mia: 
🌐 Website: https://www.malamiamezcal.com/ 
🔗 Social Media: @malamiamezcal

#recipetorevenue #craftspirits #mezcalbrand #spiritsdistribution #premiumspirits #agavespirits #oaxaca #alcoholbusiness #brandbuilding #spiritsindustry #productdevelopment #luxuryspirits #cpgstrategy #beverageindustry #mezcalvarieties #doublegolaward

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Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need.

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In this game-changing episode of "Recipe to Revenue," discover how Damian generates thousands in sales using strategic $120 Facebook ads and free YouTube content, rather than pouring money into traditional retail channels or expensive marketing campaigns.

Listen to learn more about: 
🍪 Why Amazon and online marketplaces beat retail shelf space for food startups 
💻 How to create content that sells your food products without feeling "sales-y" 
📱 The multi-platform approach that protects your business from platform changes 
📊 Simple ways to identify where your products sell best and double down 
💰 Turning YouTube videos into lasting marketing assets that generate sales for years

Whether you're selling cookies, coffee, spices, or sauces, this episode reveals practical, actionable strategies for food entrepreneurs who want to grow their business online without breaking the bank. Learn why Damian believes the barriers to entry for e-commerce are dramatically lower than retail, and how you can leverage this advantage starting today.

Damian's "Recipe to Revenue" is clear: Create organic content that keeps working for you, spread your presence across multiple platforms, and focus on conversions rather than vanity metrics.

Explore more about Damian: 
🌐 Website: https://marketingfoodonline.com/ 
🔗 YouTube: https://www.youtube.com/marketingfoodonline 
🍭 The Brittle Box: https://thebrittlebox.com/

#recipetorevenue #foodmarketing #ecommercetips #amazonsellingtips #foodentrepreneur #contentmarketing #youtubemarketing #foodbusiness #digitalmarketing #onlinefoodsales #foodbrand #nobudgetmarketing #cpgmarketing #marketingstrategy #socialmediamarketing

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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.

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In this inspiring episode of "Recipe to Revenue," discover how Margarita, a Colombian refugee with a PhD in Ecology and Evolutionary Biology, pivoted from academia to food entrepreneurship and built a thriving CPG company featuring bite-sized empanadas that honor Latin American culinary traditions.

Listen to learn more about: 
🏭 Building and scaling your own food manufacturing facility 
🛒 The step-by-step journey from corner stores to national retail chains 
💰 Strategic approaches to securing funding through angel investors and SBA loans 
⚖️ Balancing branded products with private label production 
🌮 Adapting traditional recipes for American consumers while maintaining authenticity

Whether you're dreaming of launching your own food brand or looking to scale an existing CPG company, this episode reveals the incredible challenges and rewards of building a specialized manufacturing business while growing a retail presence nationwide.

Margarita shares her "Recipe to Revenue" - combining passion with data-driven decision-making, and explains how her traumatic departure from Colombia ultimately led to entrepreneurial success in America's competitive food landscape.

Explore more about MasPanadas: 
🌐 Website: https://www.maspanadas.com/ 
🔗 Social Media: @maspanadas

#recipetorevenue #foodentrepreneur #cpgbrand #latinamericanfood #empanadas #frozenfood #foodmanufacturing #retaildistribution #immigrantfounders #wholefoods #costco #foodstartup #womenentrepreneurs #selfmanufacturing #foodservice #latinxbusiness #entrepreneurship

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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.

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In this eye-opening episode of "Recipe to Revenue," Dino pulls back the curtain on the complex global supply chains that power the beverage industry. With over 30 years of experience managing billion-dollar procurement operations across 150+ processing plants worldwide, Dino reveals the hidden challenges and critical decisions that determine which products succeed or fail.

Listen to learn more about: 
🌎 How global events and weather patterns impact your favorite beverages 
🚢  The behind-the-scenes scramble when supply chains face disruption 
🔍 Why emerging brands often fail due to supply chain oversights 
📈 How the beverage industry has transformed over three decades 
💼 Strategic advice for food entrepreneurs scaling their operations

Whether you're an entrepreneur looking to launch the next breakthrough beverage or simply curious about the journey of ingredients from distant farms to your refrigerator, this episode offers rare insights into an industry that touches everyone but remains largely invisible.

#recipetorevenue #foodsupplychain #beverageindustry #ingredientsourcing #agriculturebusiness #globalsourcing #emergingbrands #foodentrepreneurs #supplychainmanagement #juiceindustry #productdevelopment #foodmanufacturing #beverageprocurement #foodtrends #ageconomics #desugaredjuice

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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.

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In this eye-opening episode of "Recipe to Revenue," discover how monk fruit extract—an ingredient 240× sweeter than sugar—is transforming everything from protein powders to pet treats while maintaining a completely natural profile.

Listen to learn more about: 
🌱 The journey of monk fruit from remote Chinese mountains to global markets 
🧪 How manufacturers are using monk fruit to create zero-sugar products 
🌿 The science behind this powerful natural sweetener 
🌎 Behind-the-scenes of monk fruit cultivation and harvesting 
💼 Building successful B2B relationships in the ingredients industry

Malcolm takes us through his first-hand experience visiting monk fruit farms in China, explains the unique properties that make this sweetener stand out, and shares insights on how Adallen Nutrition has grown to become a leader in the natural sweetener market.

Whether you're a food manufacturer looking to reformulate products, a brand manager, or an entrepreneur fascinated by global ingredient sourcing, this episode provides valuable insights into one of the food industry's most promising natural ingredients.

Explore more about Adallen Nutrition:
🌐 Website: https://adallen-nutrition.com 
🔗 Social Media: Connect with Malcolm “The Monkfruit Guy” on LinkedIn

#recipetorevenue #monkfruit #naturalsweeteners #sugarreduction #foodingredients #sugarfree #organicingredients #foodmanufacturing #alternativesweeteners #healthyingredients #petnutrition #foodformulation #chinaingredients #beverageindustry #themonkfruitguy

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Do you dream of turning a passion into a thriving business but feel like you don't have the right experience? Meet Nayana Ferguson, co-founder of Anteel Tequila, who transformed a vacation conversation with her husband into one of America's most awarded tequila brands. As the first Black woman to own and lead a tequila brand, Nayana share her story and her own #ReceipetoRevenue for this national spirits company.

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In the 11th episode of "Recipe to Revenue," learn how Nayana and her husband built their tequila empire from scratch, navigating complex regulations, securing VC funding, and creating innovative products, like the world's only coconut lime blanco tequila.

Listen to hear more about: 
 🌱 The transition from corporate career to entrepreneurial success
 🚚 The journey from initial concept to national distribution 
 💰 Tips for securing venture capital in the spirits industry 
 📈 Strategies for building a successful spirits brand 
 🧪 Innovative approaches to product development and marketing

Whether you're dreaming of starting your own business or looking to be inspired by entrepreneurial success, this episode shows how mindset and determination can transform any idea into reality and that it is never too late to pursue your passion.

Explore more about Anteel Tequila:
 🌐 Website: https://www.anteeltequila.com/ 
🔗 Social Media: @anteeltequilas 

#recipetorevenue #tequilabrand #spiritsindustry #entrepreneurship #beveragebusiness #tequilacompany #startupstory #womenentrepreneurs #blackownedbusiness #spiritsdistribution #beverageindustry #tequila #craftspirits #sustainability #premiumspirits

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How Non-Alcoholic Beer Became a $40 Billion Industry with Meagen Coester
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Are you interested in the explosive growth of non-alcoholic beverages?
In this episode, Leah Messina interviews Meagen Coester, currently running on-premise and training at Go Brewing, who shares her remarkable journey from Boston Beer Company to pioneering the world's first non-alcoholic beer certification program. 

Hear how she's revolutionizing the industry through education and innovation while helping build one of the fastest-growing NA breweries in America.
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In the 10th episode of "Recipe to Revenue," Leah Messina talks to Meagen Coester, whose expertise is transforming how we think about non-alcoholic beer. Meagen shares her personal transformation story and offers valuable insights into the future of the NA beverage industry.

What You'll Learn:
🚀 Why the NA beer market is projected to reach $40 billion by 2032
🎯 How consumer behavior is driving the explosive growth in non-alcoholic options
💡 The science behind creating craft-quality NA beer
📊 Insights into the four types of NA beverage consumers
🔍 The unique opportunity for marketing NA beer to women

Whether you're a beverage industry professional or curious about the non-alcoholic movement, this episode delivers valuable insights into the fastest-growing segment in beverages. Learn how Go Brewing is revolutionizing the industry with innovative NA craft beer options.

Explore more:
🌐 Website: https://www.alcoholfreeaficionados.com/
🔗 LinkedIn: https://www.linkedin.com/company/af-icionados/

#recipetorevenue #nonalcoholicbeer #nabeer #sobercurious #craftbeer #beverageindustry #alcoholfree #sustainability #betterforYou #mindfuldrinking #india

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Building "Better-for-You" Food With Jason Goodman
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Are you interested in the future of healthy, sustainable snacking?

In this episode, Leah Messina interviews Jason Goodman, co-founder of Antithesis Foods, who shares their remarkable journey from a Cornell product development class to partnering with major retailers like CVS. Hear how they're revolutionizing the snack industry with innovative chickpea-based products and expanding into the private label space.

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In the 9th episode of "Recipe to Revenue," Leah Messina talks to Jason Goodman, whose company is transforming the healthy snack landscape through science-backed, sustainable food solutions. Jason shares his entrepreneurial journey and offers valuable insights into scaling a better-for-you food brand.

What You'll Learn: 
🚀 How scientific innovation led to the creation of revolutionary chickpea-based snacks 
🎯 The strategic pivot from branded products to private label manufacturing 
💡 Tips for securing and maximizing National Science Foundation grants 
📊 Insights into developing GLP-1 companion snacks and market opportunities 
🔍 The challenges of scaling operations in the better-for-you food space

Whether you're a food entrepreneur or health-conscious business owner, this episode delivers valuable insights into building and scaling a sustainable food brand. Learn how Antithesis Foods is revolutionizing the snack industry with healthier, science-backed alternatives.

Explore more about Antithesis Foods: 
🌐 Website: https://www.antithesisfoods.com/
🔗 https://www.linkedin.com/company/antithesis-foods/

#recipetorevenue #healthysnacks #betterforYou #foodscience #sustainablefood #privatelabel #snackinnovation #foodtech #healthyeating #sustainability

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Innovating in the Cannabis Industry with Mike Hennesy 
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Are you curious about the intersection of science and innovation in the cannabis industry?

In this episode, Leah Messina interviews Mike Hennesy, VP of Innovation at Wana Brands, who shares his decade-long journey of pioneering breakthrough cannabis products. You'll also get a glimpse into how Wana Brands combines research, technology, and creativity to develop trusted products that enhance consumer experience

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In the 8th episode of "Recipe to Revenue," Leah Messina talks to Mike Hennesy, whose expertise in cannabis science and product development has helped position Wana Brands as an industry leader. Mike shares insights into their innovative approach to formulation and their expansion into emerging markets.

What You'll Learn: 
🚀 How scientific research drives the development of targeted cannabis formulations 
🎯 The breakthrough technology behind fast-acting edibles and enhanced bioavailability 
💡 Strategies for successful market expansion and product launches 
📊 The development process for specialized cannabis products across different categories 
🔍 How sustainability and company culture contribute to innovation success

Whether you're a cannabis industry professional or interested in product innovation, this episode offers valuable insights into building successful, science-backed cannabis brands.

Explore more about Wana Brands: 
🌐 Website: www.wanabrands.com 
🛒 https://shopwanderous.com/
🔗 https://www.linkedin.com/company/wana-brands/

#recipetorevenue #cannabisinnovation #cannabisscience #edibles #thcproducts #cannabisindustry #productdevelopment #wellness #research #sustainability

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