Recode Replay

Sony Entertainment CEO and Sony Pictures Chairman Michael Lynton talks with Peter Kafka about how Sony has changed since its high-profile hack in 2014. He also discusses the surprising gold rush in television and how TV show creators compare the panoply of video outlets, from cable TV networks such as AMC to streaming services like Netflix.

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Fox Networks executive Joe Marchese talks with Peter Kafka about why online advertising is broken and why even he thinks ad blockers are a rational choice for consumers. He argues that online video ads are a "rigged" game full of uneven standards for measuring ad engagement. Plus: How Fox is trying to combat these trends.

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To close out the first night of Code/Media 2016, Peter Kafka and Kara Swisher sit down with Shane Smith, the founder and CEO of Vice Media, and Spike Jonze, the co-president of Viceland. They discuss why Vice is launching a cable channel and how it's trying to make its mark with diverse, "edgy" content such as a new show hosted by Ellen Page called "Gaycation," and news tailor-made for Generation Y.

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Hulu CEO Mike Hopkins talks with Peter Kafka about how the site can distinguish itself from online video rivals Netflix and Amazon, including via its own original series such as "Casual" and "11.22.63." He also discusses Hulu's relationship with the networks that provide most of the content and its recent split into two subscription models: One with ads and a more expensive version for "ad avoiders."

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The Shade Room founder Angelica Nwandu and "Whine About It!" star Matt Bellassai talk with Peter Kafka about being 25-year-old social media and video stars. Nwandu chronicles how her "unapologetically black" Instagram personality brand has become prominent enough to make celebrities show up in the comments section; Bellassai recently left BuzzFeed to strike out on his own as a comedian on Facebook Video.

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How do you distribute and make money from journalism in 2016? Peter Kafka convenes a panel of three executives chasing three different models to find out: At Jessica Lessin's The Information, readers are charged for access to premium content; at Daniel Roth's LinkedIn, the content is free but tied in to the company's large career network; and, recently, John Ridding's Financial Times has shifted to a mixture of paid subscriptions and advertising.

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To start the second day of Code/Media 2016, Major League Baseball's Bob Bowman talks with Walt Mossberg about how his Advanced Media unit will be spun out from the baseball business to reflect its work with the NHL, NFL and even HBO, among others. He discusses the current limits of livestreaming video content over the Internet and what will be possible in the future.

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Wasserman CEO Casey Wasserman talks with CNBC's Julia Boorstin about how sports marketing and TV rights will be affected by changing trends in television distribution, consumption and advertising. Plus: Can social media storytelling platforms like Snapchat stories and Twitter Moments compete with traditional experiences? And why don't we know anything about the people who attend live sports?

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BuzzFeed publisher Dao Nguyen and Alex MacCallum, who leads video and audience development for the New York Times, talk with Jason Del Rey about how both media giants are trying to stay innovative. For example: Is partnering with Facebook Instant Articles or Snapchat Discover a viable path forward? And in what ways can both sites try to expand their brands and audiences?

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Vevo CEO Erik Huggers talks with Peter Kafka about how the company racks up 17 billion music video views per month, what makes it different from YouTube and whether Vevo is just a "pass-through" for the music industry. Huggers also discusses Vevo's plans to roll out a paid subscription option, perhaps as soon as this year.

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