In this episode of RecTalk, Nitin Sharma sits down with Tom Burkinshaw, the owner of Prominence Recruitment Marketing, to explore the evolution of recruitment marketing and his journey leading a global business in this dynamic space. Tom shares the story behind acquiring Prominence, what it takes to manage a successful recruitment marketing company worldwide, and how he has adapted to the challenges of running a remote team across multiple regions.
Together, they delve into the most pressing issues facing recruitment marketers today, from shifting trends in digital marketing and employer branding to the role AI and automation play in reshaping strategies. Tom gives a unique perspective on embedding as an outsourced provider, offering tips for agencies that want to integrate seamlessly with client teams and add value. He also discusses the pandemic’s long-term impact on the workplace and workforce expectations, with insights on how Prominence has adapted to these changes.
Tune in to gain actionable insights from a seasoned recruitment marketing leader on where the industry is heading and how to stay competitive in a tech-driven, post-COVID world.
Recruitment and talent acquisition professionals looking to enhance their marketing strategies
Business owners and leaders interested in global management insights
Marketing professionals curious about the future of AI and automation in recruitment marketing
Anyone intrigued by how the recruitment industry has evolved post-COVID
Connect with Tom Birkinshaw
https://www.linkedin.com/in/tomejb/
A special thanks to our episode sponsor, RecruiterWeb. Check them out for top-tier website solutions tailored to recruitment professionals!
Rectools Recommended: https://www.rectools.io/product/recruiterweb/
Connect with Nitin Sharma
https://www.linkedin.com/in/nitin-rectools/
Learn more about recruitment tools at RecTools.io
https://recruitmentlearninginsights.com/
Jeremy Snell & Hishem Azzouz (Rookie2Recruiter and Hector) are collaborating on a survey about the State of Performance Development in recruitment.
This will help the industry and those who contribute to be able to -
Benchmarking Against Industry Standards: The report will allow them to compare their own learning and development (L&D) practices with those of their peers, helping them identify areas where they excel or need improvement.
Identifying L&D Gaps: By participating, they can better understand potential gaps in their current training and development strategies, allowing them to focus on areas that could enhance productivity and staff retention.
Informed Decision-Making: The insights from the report can guide strategic decisions on investment in L&D, ensuring that their business stays competitive and innovative.
Staying Ahead of Trends: The report will highlight emerging trends in the industry, enabling them to stay ahead of competitors by adopting best practices and new methodologies.
Improving Employee Retention: Understanding how top-performing companies approach L&D can provide actionable ideas to enhance employee satisfaction and retention.
Boosting Recruitment Success: By optimising L&D, they can improve the performance of their recruitment consultants, leading to better client satisfaction and increased revenue.
Tailoring Training Programmes: The report may reveal popular and effective training programmes, allowing them to refine or introduce similar initiatives in their own business.
Prizes on offer through a prize draw of those who complete the survey –
£500 flight voucher sponsored by the TEAM network
Year’s membership of Rookie2Recruiter
Year’s membership of Hector
#RecruitmentMarketing #AIinRecruitment #RecruitmentTools #EmployerBranding #TalentAcquisition #Podcast #FutureOfWork #RecruitmentAgency #RecTalkPodcast