My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling "gun shows" would come through town and he'd come with them to sell ammunition. 

I'd tag along...

Working at these events was one of my first jobs. I got to know a lot of the dealers and see how they ran their businesses. On this episode of RED Podcast, I talk about the experience and what you, as an influencer, can learn from this $32,000,000,000 industry...

• Inside the $32,000,000,000 business known as guns
• Grandpa's "lowrider" car
• Rednecks with money
• "Buy Low and Sell High" - what this really looks like
• How to DOUBLE the money you make as a speaker
• What drug dealers know about getting maximum price for their products
• Why companies in Boise, ID (a cheap place to live) will pay you more money than NYC (a very expensive city)
• 400% more money for driving one mile down the road
• Are you wasting time with "Facebook Ads" and other tools to find new customers?
• An easy way to segment your mailing list and send personalized, bulk email
• How to be "the guy" - this is so simple you can start doing it today

• Hillbilly Elegy (Get the audio book free with Audible trial.)
• GMass – Send Bulk Email Via Gmail
• Convert Kit

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

• RED Podcast – Android App
• RED Podcast – iPhone App

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
http://traffic.libsyn.com/red/red219.mp3

My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling “gun shows” would come through town and he'd come with them to sell ammunition. I'd tag along… Working at these events was one of my first jobs. I got to know a lot of the dealers and see how […]

The post RED 219: Gun Shows – What Rednecks Know About Business appeared first on RED - The Marketing Podcast For Experts.

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader.

If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on this episode of RED Podcast...

• Marketing lessons from the biggest mouth in rock and roll
• The most annoying thing about public speakers -- never do this! NEVER!
• What comics (and hookers) know about connecting with people...
• A mistake speakers, comics, and other performers make when trying to connect with an audience
• Cults (and good speakers) use this technique to build loyalty (and people love them for it)
• Why retail clerks are assholes
• The real estate agent who insulted my wife -- was this a sales technique?

• School Of Laughs
• Daymond John's Launch Academy
• Paul Stanley Stage Banter Compilation

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on […]

The post RED 218: How To Influence People Like A Rock Star – Lessons For Speakers, Podcasters, and Writers appeared first on RED - The Marketing Podcast For Experts.

Tim Ferriss has a new book, Tools Of Titans.

Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, "Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?"

Just kidding.

This episode is simply a review of his new book.

• Why I don't "connect" with the message of Tim Ferriss (in general)
• What Tim Ferriss has in common with a top hair metal musician
• How Tim Ferriss wrote a 704-page book
• The reason Tools Of Titans makes it easy for you in implement change in your life\
• Can you really shortcut mastery?
• Is Tools Of Titans worth buying?

• Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
http://traffic.libsyn.com/red/red216.mp3

Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, “Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?” Just kidding. This episode […]

The post RED 217: Tim Ferriss – Tools Of Titans appeared first on RED - The Marketing Podcast For Experts.

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work.

One of the biggest lies of marketing is the myth of "Be Everywhere."

You'll see this on blogs and hear is on podcasts. It's spoken of at seminars...

And it doesn't work...

• A marketing lesson from "Sex Pistols with a banjo"
• Standing out in a crowded marketplace
• Southern Baptists, sex, and rock n' roll
• What "Be Everywhere" actually looks like (and what it gets you)
• Need a big, general audience? Here's what to do...
• The big mistake amateur book authors make when releasing a new book -- this happened to me just this week!
• How to market like a Seventh-day Adventist
• The trick to "Be Everywhere" without actually being everywhere
• Secrets of making real connections with potential customers
• Shark Tank -- think about this next time you watch it...
• How much is a "Facebook Friend" worth?

• The Great Controversy

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of “Be Everywhere.” You'll see this on blogs and hear is on podcasts. It's spoken of at seminars… And […]

The post RED 216: The Truth About “Be Everywhere” Marketing appeared first on RED - The Marketing Podcast For Experts.

If you work with a non-profit or community organization that has a podcast and is looking to make it better, get more listeners, and have more impact, let's talk.

This episode has more info, so please listen before contacting me. 

If you're not involved with a non-profit or community organization, go here for episodes that will help you make more money with your business.

• Sidewalk chalk messages raise Muslims' post-election spirits
• The form you're looking for...

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

As I predicted in Episode 215, half of the United States woke up today wondering, "How the hell did this happen?"

If you're wondering how Donald Trump won the Presidential election, here's your answer... And more importantly, I'm going to show you how you can use the same marketing techniques he used to further your business...

• Dinner with a Democrat -- what he said to me the night before the election
• The easiest thing to sell people -- Hitler did this (and so do most successful US politicians)
• How the marketing we do is actually hurting people
• An ethical way to "manipulate" potential clients
• Meeting people online? You need to know this...
• 10 out of 10 dentists see this problem every day -- how does it affect your business?
• Selling books on Amazon? Better factor this into your marketing...
• 3 things Donald Trump does that you should start doing today (if you want "celebrity status" that is)
• Why Donald Trump gets away with things (and how you can too, but please do this ethically...)
• Is Donald Trump the new Jesus Christ?
• How to establish authority in the next meeting you attend
• Advice to help you build authority with the people you meet at conferences
• When HUGE falls apart (and rape allegations don't matter)
• The "Make Money Online" guy and what killed his business
• A marketing secret from a legendary Canadian rock band
• Why small is the new big

• ProCoach Podcast - The Marketing Podcast For Coaches

This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month.

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.