This episode is about two things...
If you have both, you will have success.
But how? My guest, Robbie Kellman Baxter, is here to show you.
If you want a better relationship with your audience (and more revenue), listen up...
What You'll Learn:
Why you want your business to be like a "salty snack"The best part about Netflix's business model (and something you can easily add to your business)What happens when you keep a Netflix DVD 15 monthsHow credit card companies really make moneyThe real "product" being sold at Blockbuster Video (and how Netflix repurposed it)Why people go to Netflix (instead of RedBox) and how you can use this same strategy in your businessThe 2 things Netflix does which let it dominate the video rental industryTired of people haggling on price? How to handle it...The key to business success -- I've heard Pat Flynn (and several other people) say thisThinking about getting a tattoo? LASIK surgery? Think about this first...Make a list like this and you'll soon have people knocking down your door to give you moneyThe first thing Robbie does when she takes on a new client to point him in the right directionWant to set up recurring revenue for your business? Here's where to start...A music industry trick that makes musicians 1800% more money (and can do the same for you)7 things you can sell via recurring revenueA simple question to ask your customers before you set up a recurring revenue programOne you find somebody to sell to, doing this one thing is a must if you want to be successful with a recurring revenue programWhat some people who try to do a membership site (or any recurring program) miss -- this will destroy your businessHow to know when you (and your business) are doing wellThe secret to getting current customers to train your new customersSomething you can learn from Jesus (even if you're not Christian)SPORTS!! I can't stand them, but this aspect of how they're marketed is important enough to where even I pay attention to itAre you married? You've experienced this...What adopted kids know about culture that non-adopted kids take for grantedA sneaky trick (you've probably seen it done at Thanksgiving) that you can use to look like you're a great leaderThe "credit circle" and why it's important to your businessCrossFit -- Why some people think it's a cult...How to find "superusers" who will spread your message for youKnow any Vegans? A good reason to observe one...What people want (before they buy anything from you)How Salesforce shows VIP customers they careYou have a podcast? Who cares?!Harnessing the power (and money) of your best customersWhat you can learn about increasing customer loyalty from network marketing companiesThe definition of "community"A feeling of status -- how to give it to customersThe true value of writing a bookA pitch for every authorPeople aren't looking to hire a consultant, but they will hire one of theseWhy podcasting is still the "wild west"Fake authors vs. real authorsLooking to build a bigger audience? Listen up.The only thing that matters to customers in the endHow to build a successful business on your own, without any staffLinks To Things We Talk About:
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenuePeninsula StrategiesIt's Recurring (And It's FREE)
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