Everybody thinks they're dreaming big. Few do. Can you really make your life better simply by thinking about it? Sort of… This episode of RED Podcast looks at the classic book by David Schwartz, The Magic of Thinking Big and discusses our favorite lessons from it. We talk about how we've put the information in […]

The post RED 021: How To Think Big appeared first on RED - The Marketing Podcast For Experts.

This episode goes deeper with the content we discussed in Episode #19 about What Your Customers Are REALLY Buying, focusing on the single quality upon which everything is built — confidence. Confidence can be a huge asset to you in terms of getting more clients, getting high-level clients, and charging the maximum amount for your products and services. […]

The post RED 020: How to Develop Confidence in Business appeared first on RED - The Marketing Podcast For Experts.

Everybody is selling something. But what is your customer really buying? Don't kid yourself. Nobody really cares about a “six-month coaching plan” or “book.” And nobody cares about RED Podcast. People want what coaching, books, and podcasts can do for them. It's that way with everything and why some people make a ton of money […]

The post RED 019: What Your Customers Are REALLY Buying appeared first on RED - The Marketing Podcast For Experts.

More and more business is being done online, but even if you run a business that is 100% online, you'll still benefit by in-person meetings. What can you do to connect with busy people? How do you get their attention? And once you have a meeting scheduled, what can you do to make sure things […]

The post RED 018: How To Get A Meeting appeared first on RED - The Marketing Podcast For Experts.

Steven wants to quit his job, but hasn't talked to his wife about it. On this episode we talk about how to approach critical business conversations with a spouse (or other family members). If you're thinking about quitting your job to pursue a life of self-employment, this is an episode you won't want to miss. Have a […]

The post RED 017: Getting Your Wife (Or Husband) On Board appeared first on RED - The Marketing Podcast For Experts.

Anna wants a website on the cheap. We give her a few options to make that happen. If you're not sure your idea of a good one, how much time and money should you invest creating a website for it? Should you start with a free site without its own domain name and move up […]

The post RED 016: How To Build A Cheap Website (Under $100) appeared first on RED - The Marketing Podcast For Experts.

Have you seen the Walter Mitty movie? You don't want to be that guy… Well, maybe the guy Walter Mitty became after he started going balls out with his life, but not the “small” Walter Mitty who let everybody else boss him around. Nobody wants to be bossed around. If you're ready to stop making […]

The post RED 015: Excuses and How to Deal With Them appeared first on RED - The Marketing Podcast For Experts.

This episode celebrated a milestone for RED Podcast — our first listener question. Well, not the first, but it's the first one we're answering on the podcast… The topic is product creation. Specifically, it's about whether it's better to expand what you're doing into multiple markets or go really deep in a single market. Have […]

The post RED 014: Quality or Quantity? Can You Have Both? appeared first on RED - The Marketing Podcast For Experts.

Burnout will kill your business faster than any competitor, financial crisis, or market trend. What do you do when it happens to you? How can you prevent it from happening in the first place? That's what we talk about on this episode of RED Podcast… In This Episode: How David got into the radio business […]

The post RED 013: How To Deal With Burnout appeared first on RED - The Marketing Podcast For Experts.

Laurel is in the middle of writing her first book. I've done seven. Writing a book is a bitch. If you want to do it right, it takes both time and effort. But while the process may not necessarily be easy, it's possible to have ease. How? That's what we talk about on this episode… In This Episode: […]

The post RED 012: How To Write A Kick Ass Book appeared first on RED - The Marketing Podcast For Experts.