REDACTED:

Today (REDACTED) is joined by Annaka Hoelk, Canadian industrial designer, entrepreneur, and design educator who has built a following by making design more accessible to everyday audiences. 

We discuss her path into industrial design, her West Coast Modern family influence, and lessons from studying at Central Saint Martins. Annika shares how she launched her studio and early products and the realities of slow growth, marketing, shipping costs, plus social media strategy, frustrations with design-week and why only 10% of what you do is actually design.

Hosted by Fraser Greenfield and Louis Mills with guest Annaka Hoelk

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https://www.vancouverheritagefoundation.org/house-styles/west-coast-modern/

https://westernliving.ca/doty/industrial-design/industrial-designer-of-the-year-2025-annaka-hoelk/

https://annakahoelk.com/products/nook-vase-frost?variant=42277502025841

https://en.wikipedia.org/wiki/Payne%27s_grey

https://bocci.com/shop/lighting/

https://ecuad.ca/

https://a-n-d.com/

https://koustudios.com/events/objobj-exhibition

https://inform.ca/

https://www.alcova.xyz/exhibitions/milano-2026

https://rarify.co/

https://www.dezeen.com/2026/04/21/collectible-design-milan-design-week-salone-raritas-debika-ray-opinion/

https://www.gustafwestman.com/

https://lenyclo.com

https://annakahoelk.com/

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This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

In this episode, the (REDACTED) team is joined by Blair Hasty, an Atlanta-based industrial design leader and Founder and Director of Crafted by. With his wealth of experience from his time at Verizon as well as delivering breakthrough solutions from concept for global brands, Blair has become a maven of the industrial design field, fostering growth in the community both online and in person.

Listen in as Blair discusses the common worries shared by all designers, the importance of finding your identity, better networking through open and honest conversations, and the critical skills designers and entrepreneurs need to succeed.

Hosted by Oliver Alexander and Louis Mills with guest Blair Hasty

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Blair Hasty

Blair Hasty | LinkedIn

Crafted by | LinkedIn 

Crafted by.  

Industrial Designers International | LinkedIn 

More info about Oliver’s studio: Vulpes Works

Follow Vulpes Works on Instagram | @vulpesworks 

More info about Louis’s studio: Frisson Design

Follow Frisson Design on Instagram | @_frissiondesign  

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This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

In this episode, the (REDACTED) team is joined by Andreas Kurbos, the founder and CEO of studiokurbos, an independent design studio working across automotive, textiles, product, and digital systems. We explore how Andreas got started in car design, how a multinational studio actually works (under the bonnet), why interiors are the new wild west of car design and much, much more...

Hosted by Fraser Greenfield and Louis Mills with guest Andreas Kurbos.

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Studio Kurbos

Follow Andreas on Instagram | @andreaskurbos 

Follow studiokurbos on Instagram | @studiokurbos 

studiokurbos® | LinkedIn

Andrea Kurbos | LinkedIn  

Andreas Kurbos - CEO at studiokurbos® | The Org

studiokurbos | Behance

​Ferrari Luce - Ferrari.com 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by the one and only, Max Fraser.

Based in London and with a portfolio of work that spans books, magazines, digital, speeches, exhibitions and events, Max is the editorial director of Dezeen, the world's leading magazine on all things architecture, technology, interiors and design.

Listen in as Max discusses his journey from trying to launch his first book, his shift to the fast-paced world of journalism and media work, where designers will encounter bumps in the road, how to effectively pitch yourself to the media, why paying attention to it is important and most imperatively, how to engage with it as designers.

Hosted by Oliver Alexander and Fraser Greenfield with guest Max Fraser

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This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted

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Max Fraser 

Follow Max on Instagram | @maxfraserdesign 

Max Fraser - Dezeen | LinkedIn

Dezeen

Follow Dezeen on Instagram | @dezeen

Dezeen | LinkedIn

Design UK | Google Books  

Everything that's going wrong with design | Dezeen 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Andy Fallshaw and James Jeffrey, the Co-founder and Head of Product, respectively, from Australian accessories brand Bellroy.

Founded in 2009 and a certified B Corp, Andy and JJ discuss Bellroy’s focus on redefining everyday carry products, emphasising practical yet aesthetically pleasing designs that ensure durability for long-lasting use, and using sustainable materials helps Bellroy spiral towards the bullseye of the best wallets, bags and phone cases on the market.

Hosted by Oliver Alexander and Fraser Greenfield with guests Andy Fallshaw and James Jeffrey

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This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted

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Bellroy

Bellroy | LinkedIn

Follow Bellroy on Instagram | @bellroy

Andy Fallshaw - Bellroy Co-Founder | LinkedIn

Follow Andy on Instagram | @andyfallshaw  

Follow JJ on Instagram | @jamesjeffreyid

James Jeffrey - Head of Product Design | LinkedIn

Carryology

Follow Carryology on Instagram | @carryology

System 1 and System 2 Thinking | The Decision Lab 

Cradle to Cradle by Michael Braungart | Penguin Books Australia

The Venture Collection | Bellroy 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

In this episode, the (REDACTED) team are joined by Peter Yee, one of the most influential designers of eyewear in living memory.  From grad to Vice President of Design at Oakley and one of the key figures behind the brand’s global cultural impact.

As Oakley’s first formally trained industrial designer, Yee spent over two decades shaping the company’s identity—designing legendary eyewear like the Eye Jacket and creating the globally recognised Oakley “O” logo. With more than 100 patents and a career dedicated to pushing the boundaries of performance design, Peter shares insights on creativity, innovation, and what it really takes to turn bold ideas into products that define an era.

Hosted by Fraser Greenfield with guest Peter Yee
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Peter Yee - PYD | LinkedIn

Oakley Romeo 

Follow Peter on Instagram | @peteryeedesign 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

This episode is sponsored by the Better Future Awards! To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568
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In this episode, the (REDACTED) team is joined by the talented automotive designer, Roman Zenin.

Hailing from St Petersburg and now living and working in London, Roman shares his journey from a car-obsessed child to working with highly renowned brands such as Jaguar, Land Rover and Arrival. 

Listen as Roman discusses the differences in aesthetics between classic and modern car designs, the impact of electric vehicles, the transition from working at traditional OEMs to innovative start-ups, plus the creative process behind creating iconic vehicles. 

Hosted by Lucy Bishop and Louis Mills with guest Roman Zenin.
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Roman Zenin - Sr. Exterior Designer at Tata Motors | LinkedIn

Follow Roman on Instagram | @zeninrom

Tata Motors Design Centre

Lada - Wikipedia

Citroën C4 Cactus - Wikipedia

Why Jaguar is taking such a big risk with its rebrand and pink concept car

JAGUAR UNVEILS TYPE 00. UNMISTAKABLE. UNEXPECTED. DRAMATIC. | Jaguar 2024 Media Newsroom

Jaguar | Type 00 | Command Attention 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

In this episode, the (REDACTED) team are joined by San Francisco-based industrial designer, space architect, futurist and explorer, Phnam Bagley.

We sat down with Phnam to discuss her pivot from traditional design to futurism, her insights on the role of design in technology and space exploration, the challenges encountered while designing the Human Headphones, and how her global travels, cultural exposure, and advocacy for human-centred design have shaped her design philosophy.

Hosted by Oliver Alexander and Fraser Greenfield with guest Phnam Bagley.

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The Better Future Awards sponsor this episode. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568
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Phnam Bagley - Partner at Nonfiction. TED Speaker, Space Architect, Industrial Designer, Futurist, Explorer 🚀 | LinkedIn

Nonfiction Design

Follow Nonfiction on Instagram | @nonfiction.design

Follow Phnam on Instagram | @phnambagley

Subscribe to Nonfiction's YouTube Channel

Strate, School of Design in Paris, Lyon and Bangalore

Human - award-winning audio wearable innovation. : Nonfiction

Eternal Luxe Co.

Follow Eternal Luxe on Instagram | @eternalluxe

OSMED 

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Ryan Tate, former Head of Design at the groundbreaking automotive firm Arrival.

Despite the challenges faced by Arrival, Ryan covers how thoughtful design can influence the success of a business and contribute to the future of sustainable automotive solutions.

Hosted by Oliver Alexander and Louis Mills with guest Ryan Tate

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Ryan Tate - Design Leader | Arrival | Eight Inc. - LinkedIn

Mathmos

Arrival.com | Internet Archive

Eight Inc.

RIGHT HERE, RIGHT NOW – ARRIVAL BUS - Australasian Bus and Coach 

Take the Bus | The Arrival Bus hits the road | YouTube

More than just an Electric Bus | Design Research | Arrival Bus | YouTube

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Casper Asmussen, Co-founder and Chief Creative Officer of ABOVE, a Scandinavian innovation agency known for seamlessly blending strategy, design, and technology since 2017.

We sat down with Casper to find out how he went from a graffiti artist to a leading figure in industrial design. The development and evolution of Above, and insights into their design processes and principles. And how Casper's recipe for a great team makes for great design. 

Hosted by Fraser Greenfield and Louis Mills with guest Casper Asmussen.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––This episode is sponsored by the Better Future Awards. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568

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Above Agency

Casper Asmussen – Above.se | LinkedIn 

Follow Above on Instagram | @above.se

Nokia N9 - Wikipedia

Howl Design Studio | LinkedIn

Aether Things | LinkedIn 

Eidra

Fairphone

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To follow the show, get in contact with us via email & more head to:

https://linktr.ee/redactedpod