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In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

00:00 - 05:19 Introducing Sade Balogun 
05:27 -09:28 Marketing Experiences From Past Jobs 
09:35 - 14:04 Day to Day at Peloton 
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study 
22:38 - 24:27 @GlowMD 
24:35 - 30:41 Self Care & Self Worth 
30:49 - 31:18 Vacation- First Day Back 
31:30 - 37:45 Advice on Managing a Team 
37:51 - 46:34 Peloton Relaunch