Welcome back to The Business of Aquaculture, where we explore the intersection of purpose, profitability, and planet. In this powerful episode, I’m joined by visionary entrepreneur Mark Soetman, a leading force in food innovation and sustainability.

As the founder of Crustalicious, Mark transforms bycatch into premium crab meat while advancing cutting-edge solutions like Radio Magnetic Freezing and seaweed biorefining. But Crustalicious is more than a business—it’s a mission to reshape the future of our food systems.

In this episode we explore:

• The turning point that made Crustalicious a scalable business.
• Why this brand stands out in a crowded startup ecosystem.
• How sustainability and storytelling create long-term value.

If you're a purpose-driven leader, data-minded entrepreneur, or innovator in the blue economy, this conversation is your blueprint for aligning vision with action.

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