Dan Gingiss is a customer experience expert, who believes that a remarkable customer experience can be your best marketing.

Gingiss argues that in car washing the wash itself isn't that different from location to location. "People want to drive away with a clean car that isn't scratched". That makes the product difficult to compete on, so the area where one needs to stand out is in the customer experience.

Gingiss joined us to discuss how we can show our employees what good customer experience looks like, allow them to bring their personalities to work, handle customer reviews, and build a subscription service so good that people won't even look at the price.

Dan Gingiss was a keynote speaker at the Car Wash Show™ 2023 in Las Vegas.