In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space. 

Key Takeaways: 

1. AI in Social Chat Commerce: AI is transforming how eCommerce brands engage with customers by integrating with social platforms like Instagram and Facebook Messenger. Through AI-driven conversations, brands can provide personalised shopping experiences, helping users make faster and better purchasing decisions.
2. Influencer Marketing's Growing Impact: Influencer marketing is set to double in importance by 2025 for eCommerce brands. Fara highlights how leveraging influencers can build trust and drive sales, making it an essential strategy for modern online businesses.
3. The Power of Personalised Customer Experiences: The shift toward more personalised, AI-driven experiences is reducing the overwhelming choices customers face. By narrowing down product options through a tailored interaction, AI helps brands increase conversion rates and foster better customer relationships.

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