A wise woman once said: “Judaism is terrible at marketing.” It seems like we are doing a terrible job at influencing others to adopt Torah. It is not only Gentiles that we are not a great job of attracting – and perhaps that is by design –  it is also our fellow Jews, our brethren, that we are often not reaching. Is there any way to persuade our Jewish brothers and sisters to reexamine Torah on a deep and fundamental level? What is the most persuasive arguments for the power of Torah? Guided by a powerful teaching in the Talmud regarding Onkelus the convert, we discover the answer in the first verses of our parsha.

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This podcast is dedicated in loving memory of Robert Joseph Weinburger, the father in law of a dear friend of mine and of TORCH. May his Soul be elevated in Heaven.

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