IS as a field has the same problem that IT departments have in organizations - we think those other people should come to us with their questions about digitalization and benefit from our decades of wisdom! But we argue that this is not going to happen. It is our job (as it is the IT manager's job) to make the case for how we can help. OK, so that's a portion of what we talk about today. We actually meander a bit. We jump across a whole lot of topics, from IS' status as a reference discipline, the quarrels of IT departments with other business divisions, what our favorite conferences are, how to engage with conversations occurring in other fields, and what is so special about Taylor Swift. So it's all over the place. But the good news is we laugh a lot and future episodes will be more focused again, we promise. As usual, the references to readings we mention are listed on http://www.janrecker.com/this-is-research-podcast/.