Refine Podcast for Creatives with Jennie Tewell

This is an episode of my raw and honest opinion on whether or not you should do paid advertising as a photographer.

Should you advertise with The Knot, Wedding Wire? Should you use Facebook Ads, Instagram Ads, or Google Ads?

Listen to this episode as I break down the pros and cons of each ad source, and whether or not I think you should invest your money with paid advertising.

Join me in my conversation with Avery Forrest as we talk about balance and aligning our priorities.

00:00:32.170 --> Introduction

00:03:24.600 --> What enables you to accomplish all the things?

00:05:00.470 --> Prioritizing the different hats that you wear

00:06:13.420 --> Allowing enough time to accomplish the things that are most important to you

00:10:17.710 --> Keeping things in sync during busy season

00:14:20.980 --> Is it possible to be balanced in all areas of life?

00:18:04.830 --> Your yes and no list

Follow Avery on Instagram here,

https://www.instagram.com/averyforrest_/?hl=en

Find out more about Clarity to Courage here

https://claritytocourage.com/

Start With Me Podcast (Avery Forrest)

https://startwithme.libsyn.com/website

Today's episode is going to be all on the different software and different applications that I am using to operate my business every single day.

I have found some favorite softwares that I use, and I would love to share them with each of you to make your life a little bit easier.

1. Client management system - Dubsado
2. Editing software - Lightroom
3. Culling - Photo Mechanic
4. Gallery Hosting - PicTime
5. Website Builder - ShowIt
6. Website Templates - Davey and Krista
7. Blog Layout - Narrative Publish and Blog Stomp
8. Instagram Planning - Planoly
9. Planner - Full Focus Planner
10. Design - Canva
11. Backup Software - Backblaze
12. Hashtag Generator - Hashtag Expert

I'm so excited to share this episode on 10 steps to optimize your photography blog post for SEO and get page 1 search results with Google!

00:55 >> Intro to SEO. The benefit of it, and what it can do for your business.

07:37 >> 10 Steps to optimizing your blog post

07:43 >> Finding your keyword

09:08 >> What should I title my blog post?

11:59 >> Title your images

13:58 >> How to start your blog post copy of to best help your SEO ranking.

15:04 >> How many words do I need in my blog post?

16:09 >> One of my favorite SEO hacks

16:41 >> Links and how to use them

19:42 >> Write a description for your blog post using your keywords you have already chosen.

19:59 >> How to use Yoast for SEO to help you with your blog posts.

21:08 >> Get rid of your dates!

I hope this episode was a help to you! If you have any SEO questions, send them my way, or if you have anything you want me to specifically cover in an upcoming episode, I would love to hear from you!

Links I mentioned on this episode.

Ubersuggest

Keywords Everywhere

On this episode I talk with Stephanie Taale with Flourish Online Management about website functionality and branding. We talk about how to have a converting website, and a website that drives traffic to your business.

https://www.flourishonlinemanagement.com/

We also dig a little bit into branding yourself. How to keep things simple, and whether or not your should hire a professional.

01:21 >> About Stephanie

03:10 >> Is it essential for every business to have a website?

04:34 >> Can social media replace a website?

05:25 >> Website platform recommendations

07:36 >> Biggest things to focus to have a converting website

09:13 >> Key elements of a website

11:57 >> Optimizing our load time

12:54 >> Most important things to have on your navigation menu

17:34 >> What to have on your about page

19:01 >> Social proof

22:22 >> Is a blog necessary?

27:47 >> Driving traffic to your website

30:17 >> Foundations for a strong brand

45:49 >> Summary

Join me as I talk with Cristina Roman about all things procrastination. Why creatives struggle with procrastination, and what we can do to overcome it.

Check out Cristina's site for even more info on how you can manage your time wisely, set your priorities, and how to say no to the things that don't align with your overall goals.

01:06 >> About Cristina

03:07 >> Three types of procrastinators

10:13 >> Distractions people have when it comes to working for yourself

18:21 >> Changing your thought patterns about procrastination

21:29 >> Monday Hour-One Method

22:31 >> 5 action steps

26:49 >> Deep work

31:35 >> Productivity Power Zone

32:49 >> 4 things that increase productivity

39:25 >> Combatting the unexpected things in our schedule

LINKS

https://piquecoaching.co/

Today's episode talks all about styled shoots for photography. How to create a styled shoot, the benefits of them, and how to execute one successfully. 

I share about how to connect with wedding vendors, and how to approach them about doing a styled shoot with you. 

I talk about the costs involved with the shoot as well as how t you can use a styled shoot to get into a new market and help attract your ideal client. 

Connect with Jennie at the links below

http://jennietewell.com/

http://instagram.com/jentewell