In this episode I speak with marketing consultant Robin Cangie about the digital marketing mistakes to avoid. I also touch on how I'm processing and working through the events of the last week and a book that I'm reading that's been helping me cope with things in a more real (and less avoidant) way.
The book that I mention today is Sarah Wilson's latest book called "This one wild and precious life" and I highly recommend giving it a read.
The topics that Robin and I cover in our conversation today about digital marketing include:
- Common marketing myths in the B2B space
- What could be going wrong in your content marketing and thought leadership marketing strategy
- The importance of knowing your strengths and weaknesses
- Why you need to think about collaborating with other consultants
- How to leverage joint venture opportunities as a thought leader
- The role of thought leadership content
- The power of email marketing to build credibility and attract clients
- The barriers we experience when it comes to marketing ourselves effectively
- How to build an email marketing list
- How to engage with like-minded people on twitter
- The value of asking for help from your network
To connect with Robin Cangie you can follow her on twitter here @robinoula and find out more about her work here: https://robincangie.me/
Support this show on ko-fi here: https://ko-fi.com/laurenkress
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com