Refuel Your Fire

Want to learn the SEO hacks - the quick wins - that will help you rank higher in the space of days rather than in weeks or months? Well... today I'm speaking with Youtube legend and SEO expert Matthew Woodward about the little things you can do for a BIG impact when it comes to appearing on Google's first SERP (search engine result page)

Ready to drive drive more quality traffic to your website? This is an episode packed with actions and there's a bunch of resources to help you along every step of the journey:

Learn to increase site speed here:

https://www.matthewwoodward.co.uk/seo/on-page/increase-website-speed/

Action quick wins like ranking for featured snippets and Google's "People also ask" FAQs here:

https://www.matthewwoodward.co.uk/quick-win-seo/

More ways Matthew can help you with your SEO here:

https://www.matthewwoodward.co.uk/seo/

For help with link building head to:

https://linksthatrank.com/

See you on the first page of Google!

Please remember to support the show if you're a regular listener - it's what helps to make this show possible.

If you can afford it please consider paying me for the work I'm doing with a price of a cup of coffee over on ko-fi at: https://www.ko-fi.com/laurenkress

If you can't afford it right now, free ways you can support this show include giving the show a positive rating, review, sharing it with your professional network.

Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's monday motivation episode, I share 5 super simple ways to improve client service and keep your clients happy.

Head over to the free resource section on laurenkress.com to access the 3 templates I've created to help you take action today to help manage stakeholders, streamline communications, keep projects on track and increase the chances of repeat business from your best clients.

Access the free template on Lauren's Laboratory: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplace

Support this show on ko-fi at: https://ko-fi.com/laurenkress

Find me on twitter: https://twitter.com/laurenkress89

Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?

The shorter answer is yes...the long answer is this podcast episode ;)

We've all heard the analogy sales people use about the importance of building a relationship that goes something like this.

"You don't walk up to a stranger and ask them to sleep with you"

But today I want to take that analogy further and extend it to brand building.

I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.

We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!

Follow along with the screen shares on this podcast episode:

Visit my new home page here: https://www.laurenkress.com

And to nerd out on the Media In Focus White paper by Les Binet and Peter Field head to: https://www.effworks.co.uk/download-media-in-focus/

Thanks to our regular listeners who support the show on ko-fi - you can become a supporter show for the small fee of a price of coffee once a month here: https://www.ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

What data do you use to find and assess product to market fit so you can make informed make decisions to grow your brand and business?

Today on Grow Your Brand Show's Live with Leading Thinkers segment I'm speaking with Terry Nawrot, CEO of Insightpath, LLC about how their new customer feedback tool is helping businesses of every size find, assess and optimise product to market fit by tracking their customer and key stakeholder feedback.

They do this by making it easier to have more conversations more often - something I can totally get behind!

Find out more about Terry Nawrot on LinkedIn here: https://www.linkedin.com/in/terry-nawrot-02386a1/

Learn more about Insightpath here: https://www.insightpath.io/

Support the show on ko-fi: https://www.ko-fi.com/laurenkress

Tweet with me @laurenkress89 and join the conversation on LinkedIn #growyourbrand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Have you ever felt pressure to over service a new client when they seem to be showing even the slightest sign that they're second-guessing their decision to sign on with you?

Today I'm talking about how to overcome buyers remorse whilst setting clear boundaries with clients or customers who have signed up to your service, program or other offer.

When we're selling a premium service or product it's important we understand that no matter how much value we provide and how much our new client needs this value, the chances are that they will experience at least some level of regret for deciding to take the plunge to purchase.

It's important that in response to this we avoid the temptation to over service customers when we sense there is some level of regret (I had to learn this the hard way!)

The two content pieces I reference during this episode are available using the links below:

The Drama Triangle video & eBook: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplace

My interview with business strategist Keziah Robinson: https://www.laurenkress.com/who-do-you-want-to-do-business-with-keziah-robinson

Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Automated marketing funnels have been in the "inflated expectations" peak of the digital marketing hype cycle for sometime now, but with everyone doing it, is it still something to strive towards setting up?

Funnel builders themselves are starting to say that you can no longer "simply" rely on the automated marketing funnel... so today we're going to take a look at this in terms of the bigger picture of what works and what doesn't work with marketing and why.

Follow along with this episode by checking out the 2020 Digital Marketing Hype Cycle released by Gartner that I discuss during the show here: https://www.gartner.com/en/marketing/insights/articles/top-5-trends-drive-gartner-hype-cycle-digital-marketing-2020

Thank you for support the show on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Did you know courage is a skill you can build?

Just like a muscle it can be strengthened or weakened depending on the actions you take in your life.

In this week's Live with Leading Thinkers episode I'm speaking with Business Advisor, Podcaster, Author and Courage Mindset Coach Sana Turnock from Business Advisory South West and Peel to talk about how to be more courageous to make the changes we want for our life and business.

We also talk about coping with uncertainty and backing yourself to take your life and business to the next level.

Find out more about Sana Turnock on LinkedIn here: https://www.linkedin.com/in/sana-turnock-90a17133/

Access Sana's podcast, books and more via her website: https://courageunravelled.com

For those of you who can afford it, thank you for supporting my work and this show on ko-fi: https://ko-fi.com/laurenkress

Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Have you ever felt like you've gotten in your own way of making a sale?

Like there was a person in front of you ready to buy, but for whatever reason you hesitated in offering your help?

I certainly have!

When I'm afraid of rejection or I'm questioning my self-worth I have a hard time promising value to a prospect.

So in today's Monday Motivation episode on the Grow Your Brand show I'm talking about how to overcome self doubt in the sales process so you can get out of your own way and make the most of every opportunity that comes your way.

Grab a copy of the 5 questions you can ask yourself to break through feelings of self doubt in a sales conversation on my website here: https://www.laurenkress.com/how-to-overcome-self-doubt-in-your-sales-process

Thank you to those who can support the show on ko-fi: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Finding it hard to promise a result?

Got a new offer with no case studies?

Frustrated with the push to provide a cookie-cutter solution?

Today I'm chatting about the challenges many of us face when it comes to providing the promise or ‘guarantee’ that our clients want and some strategies you can use to overcome this.

You can grab a free copy of the book I mention in this episode "Game Changer" by Renee Hasseldine which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/ and using the coupon I mention at the start of the show.

Be quick! This offer is limited to the first 10 people to request a copy!

Help me make this show possible on ko-fi: https://ko-fi.com/laurenkress

Rate and review this show at: https://ratethispodcast.com/growyourbrand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If you sell a business service or a premium offer and you've been wondering how you can gain and retain more customers and ultimately, how to increase customer lifetime value, then I guarantee you will take away thousands of dollars worth of value from my interview today with marketing guru, Floris Blok

Floris is the Director and Founder of Relevate Consulting and Co-Host of The Front Line Podcast and in this episode we discuss questions like:

"Who do I need to target within a business to get my next sale?"
"Why isn't my Facebook & LinkedIn advertising working?"
"Will my marketing efforts actually do anything to drive my conversion numbers up?"
"How can I increase my return on investment from brand building activities?"

Floris also covers:

- How to get back to basics to ensure your marketing strategy is on the right track
- The problems with Facebook Advertising
- Really understanding the customer journey
- The key moments to leverage to drive conversion
- The free opportunities to promote your brand that your competitors probably aren't thinking about...and much more!

Connect with Floris on LinkedIn and learn more about his work and his podcast here: https://www.linkedin.com/in/florisblok/

Find out more about Relevate here: https://relevate.com.au/

Support the show on ko-fi at: https://ko-fi.com/laurenkress

Find out more about me and my work at https://www.laurenkress.com

Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn (Just search for Lauren Kress, The Business Scientist)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com