To kick off the first episode for my new Monday segment Monday Mindset we're talking about decision making in business to help you figure out your next best step. In this episode I'll take you through:

1) The decision making challenges business owners and entrepreneurs face
2) The different styles of decision making
3) Four decision making models you can use to accomplish more in your business
4) Goal setting and how to set SMART goals in your business

The links I refer to in this podcast episode are:

1) The Neuroscience of Intuition with Brian Fretwell: https://www.laurenkress.com/the-neuroscience-of-intuition-and-how-to-connect-to-your-spark-with-brian-fretwell

2) Ep. 1 of Season 4: How to be consistent and win more clients: https://www.laurenkress.com/how-to-be-consistent-for-sales-and-marketing-success

3) My Youtube video on 16 Personalities and how to interpret your results: https://youtu.be/aIazRPSeQ7M

4) For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If you've been wondering how podcasts make money, how much money podcasting makes, how many listeners you need to make money and how much podcast sponsors will pay then have a listen to today's episode where I break down podcast monetization options, talk about best practices for getting sponsors and share a little bit more about what I'm finding works best on the medium that allows us to create the most intimate relationship with our audience.

If you'd like more tips about how to start a podcast I highly recommend having a listen to my episode with Darren Moffat from season 3 here: https://www.laurenkress.com/how-to-grow-your-podcast-audience-with-darren-moffatt-and-lauren-kress

If you're in Australia I also highly recommend checking out The Australian Podcasters Collaborative group on Facebook - an absolutely amazing community and literally one of the few reasons I still spend time on the Facebook platform.

https://www.facebook.com/groups/australianpodcasterscollaborative

As I mentioned on this show, the model I preference for generating income from the work I do on this platform is via ko-fi. If you enjoyed this episode and would be happy to buy me a cup of coffee as a thank you, head over to ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

How do you build a lead magnet that attracts enough attention from a stranger in your market to start building a relationship that could turn them into your next best customer?

Find out in my interview today with Business Strategist, Startup Consultant & Founder of The Mad Ones with Mez Gallifuoco.

WARNING: This show contains loads of business nerd tangents because Mez is my super smart cousin who lives on the other side of the world and we get chatting like we're in my aunt's kitchen drinking tea!

Pre-register for Mez's mini-course on how to build your irresistible lead magnet here: https://path-to-product.mykajabi.com/build-your-irresistible-lead-magnet

And if you want to receive one of the 5 unique codes that will give you access to the mini-course for free, send me a private message on any one of my social platforms or send me an email: [email protected] - but be quick, strictly only 5 codes available!

Follow Mez on Instagram @millennialstrategist

If you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkress

Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In this Monday Motivation episode we're talking about how to increase customer retention and loyalty by understanding the different stages of the customer journey and the touchpoints you can leverage to grow your brand.

By understanding how to improve the customer experience at each and every stage of a client's journey with you will also increase customer advocacy by through positive client testimonials and word of mouth referrals.

To access my interview with Joey Coleman that I mention in this episode, head over to this episode of my 2019 podcast show The Oyster here: https://podcasts.apple.com/au/podcast/never-lose-customer-again-award-winning-speaker-author/id1336604163

Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Want to learn the hacks for how to get more youtube subscribers & video views fast?!

Here's what I've learnt since my last post a few months back on how I got my first 1,000 subscribers - this time I'm going to show you the hacks I'm using to accelerate my growth on the platform and how to analyse your Youtube traffic to understand what's working and what isn't.

Links mentioned in this show:

1) Come check out the dialogue we're having at the PSA's South Australia HUGs meeting this month we're I'll be in dialogue about the role of dialogue in growing our visibility: https://nsaoa.wildapricot.org/widget/event-4044393

2) Learn more about how Ubersuggest can help you grow your Youtube channel (and more!) with Neil Patel's free training series here: https://neilpatel.com/training/

3) Find out more about how you can work with me (for both B2B and B2C knowledge-led brands!) by reaching out to me on linkedIn here: https://www.linkedin.com/in/laurenkress89/

4) Support the show on ko-fi here: https://www.ko-fi.com/laurenkress

5) Visit my website to access my new free content audit tool to help you grow your brand: https://www.laurenkress.com

Ps. Please rate and review this show at: https://ratethispodcast.com/growyourbrand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Want to learn the SEO hacks - the quick wins - that will help you rank higher in the space of days rather than in weeks or months? Well... today I'm speaking with Youtube legend and SEO expert Matthew Woodward about the little things you can do for a BIG impact when it comes to appearing on Google's first SERP (search engine result page)

Ready to drive drive more quality traffic to your website? This is an episode packed with actions and there's a bunch of resources to help you along every step of the journey:

Learn to increase site speed here:

https://www.matthewwoodward.co.uk/seo/on-page/increase-website-speed/

Action quick wins like ranking for featured snippets and Google's "People also ask" FAQs here:

https://www.matthewwoodward.co.uk/quick-win-seo/

More ways Matthew can help you with your SEO here:

https://www.matthewwoodward.co.uk/seo/

For help with link building head to:

https://linksthatrank.com/

See you on the first page of Google!

Please remember to support the show if you're a regular listener - it's what helps to make this show possible.

If you can afford it please consider paying me for the work I'm doing with a price of a cup of coffee over on ko-fi at: https://www.ko-fi.com/laurenkress

If you can't afford it right now, free ways you can support this show include giving the show a positive rating, review, sharing it with your professional network.

Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's monday motivation episode, I share 5 super simple ways to improve client service and keep your clients happy.

Head over to the free resource section on laurenkress.com to access the 3 templates I've created to help you take action today to help manage stakeholders, streamline communications, keep projects on track and increase the chances of repeat business from your best clients.

Access the free template on Lauren's Laboratory: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplace

Support this show on ko-fi at: https://ko-fi.com/laurenkress

Find me on twitter: https://twitter.com/laurenkress89

Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?

The shorter answer is yes...the long answer is this podcast episode ;)

We've all heard the analogy sales people use about the importance of building a relationship that goes something like this.

"You don't walk up to a stranger and ask them to sleep with you"

But today I want to take that analogy further and extend it to brand building.

I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.

We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!

Follow along with the screen shares on this podcast episode:

Visit my new home page here: https://www.laurenkress.com

And to nerd out on the Media In Focus White paper by Les Binet and Peter Field head to: https://www.effworks.co.uk/download-media-in-focus/

Thanks to our regular listeners who support the show on ko-fi - you can become a supporter show for the small fee of a price of coffee once a month here: https://www.ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

What data do you use to find and assess product to market fit so you can make informed make decisions to grow your brand and business?

Today on Grow Your Brand Show's Live with Leading Thinkers segment I'm speaking with Terry Nawrot, CEO of Insightpath, LLC about how their new customer feedback tool is helping businesses of every size find, assess and optimise product to market fit by tracking their customer and key stakeholder feedback.

They do this by making it easier to have more conversations more often - something I can totally get behind!

Find out more about Terry Nawrot on LinkedIn here: https://www.linkedin.com/in/terry-nawrot-02386a1/

Learn more about Insightpath here: https://www.insightpath.io/

Support the show on ko-fi: https://www.ko-fi.com/laurenkress

Tweet with me @laurenkress89 and join the conversation on LinkedIn #growyourbrand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Have you ever felt pressure to over service a new client when they seem to be showing even the slightest sign that they're second-guessing their decision to sign on with you?

Today I'm talking about how to overcome buyers remorse whilst setting clear boundaries with clients or customers who have signed up to your service, program or other offer.

When we're selling a premium service or product it's important we understand that no matter how much value we provide and how much our new client needs this value, the chances are that they will experience at least some level of regret for deciding to take the plunge to purchase.

It's important that in response to this we avoid the temptation to over service customers when we sense there is some level of regret (I had to learn this the hard way!)

The two content pieces I reference during this episode are available using the links below:

The Drama Triangle video & eBook: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplace

My interview with business strategist Keziah Robinson: https://www.laurenkress.com/who-do-you-want-to-do-business-with-keziah-robinson

Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com