Refuel Your Fire

Learn more about what to look forward to this season on the Grow Your Brand podcast!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Do we need to rethink the way we do networking in 2020?

Today I'm chatting with Christine Smith, Founder of riplEFX about the power of networking the right way.

Christine Smith is the Obi Wan Kenobi of Networking and in our chat today we're talking about how to use linkedin to network and how to leverage your networks to better yourself personally and professionally and solve any problem in your world.

Connect with Christine on LinkedIn here: https://www.linkedin.com/in/christinesmith34/

And learn more about RiplEFX here: https://riplefx.us/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

How will brand storytelling help you make the world a better place?

This episode is for change makers, innovators and non profit leaders who want to understand how to translate brand values into real world impact.

Join Dylan Hall and Lauren Kress as they discuss leadership, nonprofit management and nonprofit marketing in today's live stream!

Find out. more about Dylan and his work on LinkedIn here: https://www.linkedin.com/in/dylanjosephhall/

If you found this show valuable, please remember to support the show on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

What's in a name - how much does your business name or a product name really matter?

In this episode on how to name your business Lauren Kress speaks with Louise Karch about the neuropsychology behind why your brand name is worth millions of dollars in revenue.

Louise Karch is the CEO of BRANDfluence and the Author of Word Glue, helping businesses get the attention they deserve so they can grow!

Louise has worked with entrepreneurs in 70 different countries alongside Seth Godin and has helped brands dramatically increase their revenue by helping them find the right name for their business.

To find out more about Louise head over to LinkedIn here: https://www.linkedin.com/in/louisekarch/

Order your copy of Word Glue here: https://www.wordglue.co/

Find out more about Lauren and her work at https://www.laurenkress.com and subscribe to the vodcast newsletter at http://growyourbrand.com.au

If you enjoy episodes like this, don't forget to hit the like button, subscribe if you're not already and hit the notification bell to keep up to date with all the latest episodes of the Grow Your Brand podcast.

You can also support the show and commission some cool projects by heading over to https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on LIVE WITH LEADING THINKERS Lauren Kress speaks with Nerd of Business podcast host Darren Moffatt to talk about...podcasting!

If you've been wondering whether podcasting is the right thing for you to grow your brand and business, tune in to today's live stream chat with Darren and Lauren as they discuss the lessons they've learnt from podcasting, why they believe it's important to stand out from the crowd, grow your personal brand and position yourself as a thought leader.

Lauren will also be asking Darren some of the most common questions her clients and network have asked me about podcasting to get his perspective.

Subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.au

Support this show on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Absolutely thrilling to chat with Kylee Stone, host of the podcast show The Uncharted Leader in this episode of Grow Your Brand! We talked leadership, storytelling, behavioural change, identity, imposter syndrome, neuroscience, vulnerability, resilience... and the opportunities that slowing down has provided over the past few months.

Kylee is CEO & Founder of The Performance Code a coaching consultancy specialising in leadership transformation, resilience and wellbeing.

In her podcast Kylee gets behind the scenes with a host of leaders - entrepreneurs, executives, athletes, academics, subject matter experts, business owners and emerging leaders - to talk about their journey as a leader, the highs and lows, their purpose and some of the most inspired lessons.

Kylee Stone is a descendant of Karendali, Kalali, and Waka Waka First Nation Peoples.

Find out more about Kylee and her work on LinkedIn here: https://www.linkedin.com/in/kyleejstone/

And learn more about The Performance code here: https://www.theperformancecode.co/

Subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.au

Support this show on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today Lauren is chatting with Ronan Walsh to learn about how SEO has changed over the past 10 years and what you need to do today to get to the top on Google's Search Engine Results.

Ronan is a SaaS Marketing Consultant, Founder of Digital Trawler and lectures on Digital Marketing, Website Design & Optimisation at the Limerick Institute of Technology.

In this podcast we discuss:

- How SEO has changed over the past decade
- The key seo strategies that work in 2020
- The difference between white hat SEO, black hat SEO and grey hat SEO
- Understanding the role of backlinks
- How to improve website authority and check your domain ranking
- SEO tools you can use to start improving your website performance

...and more!

Connect with Ronan on LinkedIn at: https://www.linkedin.com/in/ronanwals/

Find out more about Digital Trawler at https://www.digitaltrawler.com

If you enjoyed this episode, subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.au

Support this show on ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Lauren Kress answers questions about brand building, personal branding, growing your online visibility and content marketing on this SEEN & HEARD live stream!

A big thank you to everyone who submitted questions and joined the live stream - here's the questions and ideas Lauren discusses today:

1) What's your advice for a business owner going on break without the processes setup to maintain online visibility? - Ricardo Gutierrez
2) The story of colour coding my bookshelf
3) What is the importance of consistent branding for your brand? - Shamima Akter
4) What steps are essential to creating a personal brand? - Shamima Akter
5) For those not comfortable with live streams or video content - what then? - Karen Cleary

Access the eBook on the 6 conversations thought leadership need to record here: https://www.laurenkress.com/download-the-6-interviews-every-thought-leader-needs-to-record

Are you a regular listener? We'd love if you could support the show by rating it on Apple podcasts here: https://podcasts.apple.com/us/podcast/grow-your-brand/id1494237820

And help us to keep the show going with ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's live stream episode of Grow Your Brand I'm speaking with Kaleb Ufton, Founder of EKOH marketing about conversion rate optimisation (CRO) and how you can make the most out of the traffic you work so hard on generating for your website.

Find out more about Kaleb at: https://www.linkedin.com/in/kalebufton/

You can also learn more about Kaleb's company EKOH marketing here: https://www.ekohmarketing.com/

Are you a regular listener? We'd love if you could support the show by rating it on Apple podcasts here: https://podcasts.apple.com/us/podcast/grow-your-brand/id1494237820

And help us to keep the show going with ko-fi here: https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Subscribe to Grow Your Brand newsletter at http://growyourbrand.com.au In today's Monday Motivation episode of the Grow Your Brand vodcast, Lauren Kress is talking marketing metrics to help you figure out how to give your marketing performance a boost and achieve your business goals.

This episode features further discussion about the sales as a science system and how you can begin to use benchmarks and your own baseline data to determine what efforts you need to double down on to generate leads and sales and where you need improvement.

Lauren also discusses examples for where a marketing strategy may need to be discontinued or abandoned and how you can also begin to calculate the budgets required to drive higher revenue performance.

Ps. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.

It really helps to support Lauren with all the work that goes into putting this together!

Please also consider making this podcast possible by heading over to Lauren's ko-fi page at: https://ko-fi.com/laurenkress

Find out more about Lauren and the work she does at https://www.laurenkress.com

Key time codes:

0:00 Happy Monday!

1:41 How do you know whether a marketing strategy is almost working or not at all?

2:46 How you can support the Grow Your Brand vodcast

3:10 The role of industry benchmarks and baseline data in sales as a science system

4:20 Marketing funnel and benchmark conversions

4:50 Example of how to use marketing metrics

5:20 Marketing qualified leads

6:45 How to assess your marketing webinar conversion performance

7:50 Example of when to double down on a marketing activity

8:24 What to do if you can't get data to determine performance

10:40 The importance of setting up tracking

10:58 Access digital marketing checklist: https://www.laurenkress.com/digital-marketing-checklist-am-i-ready-to-start-advertising

11:08 When to stop a marketing activity and when to invest in a marketing activity

12:02 Action for this week: do the maths for your marketing

13:25 Understanding how reliable your data is based on sample size

15:58 Big thank you for all the LinkedIn love!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com