Refuel Your Fire

For today's live with leading thinkers episode I'm speaking with Jeff J Hunter host of Savage Marketer Podcast about how to build your personal brand.

Learn about the 4 steps you must take to become a recognised expert and influencer in your industry sector.

You can find out more about Jeff J Hunter at: https://jeffjhunter.com

If you'd like to share your thoughts about the show jump on twitter and tweet with me @laurenkress89 and join the conversation #growyourbrand

Ps. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.

It really helps to support me with all the work that goes into putting this together!

You can also help to support me, my work and this show by buying me a cup of coffee at https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

When it comes to building our personal brand, the stories we tell ourselves can be the difference between taking action and procrastination - between momentum and stagnation.

This week's Monday Motivation episode of the Grow Your Brand podcast is about tackling the imposter syndrome head on.

I share what has held me back from success in the past and a cool strategy from Brene Brown on how to examine the stories we tell ourselves that can hold us back from achieving what we want out of life.

If you'd like to share your thoughts about the show jump on twitter and tweet with me @laurenkress89 and join the conversation #growyourbrand

Ps. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.

It really helps to support me with all the work that goes into putting this together!

You can also help to support me, my work and this show by buying me a cup of coffee at https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

How do you create a month's worth of content in a single afternoon? Find out in Lauren Kress' 'Seen & Heard' Live stream!

Today Lauren talks about:

0:30 Recap from last 'Seen & Heard' episode on storytelling and the 5 elements of story (You can check out the video and podcast here: https://www.laurenkress.com/copywriti...)

0:39 Introduction for today's topic on content marketing strategy

1:07 The difference between brand storytelling and content marketing

1:35 The 3 core stories every business needs to be able to tell about their brand

3:01 The importance of infusing your content marketing strategy with your brand DNA

3:15 Shout out to marketing expert Catherine Zaharias for her awesome webinar last week - check it out on the Promax ANZ youtube channel here: https://youtu.be/LULPY0YEAzI

4:20 What are some of the big mistakes B2B brands are making when it comes to content marketing?

7:51 How to repurpose media and content for different channels

9:56 What's working for me on TikTok for B2B brand growth

11:18 Examples of content repurposing in the B2B space

12:15 How much content should you create for your B2B content marketing strategy

13:20 Best practices for different media and content distribution channels

19:00 Prioritising LinkedIn for B2B marketing and where to go for even more LinkedIn tips (head to: https://www.laurenkress.com/linkedin-...)

19:20 How to create a month's worth of content in a single afternoon

23:11 Content Marketing 101: Recap of the content marketing funnel and the role of different pieces of content throughout the buyer journey

25:21 Actions you can take now to start optimising your content marketing for brand growth this week

26:41 SEO audit tips to improve your content this week and start driving more traffic to your website

27:49 How to leverage existing content elsewhere on social media

28:40 Tips for B2B marketing on twitter

29:43 Benefits of uploading an article to your over just as a LinkedIn article

30:25 The importance of content silos on your website

32:07 Recap on your actions for this week If you enjoyed this video and would like to see more content like this, don't forget to hit the thumbs up button and subscribe!

Ps. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.

It really helps to support me with all the work that goes into putting this together!

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Are you sick of getting those direct messages on LinkedIn that try to sell to you in your first message?

Today I'm talking LinkedIn marketing mistakes and lead generation strategies that are going to work effectively to grow your business with Tamar Hela, Chief Operating Officer at Genius Encel.

Find out more about Tamar Hela over on LinkedIn here: https://www.linkedin.com/in/tamarhela/

And visit Genuis Encel's website here: https://geniusencel.agency/

Find out more about Tamar's LinkedIn webinars here: https://zoom.us/webinar/register/WN_4hjSixz4SZS7VHXDSxL37g

What did you think of today's show? Tweet with me @laurenkress89 and join the conversation: #growyourbrand

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In this special Grow Your Brand episode of Monday Motivation I share how to become a thought leader in your industry or niche in 6 steps.

We take a look at why thought leadership is essential for your personal and professional development and the cycle of success.

You'll learn how you can start to create the opportunities you are seeking for your business and life by building your personal brand.

I also share why developing thought leadership content is essential for B2B experts who want to be in a position where they can continuously grow their business and the 5 key ingredients to be a successful thought leader in a particular industry or niche.

To learn more about how you can tell a compelling story that will attract your ideal clients watch my video here: https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-cro

And you can learn more about best practices for B2B content marketing and how to craft your content here: https://www.laurenkress.com/b2b-content-marketing-lauren-kress-shares-best-practices-to-grow-your-brand

Access more content on how to grow your brand at: https://www.laurenkress.com/grow-your-brand

Time Codes:
02:36 Our topic for today: Understanding how thought leadership will propel your business forward and how to become a thought leader
03:18 Thought leadership definition: What is thought leadership?
04:04 Who this video is for - B2B founders, entrepreneurs, agency owners, business consultants and coaches
04:34 The opportunity a lot of smart people are missing out on becoming a thought leader
05:06 The barriers of entry for becoming a thought leader
06:32 The Dunning Kruger effect definition and impact on thought leadership content
07:16 What's stopping you from becoming a thought leader in your industry?
07:44 The consequences of not investing in your personal brand and thought leadership activities
08:16 How positioning you as a thought leader will move you into "the cycle of success"
08:20 Lauren Kress' cycle of success framework and the 5 stages within this cycle
12:19 The 6 steps to become a thought leader
15:22 The benefits of becoming a thought leader
17:36 The 5 different levels of thought leadership
17:57 Identifying what stage your at as a thought leader and what you need to do next
22:14 The key ingredients to growing your personal brand so you can become a thought leader
25:09 Why your personal brand is the most important thing for your business and career success
25:22 What many coaches neglect to tell you about growing your business

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

How do you tell an engaging story that will compel your ideal client to take action?

Our brains are wired for story - a story told right will draw an audience in, keep them watching (or listening!) and inspire them to take action.

In this episode I'll take you through the 5 key ingredients to structure your story for maximum impact.

Shout out to Tarek and Sarah from Public Speaking for Life for teaching me this one! It has made a HUGE difference for creating content that converts!

Find out more about public speaking for life at: https://publicspeakingforlife.com.au/

Join in the conversation on twitter and tweet with me @laurenkress89 with the hashtag #growyourbrand

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

G'day, g'day! I have a fantastic interview lined up for you today!

In this episode of the Grow Your Brand podcast I chat with Den Lennie, podcast host of "How to Scale a Video Business" and Founder of DenLennie.com

We talk about his entrepreneur life, how he made the shift from freelance to freedom and his top tips for freelance creatives who want to create a scaleable business so they can do the same!

Den and I chat about how creative freelancers and videographers can escape the "feast and famine" and the routine Den employs to grow his business and enjoy life.

To find out more about Den check out his website: https://www.denlennie.com/ and have a listen to his podcast How To Scale a Video Business here: https://www.denlennie.com/blog

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me and my work at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

For today's Monday Motivation episode of Grow Your Brand we're talking about what mental and physical availability involve and about marketing scientist Prof Byron Sharp and his 7 rules for brand growth.

We also do a quick recap on the 5 brand pillars we discussed back in earlier episodes and about what you can do this week to grow your brand.

Got a question, an idea or want to share what you thought about this episode? Tweet with me @laurenkress89

As I mention in the show - you can access the latest SEEN & HEARD live streams ahead of their release by heading to my youtube channel here: https://www.youtube.com/playlist?list=PLSIAeiq-Nd76WQlTHfKWDdygQz7SttxFR

If you want to check out my video on bullet journaling head to: https://youtu.be/psN3ogWm-Yo

Byron Sharp’s 7 rules for brand growth are:

1) Continuously reach all buyers of the category with physical distribution and marketing communications.

2) Ensure the brand is easy buy - think about your customers and how what you do or your product fits in with their life

3) Get noticed - be distinct and salient, grab attention and hook your target audience in

4) Refresh and build-linked memory structures - build on existing concepts and use language your audience will understand

5) Create distinctive communication assets - use consistent sensory cues that are distinctly yours and stands out to your target audience.

6) Be consistent yet fresh and interesting - make sure your content looks like it’s from your brand and keep pumping out relevant and diverse content

7) Stay competitive and don’t give people reasons not to buy - keep the brand easy to buy and avoid targeting a particular group, discounting or overpricing unnecessarily.

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Here it is - my experimental episode on science - what it is, how it works and why I believe scientific thinking has such an important role to play in our day-to-day life (and shouldn't be confined to the laboratory!)

Let me know if you'd like to hear more episodes like this by sending me a tweet @laurenkress89 or sending me a message on LinkedIn.

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Want to now how to get booked on podcast shows every week?

Looking to ramp up the number of podcast shows you're featured on?

In this Friday's SEEN & HEARD I'm talking about:

- Why it's valuable to get on other people's podcast shows in the first place
- The importance of building your personal brand via social media
- The trust by association cognitive bias
- What podcasters are looking for on your social media channels and website
- The BEST way to approach podcasters about becoming a guest and exactly what you need to put in your message
- How you can increase your chances of being asked back onto a podcast show
- How you can use your first podcast show appearance to get on more shows
- Podcast etiquette and what not to do
- Who I'm currently looking for to feature as guests on my show

If you think you're a good fit for my live stream and podcast show - send me a message on LinkedIn and lets chat.

Got a question or a comment about the show? Tweet with me @laurenkress89

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com