Refuel Your Fire

Today on Grow Your Brand I'm speaking with Peter Strohkorb, Sales Acceleration Specialist Advisor and Author of "Smarketing: Sell smarter not harder". We talk about lead generation for complex sales so you can get more sales, faster.

Peter really knows his stuff and this episode is jam-packed with B2B sales goodness!

We talk about the mistakes many B2B sales personnel are making which is often the consequence of poor sales processes - or a complete lack of a sales process.

Whether you're a sales guru or you're just starting out in B2B lead generation and relationship building - this podcast is a must listen!

Find out more about Peter Strohkorb here: https://peterstrohkorb.com/

Or connect with Peter on LinkedIn here: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/

Got a question or a comment about the show? Tweet with me @laurenkress89

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Happy Monday! It's time to get motivated for the week and today I'm sharing what's working for me on the LinkedIn platform in 2020 and why.

These episodes are action-focused with practical things you can do this week to Grow Your Brand with the latest on LinkedIn Marketing best practices.

Here's my re-enactment of the worst messages I've received on LinkedIn: https://youtu.be/_cWlj6asFzU

Check out my interview with Liam Redmond if you want to learn more about what works for LinkedIn Direct messaging and access his (awesome) eBook: https://www.laurenkress.com/outbound-sales-for-100-meetings-a-month-with-liam-redmond

The podcast where I talk about your stakeholders is available here: https://www.laurenkress.com/post/tell-your-story-so-people-care-about-it

If you want to understand more about how to develop a persona profile check out my youtube video: https://youtu.be/DQ0x8aPZpXk

Find out more about LinkedIn best practices by having a listen to my interview with Karen Tisdell here: https://www.laurenkress.com/post/linkedin-tips-to-grow-your-brand-with-karen-tisdell-linkedin-trainer

And you can learn my process for keeping track of content and download my free template that goes with this here: https://www.laurenkress.com/post/data-tracking-how-to-optimise-your-content-marketing-with-a-test-and-learn-approach-using-airtable

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Thinking about starting a podcast? Listen to this first!

I know a lot of people in my network are thinking about starting a podcast so in this episode I decided to do a pretty candid livestream on what I wish I knew before I started podcasting:

- Who wants to start a podcast
- The challenges with starting a podcast
- What most podcasters won't tell you
- The pros and cons of podcasting
- Alternative content marketing strategies SMEs and consultants should consider before hitting the record button
- What I wish I knew when I started my podcasting journey

If you'd prefer to watch this episode on video you can head over to my youtube channel and watch it here:

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's episode of Grow Your Brand I'm joined by the founders of Greater than X Nathan Kinch and Mathew Mytka to talk about what the new future of work might look like in relation to current events.

We also discuss the systems that can be put in place to enhance wellbeing some of the big questions that underly the way we work and why we work.

How do you think we can design a better future? Tweet with me @laurenkress89

You can find out more about platform called ‘colony’ that Mat referenced during our chat here: https://colony.io

Here's the article by Yuval Noah Harari, author of Sapiens, Homo Deus and 21 lessons for the 21st Century, that was recently published in the Financial Times and we discussed during our chat: https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75

Find out more about the awesome work Mat and Nate do at: https://www.greaterthanexperience.design/

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If you've been procrastinating about building your personal brand because you haven't got your style guide or professional photos developed then you need to listen to today's episode of grow your brand!

In this episode I share how you can use canva to quickly build your style guide and templates ready to create content for all sorts of mediums.

No more excuses, it's time to start sharing your message with the world!

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on my first SEEN & HEARD livestream we're talking about how youtube can help grow your brand and how to grow your youtube channel the smart way.

I also share all the things I wish I knew when I started my Youtube Channel - so you can grow your channel to 1,000 subscribers faster than I did!

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's episode I'm speaking with experiential marketing legend Jo Haynes from Blink Republic about how we can increase customer retention and customer loyalty by creating experiences our customers care about within the confines of ongoing lockdown restrictions.

Blink operates across Australia and the UK and is responsible for creating memorable moments for brands including Adidas, Toyota and Revlon.

Find out more about Blink Republic at https://www.blinkrepublic.com.au

You can also reach out to Jo Haynes on LinkedIn here: https://www.linkedin.com/in/johaynesblinkrepublic/

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Get pumped for this morning's episode of Grow Your Brand because I'm talking healthy habits for living a good life and performing at your best with Oliver Berquez, podcast host of Brain, Brawn and Business.

I learnt so much from this episode, and one of my favourite things about this episode is that it isn't about eating perfectly, or having an iron-strong will power. This is about setting realistic goals to build the habits that will allow you to make long lasting changes that you can incorporate into your daily life.

Find out more about Oliver Berquez on LinkedIn here: https://www.linkedin.com/in/oliverberquez-highperformancecoach/

Ps. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.

It really helps to support me with all the work that goes into putting this together each week.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me and the work I do at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on Grow Your Brand I'm speaking (and laughing!) with marketing expert and social media guru Jenn Donovan. Jenn is an incredible marketer - she has a Facebook community with over 250,000 members, a successful marketing business, a fantastic podcast and so much insight.

Jenn and I have a lot of fun with this interview whilst tackling some big questions about how to grow your business by understanding what brand and marketing is really all about.

Find out more about Jenn and her Mini Marketing Makeover via her LinkedIn profile here: https://www.linkedin.com/in/jenn-donovan/

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

What can we do right now to ease the financial stress on our families and businesses? And where to from here? What opportunities lie ahead?

In this episode of Grow Your Brand, I'm speaking with finance expert and business consultant Martin Vidakovic from Inovayt about the big questions on every business owners mind.

Find out more about Marty Vidakovic on LinkedIn here: https://www.linkedin.com/in/martyvids/

Learn more about Inovayt at: https://www.inovayt.com.au

Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

Find out more about me at https://www.laurenkress.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com