Refuel Your Fire

Today on the show we're talking about the creative process and how to use this to develop your style. We're going to talk about why your creative process is so important to develop your distinct and salient brand assets so that when people see a piece of content from you they immediately recognise that it is yours because of your unique you-ness.

Key discussion points:

• Recap of the 3 aspects of developing your style
• What is creativity
• What does it take to be creative?
• Why creativity and innovation are important for brand and business growth
• The 3 Cs to Developing your creative process

Today's questions:

Dexter Roona in London asks:

"How do you find the perfect name for your company that is both professional, catchy and easily branded?"

Mike Lynch asks:

"How do I position myself as an artist when doing business and using a business name instead of my own? Should I state that I am a studio and refer to myself as "we"? Should I be transparent and state that my business is me and me alone?"

(Remember, each Wednesday I run a post on LinkedIn for question submissions to get audience votes on their favourite question for each week's topic!)

A quote to share:

"Everything we know and everything we do comes from a combination of our genetic predisposition - nature, and the world out there - nurture. The creative process isn't about cutting ourselves off from the world, it is the very opposite, it is about standing on the shoulders of giants and bringing our unique combination of inherited traits and lived experiences to contribute to developing and evolving ideas." - Lauren Kress

Next Week's Episode:

Next week for part 3 of this Develop your style series we'll discuss how to create your style guide.

Links for resources and getting in touch:

Highly recommend checking out Austin Kleon and his bestselling books "Steal Like an Artist", "Show Your Work" and "Keep Going" here: https://austinkleon.com/

Lynda Barry has also done some amazing work in this space - find out more about her here: https://thenearsightedmonkey.tumblr.com/ my favourite book by Lynda Barry is "What it is".

This video on the creative process with Terence Kellemen is inspiring: https://youtu.be/oyPLp8l9gsE

James Taylor talks about the 5 steps of the Creative Process which will help you to further understand how to put some more structure around your activities: https://youtu.be/Zl0R1uJ62xo

The tool by Neil Patel I mentioned is called Uber Suggest - you can check it out here: https://neilpatel.com/

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

To access other episodes, show notes, resources and more head over to: www.laurenkress.com/grow-your-brand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.

This is something that there is so much bad advice out there about so to get the answers that I know so many are seeking I thought we'd do an episode to get to the bottom of what you need to do to grow your brand in order to make your online program launch a success!

Cat Morrissey is an absolute authority in this space.

After launching her first online program in 2015 helping Aussie property owners change their lives by creating profit on ordinary houses, her achievements have landed her on interviews with major television networks around the country.

In this episode she shares the 5 steps you need to take to launch your program - they are:

Step 1: Innovate

Cat shares how she used her knowledge from her current business and innovated property education by sharing her entire 35 day journey directly onto her Facebook business page. She showed her audience step-by-step exactly what she was doing, provided real estate valuations, filmed the open day and recorded the sale live for undeniable PROOF.

Step 2: Gain Credibility

Credibility does not come with age, maturity or 20 years in a profession, it comes from getting real-time results that are either monetary or in some other way life-changing. To become a credible expert, master your skills, get results and testimonials. Build trust. Do this by gently by continually creating content that speaks to your ideal audience. On average it takes 5-13 times in front of your target to earn their trust.

Step 3: Prove your authority

Create valuable pieces of content that people want to share. This isn't to feed your ego but to provide value that solves a problem. Here's what will happen when you share valuable content - you'll be asked to join podcasts (like this one) get media stories and all of a sudden you become the hunted - not the hunter.

Step 4: Educate

Show your audience you know what they need and educate them - to crack your first 6-figure's (or even your next 6 figures!) you know you must create a different way. And it's not by working hard.

Step 5. Create your online training program

Now it's time to create your premium program! This is about creating an expert authority business without burning yourself out. You don't need to try to figure everything out on your own or even be particularly good with technology. When you get to this point it's about creating a system.

If you'd like help to create your online premium program, consider clicking through our link here, it is an affiliate link Cat has kindly shared with us to help support the show and keep us going! To find out more head to: https://milliondollarmindsetretreat.club/27k-in-30-days-lauren/

If you'd like to connect with Cat on LinkedIn you can find her profile here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today's episode is about defining what style means and understanding it's importance in relation to building your brand equity. Visit www.laurenkress.com/grow-your-brand to access show notes and more.

Key discussion points:

1) What does style mean?
2) Style fundamentals
3) Style schemas
4) Finding your style
5) Why style is important for brand equity

Today's questions:

Joshua Siktar from Knoxville Tennessee asks "What are some examples of bizarre but effective personal brands you've seen?"

Lyndall Farley, wellbeing consultant, sabbatical coach and organisational change consultant who founded Beyond a Break to help people discover the power of time off asks: "I find that my brands style has come from my personal style and way of communicating. It's intuitive to me but how do I translate that into words when I bring people on to work on my brand marketing?"

(Remember, each Wednesday I run a post on LinkedIn for question submissions to get audience votes on their favourite question for each week's topic! Listen to today's show to find out how to feature your business in the show and if you'd like me to tag you in the post so you don't miss it, get in touch with me on LinkedIn)

A quote to share:

"Style is something each of us already has, all we need to do is find it." - Diane von Furstenberg

Next Week's Episode:

Next week we'll continue with our discussion on developing your style, looking at some of the exercises and terms you can use to articulate your style so you can start developing your style guide.

Links for resources and getting in touch:

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

To access other episodes, show notes, resources and more head over to: www.laurenkress.com/grow-your-brand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on the show we're continuing our discussion on brand personality. In part 2 we're looking at the 12 brand archetypes in relation to the four categories they fall under: Order, Freedom, Ego and Social. PLUS a fantastic question this week on our Q&A segment.

Check out the links and full show notes at https://www.laurenkress.com/grow-your-brand

Key discussion points:

1) Recap of the Why Gap
2) The mistake many businesses make when they start trying to communicate their vision in market
3) Getting clarity on the direction for your tone-of-voice and bringing your business story to life
4) The 12 brand archetypes and how they relate to imagery, colour and key words and phrases
5) How the same business and offering can portray themselves completely differently
6) How to avoid bad clients and attract the right client-fit by developing your brand personality

Today's questions:

George Ireland, NSW, Australia asks "How do you maintain an online presence without getting distracted from the core of the business?"

(Remember, each Wednesday I'm running a post on LinkedIn to get audience votes on their favourite question for each week's topic!)

A quote to share:

"Let's say I'm working with a health coach or practitioner and they say to me, well our vision is really to make the world a healthier and happier place one person at a time. Beautiful vision, fantastic reason to exist and inspiring right? So that's the intention, but now, in the stories they tell they're sharing a lot of stuff about their program, how they work with their clients, credentials, testimonials, pricing structure, tontact details and messages to join their facebook group or download a copy of their ebook in exchange for an email address. But - where did that beautiful message go about the impact they wanted to make in the world? " - Lauren Kress

Next Week's Episode:

Next week we're going to take a closer look at how to develop your style guide.

Links for resources and getting in touch:

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

Take the brand personality quiz here to find out what archetype best represents you and your business

Access our eBook on the 12 brand archetypes here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on the show we're going to start talking about your brand personality. I've split this into two shows because there is quite a lot to cover here, so in today's show I'm going to share more about why your brand personality is important and the gap it will help you address when it comes to your business growth. PLUS more great questions for our new Q&A segment. Check out the links and full show notes at www.growyourbrand.com.au

Key discussion points:

1) Where I see most clients get stuck
2) The Why Gap
3) How to stand out amongst your competitors
4) How to start developing your brand personality
5) Brand archetypes
6) The brand archetype quiz - take the quiz here

Today's questions:

Liam Anderson, Australia asks "What does "staying on brand" refer to?"

Kyle Sarringar, South Dakota asks "What do I have to consider when figuring out what my brand is?"

(Remember, you can also submit a question via email and remain anonymous if you prefer!)

A quote to share:

"Information combined with emotion becomes a long-term memory." - Jim Kwik

Next Week's Episode:

Next week we'll continue onto part 2 on brand personality where we'll explore each of the brand archetypes and discuss examples of how brands use these archetypes to form stronger connections with their customers.

Links for resources and getting in touch:

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

Take the brand personality quiz here to find out what archetype best represents you and your business

Access the article on the 5 key brand pillars here

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.

Key discussion points:

• Introducing Karen Tisdell, LinkedIn Trainer
• What role is Linkedin playing in our lives and in business in 2020?
• How can you use LinkedIn to attract Clients?
• How do you work call-to-actions into your activities and profile on LinkedIn?
• What benefits are people seeing when they take advantage of the business opportunities LinkedIn provides?

Questions from the audience:

We had so many great questions submitted (via LinkedIn!) about this topic - so we picked the two questions to answer based on which two questions got the most engagement on the platform - these were:

Robin Miles, High performance coach asks:

"With so many turning to LinkedIn now to support growing their business what should we do to still get cut through on a crowded platform?"

Amanda Hector, Recruitment training specialist asks:

"I often get messages from people trying to sell me something immediately after l connect with them. I find this taints my view of having them as a contact, l'm sure they are nice people just trying to do their jobs but still.

What are your views on the correct etiquette for messaging details of your products or services to new connections?"

Thank you for your fantastic questions Robin and Amanda!

If you've got questions for Karen Tisdell, you can connect with her on LinkedIn here: https://www.linkedin.com/in/karentisdell/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think! Check out the links and full show notes at www.growyourbrand.com.au

Key discussion points:

1) Australia is now officially back at work
2) What is a value proposition?
3) Why focusing on how to make money can limit your business potential
4) Your customer value proposition
5) The elevator pitch template

Today's questions:

Peter Coultas, LA asks "How do you differentiate your business from your competitors in order to stand out?"

Elynn Quirk, Florida asks: "What are the best practices for segmenting your target market?"

(Remember, you can also submit a question and ask that I not share your last name if you prefer!)

A quote to share:

"What you offer to your market today will probably change - but the reason for making that offer is what will remain the same. In this fast-paced world this is our beacon in the dark - our guiding light that provides us direction as the world rapidly evolves." - Lauren Kress

Next Week's Episode:

Next week (on Monday!) we're going to start transitioning over from pillar 1 to pillar 2 with a discussion on defining your brand personality

Submit a question or get in touch using the links below

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

You can watch my video on how to use business science to grow your business here.

Ps. If you want to have a listen to the interview I mention in this episode with Dave Clare head to https://link.chtbl.com/Xe-5_XIG

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

If I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces. Access the full show notes, show transcripts, resources and more at www.laurenkress.com/growyourbrand

Key discussion points:

1) We made it to the Top 50 Entrepreneurship podcasts! Woohoo! Thanks everyone!
2) What are your brand values?
3) Why are your values important?
4) How to write your values so others will act on them
5) Thinking about your stakeholders attitudes and behaviours

A quote to share:

"Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces." - Lauren Kress

Next Week's Episode:

In the next episode we're going to focus on the value you create, the promises you make and how to write your elevator pitch.

Got a question or have some feedback to make this show more valuable for you?

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

Ps. You can access the full show notes at https://www.laurenkress.com/post/how-do-i-write-my-brand-values

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business. Why is it out of billions of people and millions of companies, we only recognise and remember a few?

In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website www.growyourbrand.com.au

Key discussion points:

1) Where your vision and mission sit on your brand map
2) The 5 pillars for brand growth
3) Why this framework will be important moving forward
4) Taking stock of where you're at
5) Start building your work-in-progress brand map

A quote to share

"Instead of thinking of all the things you need to do for your brand in a static checklist, I think about it in terms of a framework involving 5 key pillars that will help you understand how you can continuously improve your brand." - Lauren Kress

Next Week's Episode:

Your brand values

Links:

Download the worksheet here

For show transcripts and today's worksheet visit: https://www.laurenkress.com/post/brand-mapping-and-the-5-pillars-for-brand-growth

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Not going to lie, I've been super excited to share today's episode with you... because today we're talking about what makes people tick - and why this is crucial to the stories you tell to your stakeholders 🤓

Why is it out of billions of people and millions of companies, we only recognise and remember a few?

In this episode we explore how defining your purpose will help you stand out and be remembered.

Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by.

Access links, show notes and more by visiting www.growyourbrand.com.au

Key discussion points:

1) Quick recap of everything we've covered so far
2) One of the most important and overlooked aspects of brand design
3) What do people pay attention to?
4) Understanding salience
5) The importance of developing your stakeholder map for brand growth

A quote to share

"People who don't know you, aren't interested in you. They have no solid concept of your existence. People become interested in you when what you communicate or do is salient to them." - Lauren Kress

Tomorrow's Episode:

How to create your brand map

Video:

Watch the whiteboard video that accompanies this podcast here: https://youtu.be/OkyVirNorAc

Links:

Download the key stakeholder map worksheet here

If you haven't already completed the worksheet from episode 2 to define your purpose and vision and mission statements you can access it via the show notes here: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist or download it directly here: https://www.laurenkress.com/why-you-exist-download

For today's worksheet visit: https://www.laurenslaboratory.com/how-to-create-a-stakeholder-map

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com