What does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy?

All this and more in episode 3 of Grow Your Brand.

Access links, show notes and more by visiting www.growyourbrand.com.au

Key discussion points:

1) Who are your stakeholders?
2) What is integrity and why is it important?
3) Understanding the fundamental attribution error
4) Don't let perfectionism stifle your brand
5) The importance of clear communication

A quote to share

"Growing a strong brand is less about being perfect and never getting a customer complaint and more about clearly communicating with each and every stakeholder by understanding their mindset and motivations." - Lauren Kress

Tomorrow's Episode:

We're going to take a look at how to build a positive reputation amongst your key stakeholders by talking about a few universal truths about what motivates human beings.

Links:

For today's show transcript, worksheet and video visit https://www.laurenkress.com/post/brand-integrity-and-being-worthy-of-trust-from-your-stakeholders

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Why is it out of billions of people and millions of companies, we only recognise and remember a few?

In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.au

Key discussion points:

1) Why do some brands do a better job of motivating the masses than others?
2) Simon Sinek's Golden Circle
3) Why knowing your "why" isn't enough
4) How we bring people together to work towards a common goal
5) What questions you can ask yourself to start crafting your vision
6) Working through your template to help you define your brand purpose

Video to watch:

Check out Simon Sinek's original TED talk on The Golden Circle here: https://www.youtube.com/watch?v=qp0HIF3SfI4

A quote to share:

"Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet, when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals." - Yuval Noah Harari, Sapiens

Tomorrow's Episode:

We'll be talking about how your brand purpose relates to your brand integrity and how to build trust with the people who matter most for you to succeed at your vision.

Links:

For show transcripts and today's worksheet to help you define your brand purpose head to: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist

Or download today's worksheet directly here

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

We're kicking off this show by talking about what "brand" means and why growing your brand will help you gain so much more out of your life! Why is it out of billions of people and millions of companies, we only recognise and remember a few?

In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more at www.growyourbrand.com.au

Key discussion points:

1) Who is this show made for?
2) Brand will help you to have more influence and impact in your professional and your personal life
3) How to get the most out of this show
4) Your brand is your reputation - how others perceive you, your company, your movement or your idea
5) A brand needs to have a reason to exist - otherwise, why is the brand there? What value does it have?
6) We trust brands who aren't trying to just "fit in" but truly stand for something

A quote to share

"The most successful personal brands will focus on sharing that most authentic self with the world and in business it's the same - we trust brands who aren't trying to just fit in, but truly stand for something. We trust brands who act on their intentions." - Lauren Kress

Tomorrow's Episode:

We're going to explore more about the alignment between what we say and what we do. In order to build a strong reputation that draws people in and invites them to be a part of our story, we need to define our purpose. Tomorrow we will go through step-by-step how to define your purpose.

Links:

Today's show transcripts are available here: https://www.laurenkress.com/post/brand-what-it-means-and-how-it-will-help-you-get-more-out-of-life

For all show transcripts head to: https://www.laurenkress.com/growyourbrand

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com