Refuel Your Fire

Do you know who you want to do business with and why? In this episode chat with Keziah Robinson about the importance of knowing who your ideal clients are and the big problem with bad clients (and why you shouldn't put up with them!)

Keziah Robinson is the Founder of Cassia Partners, a Business Strategy and Coaching Company helping Startups and SMEs to take their business to the next level.

Find out more about Keziah on LinkedIn at: https://www.linkedin.com/in/keziahrobinson/

Visit Keziah's website at: https://www.cassia-partners.com/

As I mentioned in this episode, I'm doing some new stuff on youtube so if you want to subscribe to my youtube channel head to: https://www.youtube.com/c/laurenkress

You can also catch my livestreams for this podcast and more on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

This episode is made possible by The Change Makers Collective, a science-led growth consultancy passionate about supporting SMEs who are changing the world for the better.

To find out more visit https://www.thechangemakerscollective.com.au

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Marketing expert Catherine Zaharias talks to Lauren Kress about what really yields results for businesses large and small that want to grow brand equity.

Cat heads up marketing and communications at Nickelodeon Australia and New Zealand's head office and has spent the past 11 years marketing the art and science of being a creative marketer.

In this episode we talk about:

- The difference between creative and analytical marketers
- The resurgence of content marketing during coronavirus
- The differences and similarities between the brand growth challenges large and small enterprises face
- The godfathers of marketing
- The importance of playing the long game for brand growth
- The mistake many business and marketing experts make when looking at data for their ROI
- Recognising the assumptions we all make and finding ways to challenge them in order to reach powerful consumer insights.

You can find out more about Cat Zaharias and connect with her on LinkedIn here: https://www.linkedin.com/in/catherinezaharias/

This episode is made possible by The Change Makers Collective, a science-led growth consultancy passionate about supporting SMEs who are changing the world for the better.

To find out more visit https://www.thechangemakerscollective.com.au

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Liam Redmond and Lauren Kress talk lead generation and how to do outbound marketing and sales the right way.

Liam Redmond works in Growth at Clearbanc alongside running his own business OptimizeOutbound - a network of nerds obsessed with optimising outbound sales.

In this episode Liam chats with Lauren about the data driven insights behind his success in booking meetings with prospects for clients and the launch of his new eBook 100 meetings a month, which takes readers through the play-by-play method for making this happen in their own business.

If you'd like to download a copy of the eBook head over to: https://www.optimizeoutbound.com/store/linkedin-prospecting-playbook

If you want to chat with Liam directly you can connect with him on LinkedIn: https://www.linkedin.com/in/liamredmond1/

This episode is made possible by The Change Makers Collective, a science-led growth consultancy passionate about supporting SMEs who are changing the world for the better.

To find out more visit https://www.thechangemakerscollective.com.au

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Ken Zulumovski is a truly inspiring and resilient individual working as a business consultant and leadership expert with an honorary doctorate in Health Science from Sydney University.

Ken is the Founder and Managing Director of Gamarada Universal Indigenous Resources (GUIR) and in this episode he shares the COURAGE Training model GUIR use for staff training, program development and cultural supervision.

Lauren and Ken also discuss the personal and business challenges they've faced during the health crisis and the opportunities for change, growth and innovation that this presents for SME's and individuals who have hit the reset button during the crisis.

To find out more about Ken and the work he is doing at GUIR visit https://www.guir.com.au/ or connect with Ken on LinkedIn: https://www.linkedin.com/in/kenzulumovski/

This episode is made possible by The Change Makers Collective, a science-led growth consultancy passionate about supporting SMEs who are changing the world for the better.

To find out more visit https://www.thechangemakerscollective.com.au

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today I have the honour of speaking with New York Times bestselling author Neil Patel about how businesses can pivot and how to adopt a mindset that enables us to keep pushing forward as entrepreneurs and business owners.

Neil Patel is a world-renowned marketing expert and speaker and creator of the free keyword tool Ubersuggest. The Wall Street Journal calls Neil a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Neil has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.

His marketing blog generates over 3 million visitors per month, his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 20 million views and half a million subscribers, he has 960,000 Facebook fans, and 343,000 Twitter followers.

To find out more about Neil Patel's tool Ubersuggest visit: https://neilpatel.com/ubersuggest/

To get in touch with Lauren about being a guest on this show or ask a question for us to find an answer to send an email to [email protected]

Visit www.laurenkress.com/grow-your-brand for more episodes of The Grow Your Brand podcast and to subscribe to our mailing list.

Follow us on our NEW Facebook Page here: https://www.facebook.com/growyourbrandpodcast/

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.

Access Sean's free bodyweight home workouts resource, his podcast show using this link: https://linktr.ee/seany_mcg

You can find out more about Sean's business, Livelong Performance at: https://livelongperformance.com/

Follow Sean McGuinness on Facebook here: https://www.facebook.com/FatLossCoachingAndPerformance/

To access more shows and subscribe to our mailing list head to: https://www.laurenkress.com/grow-your-brand

Links to get in touch with Lauren Kress, The Business Scientist®

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/


Tweet with Lauren: @laurenkress89

Or you can also follow all the latest from us on our new podcast Facebook page here: https://www.facebook.com/growyourbrandpodcast

Send an email to: [email protected]

For more links to get in touch or book a call with Lauren Kress visit: https://linktr.ee/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Subscribe to our show's mailing list at: laurenkress.com/grow-your-brand

G'day everyone! With so much happening and changing on a daily basis, I'm introducing LIVE videos to our content schedule to provide timely insights and guidance to businesses and brands during the health crisis.

This recording comes from my first LinkedIn LIVE filmed on Friday 27th March. Moving forward I'll be streaming these videos LIVE to Youtube as well as LinkedIn and featuring the recording on the podcast show.

If you'd like to catch the LIVE videos, make sure you are subscribed to my youtube channel here: https://youtube.com/c/laurenkress

Or connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Don't forget, if you haven't already, to subscribe to our mailing list for our weekly newsletter featuring interviews with expert guests, weekly wrap podcasts, links to my latest LIVE recorded videos and more.

Contact Lauren at: [email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Kristin Zhivago is president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy."

She is a worldwide speaker on the subject of selling to today's digitally savvy customers and today we talk about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.

To find out more about Kristin Zhivago visit: https://zhivagopartners.com/

To access Kristin's blog "Kristin's Wisdom" head to: https://kristinswisdom.com/author/kzhivago/

Key discussion points:

• How the health of your business is aligned with the health of your mental state
• Focus on the essential to meet the needs of customers and continue generating revenue
• Branding is the promise you make, Brand is the promise you keep
• The 5 P's to provide value to your customers
• Understand what your customers think of you
• Digital Transformation: The apps and tools you can use to evolve your processes, pivot and serve your customers during lockdown

Links to get in touch with Lauren Kress, The Business Scientist®

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Tweet with Lauren: @laurenkress89

Or you can also follow all the latest from us on our new podcast Facebook page here: https://www.facebook.com/growyourbrandpodcast

Send an email to: [email protected]

For more links to connect and get in touch with Lauren or book a call visit: https://linktr.ee/laurenkress

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Today we're discussing business opportunities in the face of the COVID-19 health crisis, how to stay motivated, what the new future of work could now look like and how businesses can work to get ahead of the curve.

Subscribe to the Grow Your Brand podcast mailing list here: www.laurenkress.com/grow-your-brand

Key discussion points:

• Staying motivated to maintain a growth mindset
• Understanding more about Maslow's hierarchy of needs
• What businesses are already doing to innovate
• How to leverage LinkedIn during this time
• The Australian Governments announcement for stimulus packages and what it means
• How businesses can innovate whilst taking care of their staff
• Business Leadership within your business
• How brands can meaningfully and responsibly respond to the crisis to engage customers

Learn more about our experts from today's show on LinkedIn:

A big thank you to all the experts that made this episode possible!

Violet Rainwater, Workplace performance and resilience expert:
https://www.linkedin.com/in/violetrainwater/

Floris Blok, Marketing strategist, customer experience and digital transformation expert: https://www.linkedin.com/in/florisblok/

Floris is also the host of the podcast: The Frontline Sales and Marketing Podcast which you can check out here: https://www.thefrontlinepodcast.com

Ian Maclachlan, Director of Imperium Accounting & Tax Chartered Accountants: https://www.linkedin.com/in/ian-maclachlan-52884330/

To book an initial complimentary consult with Ian visit:
https://imperiumaccountingtax.setmore.com

Karen Tisdell, LinkedIn Profile writer and LinkedIn online coach:
https://www.linkedin.com/in/karentisdell/

Links to get in touch with Lauren Kress, The Business Scientist®

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also follow all the latest from us on our new podcast Facebook page here: https://www.facebook.com/growyourbrandpodcast

Send an email to: [email protected]

Additional Resources shared by Floris Blok:

CNN article on the "unwritten" rules for video conferencing from home:

https://www.linkedin.com/posts/florisblok_covid19-crisis-pollution-activity-6646194488391806976-mwfN

How organisations, of all sizes, can deal with the COVID-19 crisis, and beyond, from a marketing perspective:

https://www.linkedin.com/pulse/how-deal-covid-19-beyond-from-marketers-perspective-floris-blok/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

In this episode, we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted coronavirus driven recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.

Key discussion points:

• The current global economic situation
• How COVID-19 is impacting different industry sectors
• COVID-19 impact on small business
• The current mindset and emotional state of business owners
• How to mentally and emotionally navigate the current crisis
• Where to from here? What can we do?
• Building resilience and staying grounded

Access the full show transcript here: https://www.laurenkress.com/coronavirus-making-informed-business-decisions-during-the-health-crisis

Learn more about our experts from today's show on LinkedIn:

A big thank you to all the experts that made this episode possible!

Menno Middeldorp on LinkedIn at: https://www.linkedin.com/in/mennomiddeldorp/
My husband Henry
Steve Carfino on LinkedIn at: https://www.linkedin.com/in/steve-carfino/
Ricardo Guiterrez on LinkedIn at: https://www.linkedin.com/in/rigutie/ (and check out Ricardo's podcast, Innovator Diaries)
Robin Miles on LinkedIn at https://www.linkedin.com/in/highperformancecoach/
Tulsi Van de Graaff on LinkedIn at https://www.linkedin.com/in/tulsivandegraaff/
Evonne Englezos on LinkedIn at https://www.linkedin.com/in/evonne-englezos-executive-coaching/

Links to get in touch with Lauren Kress, The Business Scientist®

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send an email to: [email protected] to find out more about Lauren's one-off brand strategy sessions to help your brand:

• Respond to the customer mindset shift
• Strategically communicate with customers and stakeholders
• Create meaningful online brand experiences respond to the crisis

To access other episodes, show notes, resources and more head over to: www.laurenkress.com/grow-your-brand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

Hosted on Acast. See acast.com/privacy for more information.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com