The Greatest Comeback continues for area businesses as the gradual reopening of the state economy continues. Jay Schneider, owner of Apollo Theater in downtown Princeton, spoke with WZOE about how the theater has been doing. Jay and his wife Lara have owned the Apollo since 2009.
The Apollo had been closed for three and a half months, from mid-March until July 1, when Stage 4 of the state’s reopening plan began. Jay says their top priority is the safety of patrons and staff, so everyone entering the theater is required to wear a mask and maintain social distancing.
The theater is operating on a limited schedule, showing classic movies and only on Fridays, Saturdays and Sundays. Jay says they hope to eventually return to weekday evening showings as well. They had hoped to be showing new releases by now but with theaters still closed in big areas like New York and Los Angeles, new movies are not currently being released.
While the Apollo was closed, they made updates to the building including renovating the men’s restroom and sprucing up their popcorn machine. Speaking of popcorn, during the time they were closed, they started Essential Popcorn Fridays where folks with a craving for movie theater popcorn could buy a jumbo bag, the equivalent of four large buckets, for $20 and pick it up at the Apollo or have it delivered. Essential Popcorn Fridays are continuing even after the reopening. To place a popcorn order, check movie times, buy tickets, gift certificates or get a history of the Apollo, which has been around since 1883, visit them online at apolloprinceton.com. You can also check them out on Facebook, Twitter, Instagram and Snapchat.