Branding is more than just your logo and colors. Aaron and Lyndsay share why branding is important and what fully branding means. Some key points covered are: What pieces make up branding - your bio, fonts, colors, tagline, messaging, images, formatting, landing pages Why consistency matters. Where to incorporate your branding - landing pages, website, social media platforms and more What is a branding document - plus they share tips on how to get one started. Plus extra insight on how a branding document can help with quality control, especially when working in a team.