REI Marketing Show

REI Marketing Show

By Lyndsay Phillips; Content Coach | Aaron Hoos; Investor, CopywriterBusinessInvestingMarketing
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REI Marketing Show episodes

  • Attract More Leads By Understanding Your Avatar
    You won't attract your perfect client if you don't understand them fully. This exercise will help you dial in WHO your Avatar is so that you can find them, attract them, and nurture them more effectively. Some tips include:   Picking the top 5 of your clients - write down their characteristics. Find out where your avatar 'hangs out' so you know where you need to go to attract them. Write down what they WANT, their pains and what they NEED. Hint - you can learn alot from your industry leaders or competitors too
    18 min
  • Learn How To Build Trust Through Branding
    Branding is more than just your logo and colors. Aaron and Lyndsay share why branding is important and what fully branding means.   Some key points covered are:   What pieces make up branding - your bio, fonts, colors, tagline, messaging, images, formatting, landing pages Why consistency matters. Where to incorporate your branding - landing pages, website, social media platforms and more What is a branding document - plus they share tips on how to get one started. Plus extra insight on how a branding document can help with quality control, especially when working in a team.
    17 min
  • Boost Your Credibility By Planting Seeds In Your Marketing
    What can be a better way to boost your credibility and expert status than by casually planting seeds? What do we mean by this? Sharing that you are an author, your successes, podcast, books, programs, speaking opportunities and more in all your marketing and sales efforts. Aaron and Lyndsay share HOW you can weave this easily into your marketing and sales calls to create a Wow Factor, boost credibility and share HOW you can help your ideal client. It's a way of being very intentional with your language without being 'salesy' or overt.   What can you 'seed' in your marketing or sales calls? -your books -your podcast -your success as a coach/investor -your Facebook Group -your programs -your products -your speaking experience   Where can you seed? When you are speaking on stage. During podcast interviews. In your videos In live Facebooks In sales conversations In your books In emails Honestly - anywhere!
    15 min
  • What Types of Lead Magnets Will Help You Grow Your REI Business
    Having a lead magnet, an optin and way for your prospects to get on your Email List is key to nurturing and growing your Real Estate Investing Business. You may be asking yourself, but what do I give away or share to entice folks to get on my list? Aaron and Lyndsay share practical ideas for different types of Real Estate Investing Industries in this week's episode. They touch upon HOW to find out what topic will attract more of your ideal clients or leads.   A few things to consider are understanding WHO your ideal client is, what are their biggest pain points that you can solve and also what service will this lead magnet lead to. How will it push them through your sales funnel and move your business forward. Some ideas for Lead Magnets are:   Ebook E-Course (example 5 day e-course drip) Video Training Video series Swipe & Deploy Forms Quiz Checklist Swipe & Deploy Template Processes/Systems you use Get on E-List to receive notices on upcoming deals
    16 min
  • Leveraging Email Marketing To Nurture Your Leads
    Lyndsay and Aaron chat about the myths about email marketing. Lyndsay shares about different types of emails you could be sending (not just promotional emails!) and she chats with Aaron about segmenting, how often you should send emails and when. They also mention what you should do and NOT do to build stronger relationships and convert your leads more effectively through emails.
    16 min
  • What Relationships Should You Be Focused On

    When you think about relationships in the Real Estate Investing Industry you typically think of buyers and sellers or who are are wanting to do a 'deal' with. Lyndsay and Aaron discuss what other relationships you should focus on and why. This will surprise you! So whether you are doing fix n flips, are a property manager, wholesaler, this will open your eyes on how you think about what relationships to foster. It can make a huge difference to how your business scales and grows.

    12 min
  • Basics of Content Marketing & Why It Matters For Your REI Business
    Lyndsay shares what content marketing is and how it's as easy as ABC. Attract Build Relationships Convert   Aaron and Lyndsay discuss different types of content marketing and how it's helped grow their own businesses and how it applies to those in the Real Estate Investing Industry. Find out why it matters for Real Estate Investors and how it'll help increase your visibility, nurture leads and convert sales.
    13 min
  • Introducing The First Real Estate Marketing Show

    Aaron and Lyndsay introduce themselves and the start of the Real Estate Investor's Marketing Show. They share how they met, how they got into the Real Estate Investing Industry, how they help Real Estate Investor's and what's to come.

    • It's a fun show dedicated to helping all kinds of Real Estate Investors attract more leads, network, build stronger relationships and convert using powerful content marketing.
    • How Aaron and Lyndsay met
    • How Aaron got Lyndsay into the investing ‘world’
    • What we are doing now to help investors
    • What I’m doing now to help REI’s
    • The program we built - Real Estate Investor's Marketing
    • What we have coming up - topics include... Launching Podcast, Guest Podcasting, Social Media, Email Marketing, Funnels, Call To Actions, Building Stronger Relationships, Analytics
    14 min

About REI Marketing Show

From the publisher's feed

A fun show dedicated to helping all kinds of Real Estate Investors attract more leads, network, build stronger relationships and convert using powerful content marketing. Hosted by Real Estate…