In episode #380, Viktor Mayer-Schönberger discusses why he believes that data isn't just the new oil, but an even more important commodity. He believes that it not only greatly enhances markets, but also reshapes the economy. Last, he discusses data's new role and how he believes it has profound implications for the financial services sector and for finance capitalism more generally. The biggest challenge for the data economy is structural, and competition rules are ill suited to address this challenge.