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In episode 265 of Beyond The Story, Sebastian Rusk interviews “Merch Queen” Amanda Hofman, CEO and Co-Founder of Go To Market, a woman-owned branded merchandise company revolutionizing swag. Amanda shares her journey from founding NYC’s Urban Girl Squad to building a brand that makes meaningful merch fun and accessible. She also talks about entrepreneurship, pivoting during the pandemic, and life in NYC with her family, rescue dog, and love for running and cycling.

Tune in for valuable lessons on entrepreneurship and the importance of establishing a strong brand identity.

TIMESTAMPS

[00:02:47] Print on Demand technology.

[00:06:13] Innovative brand merchandise strategies.

[00:08:06] Exciting design process for brands.

[00:12:39] AI as an enhancer.

[00:15:25] Branded merchandise strategy importance.

[00:18:46] Gifting platforms over storefronts.

[00:21:44] Merch as business support.

QUOTES

•  "We connect to the values of a company. We don't connect to the logo of a company. We connect to how it makes us feel, how it relates to our identity." - Amanda Hofman
• "Your branded merchandise should look, feel, and taste as good as that. And if it doesn't, don't do it." -Amanda Hofman
• “ AI is going to be there to make a life just that much easier on, on, on what we're doing.” -Sebastian Rusk

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SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram:https://www.instagram.com/podcastlaunchlab/

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

Amanda Hofman

Instagram: https://www.instagram.com/gotomarketstudio/?hl=en 

LinkedIn:  https://www.linkedin.com/in/amandagoldfinehofman/ 

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