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In episode 265 of Beyond The Story, Sebastian Rusk interviews “Merch Queen” Amanda Hofman, CEO and Co-Founder of Go To Market, a woman-owned branded merchandise company revolutionizing swag. Amanda shares her journey from founding NYC’s Urban Girl Squad to building a brand that makes meaningful merch fun and accessible. She also talks about entrepreneurship, pivoting during the pandemic, and life in NYC with her family, rescue dog, and love for running and cycling.
Tune in for valuable lessons on entrepreneurship and the importance of establishing a strong brand identity.
TIMESTAMPS
[00:02:47] Print on Demand technology.
[00:06:13] Innovative brand merchandise strategies.
[00:08:06] Exciting design process for brands.
[00:12:39] AI as an enhancer.
[00:15:25] Branded merchandise strategy importance.
[00:18:46] Gifting platforms over storefronts.
[00:21:44] Merch as business support.
QUOTES
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SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram:https://www.instagram.com/podcastlaunchlab/
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Amanda Hofman
Instagram: https://www.instagram.com/gotomarketstudio/?hl=en
LinkedIn: https://www.linkedin.com/in/amandagoldfinehofman/
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By Sebastian Rusk4.9
3939 ratings
Send us a text
In episode 265 of Beyond The Story, Sebastian Rusk interviews “Merch Queen” Amanda Hofman, CEO and Co-Founder of Go To Market, a woman-owned branded merchandise company revolutionizing swag. Amanda shares her journey from founding NYC’s Urban Girl Squad to building a brand that makes meaningful merch fun and accessible. She also talks about entrepreneurship, pivoting during the pandemic, and life in NYC with her family, rescue dog, and love for running and cycling.
Tune in for valuable lessons on entrepreneurship and the importance of establishing a strong brand identity.
TIMESTAMPS
[00:02:47] Print on Demand technology.
[00:06:13] Innovative brand merchandise strategies.
[00:08:06] Exciting design process for brands.
[00:12:39] AI as an enhancer.
[00:15:25] Branded merchandise strategy importance.
[00:18:46] Gifting platforms over storefronts.
[00:21:44] Merch as business support.
QUOTES
==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram:https://www.instagram.com/podcastlaunchlab/
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Amanda Hofman
Instagram: https://www.instagram.com/gotomarketstudio/?hl=en
LinkedIn: https://www.linkedin.com/in/amandagoldfinehofman/
==========================
Take the quiz now!
https://podcastquiz.online/
==========================
Need Money For Your Business?
Our Friends at Closer Capital can help!
Click here for more info: PodcastsSUCK.com/money
==========================
PAYING RENT?
Earn airlines when you do with the Bilt Rewards Mastercard
APPLY HERE: https://bilt.page/r/2H93-5474

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