Reinvention & Yoga

Get ready for a dual episode on staff and instructors! 

One of the biggest questions I get by far is around finding and hiring great staff. Unfortunately, in the yoga / fitness space, hiring and interviewing are not intentional enough and as a result, best friends, family members, and clients are thrown into roles because the owner (YOU) are so desperate for help, anyone you know will do! This never leads to success, and in turn, results in ruined relationships and lost revenue. In this episode, I review why this piece of your business is so critical to overall success, and I walk you through strategies for writing a thorough job description, finding great candidates, right fit/right role, and interviewing recommendations. In the second half of this podcast, I address the common lament of owners which is, "How do I get my instructors to stay at my studio, instead of leaving and either opening their own studio down the street or going to my rival's business?". Listen to learn how to retain your instructors the right way. Hint: it's not pay.

Have you enrolled in the Profitable Studio Method Course yet? It's time. Make 2021 the year you rebuild your dream business. Find out why hundreds of yoga/fitness studio owners have 10x the revenue after they listen and complete my course. It's a recipe, and once you implement it - you'll have the same success. 

Get more details, and step by step help implementing proven business strategy and best practices in my highly successful, results oriented online course: The Profitable Studio Method

Learn more: nicolechetaud.com

Follow me on Instagram: @nicolechetaud.com 

And now, for a deeply personal episode where I share overcoming one of the most serious, life changing challenges I've experienced. I share this because I think it's important for my listeners (you) to know what drives me to keep teaching and sharing positive, affirming, success building strategies for life and business. In my life, yoga has been transformational and it was through my yoga practice (and my work) along with other coping / health practices, a brilliant medical team, and supportive community, that I was able to survive this extremely difficult experience and build the consulting practice you know today, all while raising my then 4 year old daughter.

It's meant to inspire you to rise above what life throws you, and use it as an experience to motivate others and grow stronger, more resilient, and grateful.

By now you know you need to have a sales process in place to educate clients on next steps for purchasing classes, but who is going to help them? If you aren't interested in sales, and most people in yoga aren't, then you need to hire an "advisor, membership coordinator, educator" aka a Sales Person! Learn how to hire the right person for this role, how to find someone "good", why good fit is so important, what to look for, how to write a job description, the importance of the interview, and other best practices. 

Get more details, and step by step help implementing proven business strategy and best practices in my highly successful, results oriented online course: The Profitable Studio Method

Learn more about me: nicolechetaud.com

The way you price your packages is directly related to pricing auto pay membership and intro offers. So if you haven't priced your intro and auto pay membership yet, you need to go back and do that first. Your packages (IE 5 and 10 class cards) need to be more expensive, price per class than your auto pay membership. Learn how to price your packages, set up your pricing page on your website, whittle your pricing to 7 options or less, and other best practices to help clients buy intros and auto pay memberships! 

Get more details, and step by step help implementing proven business strategy and best practices in my highly successful, results oriented online course: The Profitable Studio Method

Learn more about me: nicolechetaud.com

Customer service! Let's talk about what makes for a great experience in this episode. From good listening, to using people's names, to providing a welcoming experience, to energy of the space, as well as how payment happens, timelines, professionalism, to what happens when people leave your business....it all matters, it's all service, and it's all about connection. As someone who has been in customer service since age 16, I can honestly say that this is one of the most important aspects of your business, and in the world of yoga, a lot of times it is the deciding factor around whether someone returns or not to your studio or your class/session. It's one of the easiest ways to up your game in business, listen to this episode for ideas, recommendations, and how to reframe your thoughts about what "service" is. 

Get more proven business strategy and best practices in my highly recommended online course: The Profitable Studio Method

Learn more about me: nicolechetaud.com

Sales is NOT a dirty word! For many reasons, a lot of people in the yoga world think of it that way and literally cringe when I bring up that they must have a sales process for their clients. I'm here to change your mind about it - because sales is actually the highest form of customer service you can provide. It's education and service when done right. Your clients are coming to you for a reason. They need something, and in this case it's yoga. It's your responsibility as an instructor and/or studio owner to educate them on what to buy in order to participate in your classes, privates, workshops, events, retreats, teacher training etc. If you don't educate them on what to buy, then they won't get the benefits of yoga. It's that simple. In this episode, learn about reforming sales as education, how to talk to clients about intros, auto pays, packages, pricing in a way that just provides information and choices so that they can achieve their goals. 

Get my entire sales process, step by step, as well as my proven method for studio success, in my online course: The Profitable Studio Method

Learn more about me: nicolechetaud.com

Do you market your classes, workshops, events, services? Most clients I work with say, "Oh, all of our clients are word of mouth"...which is marketing, but it's the LAZY way to market! You must spend time and energy attracting new clients to your services. Remember, marketing is the magnet. New clients are critical to the health of your business, so it's important to have a few tools in the toolbox for your marketing plan. And it really helps if they work! In this episode, I go over my favorite, proven cheap and easy ways to market your services and bust the myth that you need a ton of money in order to market well. You don't. Some of the strategies are super obvious, but always missed. 

Ready for more proven industry business strategy and best practices that have helped thousands of yoga studio owners worldwide?

Enroll in my highly rated online course: The Profitable Studio Method 

Learn more about me here @nicolechetaud.com 

How many times have you let fear stand in the way of your interests, goals, dreams? We all have. One of my biggest fears was public speaking. This is not original or unique, in fact it's the #1 fear over death in America. So I'm typical. I had the kind of fear that made my heart race, I started sweating terribly, I stuttered, and could barely speak when it was as simple as just saying my name in a class! With that kind of crazy reaction, I never thought I'd be able to achieve my dream of getting on stage and speaking to hundreds of people about yoga, business, and software! Let alone teach countless numbers of people in of yoga classes all over California and Hawai'i for 5 years. 

In this episode, I share my journey of overcoming fear of speaking which started with my yoga practice, and the desire to be a yoga teacher. This one leap lead to my entire career in yoga, from age 18 to present day, some 30 years later. Yoga has been the central component to my  transformation, as well as the catalyst for reaching my goals as I traveled my path from managing studios, teaching, working at MINDBODY, presenting at global conferences, to consulting with clients all over the world, to advising tech partners in the fitness/wellness space. It's been an interesting journey, and I credit my first yoga class as the beginning of all of it! Tune in for the journey, I hope it inspires you to take the leap and try yoga as a wonderful transformative agent for change. Inner and outer alike.....

Ready for a step by step guide to proven industry business strategy and best practices that's helped thousands of yoga studio owners worldwide?

Enroll in my highly rated online course: The Profitable Studio Method 

Learn more about me here @nicolechetaud.com 

Membership is the path forward to business success, it creates stability, growth and freedom. But pricing alone doesn't not sell memberships, you must also offer "perks". What are perks you ask? They are the special discounts, products, or extras you include with the membership that tip the scale so to speak when clients are making decisions about their next purchase. Hear my top 3 recommended, favorite perks to include, and best practices, in order to sell more memberships in this episode.  

Ready for more proven industry business strategy and best practices that have helped thousands of yoga studio owners worldwide?

Enroll in my highly rated online course: The Profitable Studio Method 

Learn more about me here @nicolechetaud.com 

So once you have new people taking classes online or in studio with your irresistible intro, it's time to get them into a membership. Why? Because recurring revenue models are the keys to a profitable business. It allows for the business to grow month over month and year over year, provides stability, and freedom for the owner to focus on other priorities like staffing, leadership, marketing and other revenue streams. But how do you price a membership? Listen to my quick talk on how a membership is priced in order to attract as many clients as possible after the intro offer. 

Ready for more proven industry business strategy and best practices that have helped thousands of yoga studio owners worldwide?

Enroll in my highly rated online course: The Profitable Studio Method 

Learn more about me here @nicolechetaud.com