When I sat down with Linda Boff, I was struck by her fearless approach to change. From her 20 years at GE, including a decade as CMO, to stepping into a completely new role as CEO, Linda embodies what it means to embrace reinvention. She shared how stepping out of her comfort zone, even when it felt daunting, led to some of her biggest growth moments. Through our conversation, it became clear that resilience, curiosity, and authenticity are her guiding principles, and her journey offers powerful lessons for anyone navigating a major transition.

Highlights: 

• Challenger Mindset: The importance of embracing new roles and industries to keep evolving personally and professionally.
• Balancing Identity: How to navigate the loss of familiar labels while finding purpose in new opportunities.
• Shifting Perspectives: Fresh eyes and diverse experiences can lead to innovative solutions and growth.
• Resilience in Transition: How challenges, like corporate restructuring, can spark growth and clarity.
• Intentional Leadership: Leading with authenticity and fostering collaboration to create lasting impact.

About Our Guest:

Linda Boff, previously served in the most senior executive positions most recently as Chief Marketing Officer of GE and now joins the creative consulting agency Said Differently as CEO.

In 2024 Linda was recognized in the list of Most Entrepreneurial CMO’s by Forbes in 2024. In 2023, Linda was awarded a B2B Innovation Lifetime Achievement Award from Adweek.

Linda has served on many chairs and boards; currently she is a senior adviser to Citation Capital and Evidenza a Marketing AI firm. Up until 2020 Linda was also a director at Dunkin’ Brands Group.

In June 2024, Linda joined Said Differently as CEO. Linda worked with the agency in her time at GE and was impressed at their courage to take an untraditional approach to reaching game-changing solutions for their clients.

Linda lives in Irvington NY with her husband the pair have two adult children Toby and Nellie and 1 granddaughter Mackenzie.

https://saiddifferently.com/

Instagram- https://www.instagram.com/lindaboff

LinkedIn- https://www.linkedin.com/in/lindaboff/

X- https://x.com/lindaboff

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Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email Us at [email protected] 

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