Relentless Authors Advertise

Question of the Week: When will you schedule your ad creation time to ensure that new Amazon Ads are a priority for your publishing business?

Which books do you think you might need to "start from scratch" on when it comes to advertising? Check out the latest episode to find out Bryan's weekly ROI and his advertising winners!

Is there a particular piece of data in your ad account that you purposely avoid? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Thanks to Jan Sigetty Boeje and Willow Rose for sharing their Best Page Forward experiences with our listeners. BTW Bryan is starting a unicorn farm. This week Bryan examines the importance of conversion rates. The Ad of the Week is: Workbook Grades 5-6 SPA. The Keyword/Target of the Week: "A Year of Creative Writing Prompts." And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's the number in your ad account that you are terrified to look up and calculate, and why? Let me know!

Here's the live episode from this year's Sell More Books Show Summit in Chicago! This is from a few weeks ago and contains a major Live Math gaffe, but we think you'll enjoy it. Stay tuned for your regularly scheduled Episode 20 in the next 48 hours. Thanks!

Have you ever had a one-of-a-kind ad that just keeps working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Bryan evaluates the big spend versus the little wins along the way. This week Bryan examines what he's already doing well. The Ad of the Week is: 1,000 Prompts Volume 2. The Keyword/Target of the Week: "creative writing prompts." And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever found a Unicorn Ad that seems to keep working month after month? Let me know!

Are there any stats that I'm not reporting that you would find helpful? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Bryan examines how to separate the big spending promo results from the rest of the herd. This week Bryan explains the importance of time, a long tail, and patience. The Ad of the Week is: Prompts Volume 2. The Keyword/Target of the Week: 39 different keywords generated sales this week. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What stats would you like to know that I haven't shared about this promotion? Let me know!

What do you think is the best methodology to account for a promo like an all-in 99 cent extravaganza? This week, I'm sharing the first day of the giant box set promo and how the 6 days before it contributed to my bottom line. This is all leading up to two huge episodes in the next week, including a LIVE episode from Chicago coming soon. Thanks for listening!

Do you have a fail-safe plan if your sales tank? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Bryan shares his progress on Last Week's Relentless Author Actions and updates progress on setting up Amazon, Facebook, and Bookbub ads for his 99 cent promo. This week Bryan explains how to respond when the sales graph takes a nosedive. The Ad of the Week is: Sizzling Synopsis ebook. The Keyword/Target of the Week: The term "writing prompts." And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What actions do you take when sales take a sudden plunge? Let me know!

What is your experience with using newsletter swaps to promote your titles? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Bryan shares his progress on Last Week's Relentless Author Actions and updates his newsletter swap progress. This week Bryan explains why any book promo worth doing is worth doing right. The Ad of the Week is: A tie between my CWP Vol 2 Paperback and my Character Prompts Paperback. The Keyword/Target of the Week: Auto Targeting for the win. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How have you used newsletter swaps and promo sites in conjunction with your regular Amazon ads? Let me know!

When is your next book promo? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book's custom description in tip top shape! Bryan shares his progress on Last Week's Relentless Author Actions and updates his 99 cent promo plan. This week Bryan explains why he's still hunting down more newsletter swaps. The Ad of the Week is: Character Writing Prompts. The Keyword/Target of the Week: Auto Targeting phrase "books on writing." And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you set a date for your next promo? If not, are you willing to commit to a date and time right now? Let me know!