In this energizing episode of Keep Hustling, host Aaron Gordon welcomes Justin Goodbread to explore the roots of grit, the power of strong family values, and the importance of relentless execution in business and life. Justin shares his journey from humble beginnings on a dirt road in rural Georgia, where his father's tough love and leadership forged his mindset and drive. The conversation highlights core principles like faith, family, fitness, and friends, and how these pillars support both personal fulfillment and financial success. Justin also breaks down his Deca Millionaire Way framework, outlining practical steps for business owners to gain freedom and build a lasting legacy through vision, examination, execution, and exit.

Get To Know Justin Goodbread, CFP, CEPA, CVGA

Justin Goodbread coaches financial advisors and business owners to multiply their income, impact, and freedom as they build toward DecaMillionaire status. A multiple bestselling author and international keynote speaker, he founded The DecaMillionaire Way™ to help service-based entrepreneurs create real wealth, time freedom, and lasting impact.

Raised on a dirt road in Brunswick, Georgia, Justin learned the value of hard work early. At just 15, he started his first landscaping business with a push mower and plenty of determination. That hands-on foundation shaped everything that followed. Over the next three decades, he built, scaled, and successfully sold multiple companies spanning seven-, eight-, and nine-figure valuations. Along the way, he has coached hundreds of business owners to double or triple the value of their own enterprises.

Today, Justin is a globally recognized business strategist who helps owners move beyond the daily grind. Through The DecaMillionaire Way, he shares a practical framework for scaling with purpose and designing a business that supports the lifestyle they originally set out to create.

What sets Justin apart is his straightforward, faith-driven, Southern approach. He believes in honest conversation, consistent effort, and building companies that serve your life instead of consuming it. For Justin, success is not just about numbers on a balance sheet. It is about freedom, impact, and living with intention.

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Buy His Books 3 Key Listener Takeaways 1. Grit Builds Success

Raised on a dirt road in rural Georgia, Justin Goodbread's early lessons in grit and humble beginnings show that mindset, hard work, and resilience are foundational for long-term achievement. His story proves that relentless determination, even in tough circumstances, lays the groundwork for future success. 2. Lead by Example: Family & Legacy Matter

Both Justin and Aaron share how parental influence and intentional mentorship shaped their drive. They emphasize the transformative power of living out lessons rather than just preaching them. Engaging children in life's ups and downs creates lasting values and ensures that ambition and character are passed down.

3. Framework for Freedom

Justin unveils the Deca Millionaire Way, his systematic approach to achieving both financial and lifestyle freedom. By prioritizing faith, family, friends, fitness, and then finances, he urges business owners to build lives and businesses with clarity, discipline, and purpose, so true fulfillment goes far beyond monetary success.

Show Overview

00:00 Podcast introduction and guest welcome

06:05 Starting out in father's business

06:41 Father's influence and motivation

10:04 Pushing Through Challenges

14:25 Teaching Kids Through Business Involvement

17:40 Reflecting on my father's journey

20:46 Discussing Faith and Life Balance

25:54 Entrepreneurial goals and challenges

26:35 Breaking free from the entrepreneur grind

31:47 Start with the end in mind