Who says HR departments lack the chops to get young people interested in insurance? On this On Point installment, we hear from the human resources lead at Sentry Insurance, Mike Cloud, who is on offense to find emerging talent—most of it local. The carrier actively interacts with local high schools and various colleges, namely the University of Wisconsin–Stevens Point, which is walkable from Sentry’s home office. In fact, the carrier hires an average of 100 UW-SP students each year. “If we can get them on our campus, we can sell them on insurance.” Eight of 10 students who get a Sentry offer accept it. And if the company keeps them past two years, another 80% stay long term. It’s all about providing “engaging, challenging work,” Mike says. Listen as he unpacks a few ideas to recast job descriptions. He describes what “insurance work” really means—which, not surprisingly, is much more than students typically think.

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