Remote Marketing Podcast

Freshbooks has tripled their organic traffic in the last 18 months. So I invited Steve Toth (their ex-SEO manager) to understand how they manage their SEO budget. If SEO is a big growth channel for you, you'll find this episode insightful. Notes - https://remotemarketing.org/seo-budget/

In this special episode, I got Rand Fishkin (founder of Sparktoro & Moz) to share his top learnings after completing two decades in marketing. We also geeked out on marketing flywheels. Notes - https://remotemarketing.org/marketing-flywheel/

In this episode, I shared how to write an industry report, how to promote it and pros and cons of industry reports as part of your content marketing strategy.

Some industry reports I've worked on in the last 3 years: 

In 2015, my biggest challenge while coaching new hires was when I had to re-answer the same questions again and again (esp. if it was a process-driven role). Add to that the challenges of coaching team members spread across timezones. This episode talks about how I fixed that and how to coach new remote hires today.

Over the years, I've created a marketing budget template that's straight-forward, easy to implement and great for new marketing leaders/founders/CEOs who’re looking to create their first marketing budget. In this episode, I explain how to build a marketing budget using that template.

A lot of professional networking opportunities have diluted in this time due to cancelled conferences/meetups etc. On the other hand, I've been networking remotely for a decade now so I decided to share my experience. Blog post - https://remotemarketing.org/remote-networking/

In this episode, I cover high-level planning for marketing teams and why NOW is the perfect time to do it. My notes - https://madhavb.com/marketing-strategic-thinking/

In this episode, I cover project management with remote marketing teams. If you recently transitioned to a remote team because of Covid-19, the next couple of episodes are aimed at make this transition easier. #TogetherAtHome

If you're a business with a decent email list (>1000) and looking to get more out of your free subscribers, you need to listen to this episode. I shared my experience with "subscriber onboarding emails" and how it generates $20k/mo for one of my clients. Try my preferred email marketing tool (free) - https://remotemarketing.org/recommends/convertkit/

Want to build a long term marketing strategy? Make sure you spend 20% of your time on new marketing experiments all year long. In this episode, I shared the marketing experimentation process that I use with my team.