Remote Marketing Podcast

It’s a lot harder to stand out in the world today. Especially if you’re trying to market your product to a very tech savvy audience. Sometimes going in the opposite direction (where everybody is going) feels like a breath of fresh air. In this episode, I make a case for that with real life examples of B2B brands doing that.

I spoke with remote affiliate marketer Wesley Whetten about the foundational structure of a good affiliate program, when does it make sense and if it can be set up with a remote marketing team. High-level notes here - https://remotemarketing.org/create-affiliate-program/

In this episode, I spoke with Ahrefs CMO Tim Soulo about the common challenges any early CMO faces and how to push past those. We also discussed Ahrefs's remote marketing team setup and their playbook. High level notes - https://remotemarketing.org/tim-soulo-ahrefs/

I've been doing Year-in-Reviews for over 4 years now and they've proven much more effective to me than New Year Resolutions. This episode will give you a template to do your own Year-in-Review, irrespective of if you're an individual or a business.

Most leadership positions require you to collaborate cross-functionally across many departments. And if you’re going to work with many departments, you need to be skilled at managing your stakeholders properly so your projects get executed without much friction.  In this episode, I'm going to share a practical approach of managing internal stakeholders, especially in a remote team setup.

ConvertKit makes $19m annually with a 100% distributed team and a third of their revenue comes from affiliates. I uncovered some insights from Alexis who's been running their affiliate marketing program since 2016. High-level notes - https://remotemarketing.org/convertkit-affiliate/

Looking to leverage your employee's networks to increase product awareness? That's exactly why you need an employee advocacy strategy. This episode summarises all my research when building out an employee advocacy program on a $0 budget.

In the last couple of years, I’ve seen rebrands of almost all products I use (Google, Uber, Slack, WeWork etc.). I've even seen rebrands happen at two of the companies I worked with (Hubstaff & Close). If you've ever wondered why companies rebrand and when should you consider your own company rebrand, this episode is for you.

Every one today talks about cold emails. You have 100s of “guides” released every day to answer the question – how to cold email folks the right way? The problem is that there is no right way. You've gotten access to someone’s email through whatever medium and are now emailing them without any prior history. That’s why, over the years, I’ve become a huge believer in the power of warm emails.