In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covered how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.

In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covers how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.

Remote marketing teams became possible because of technology catching up. With the internet and a plethora of collaboration tools available, you can work with your team as easily from your home as your office. In today's episode, I share the 6-7 tools without which we won't be able to run our remote marketing team.

In today's short episode, I settle the age old debate on when to hire a generalist vs a specialist. TLDR; hire a generalist if you’re early stage, hire a specialist as you become a mature and large business.

Part 1 talked about what is "honeypot marketing" and considerations to make when building your own honeypot product. In this episode, I talk about growing a honeypot product and monetising it to generate leads/customers for your main product.

On my search for a long term marketing channel, I stumbled upon this beautiful strategy of using "honeypots" to generate leads for your main product. In this two-episode special, I talked about how we built our own honeypot called Hubstaff Talent, our thinking behind it, the pitfalls we avoided and how we made it a revenue generating automatic growth channel for us.

Pricing changes are important for ALL software companies, but they're also tricky to roll out. Why? Because you could potentially lose a big chunk of your customers to your competitors. In this episode, I talk about the 4 steps you should take to ensure a smooth rollout of new pricing for your customers and your business.

Your growth curve isn't really a 'curve' anymore and rather flat. Your revenue isn't growing. You're out of ideas. In this episode, I talk about some common strategies B2B companies use to expand their market & grow their revenue over the long term:

If you're looking to make your company go partially or 100% remote, you need to make all company processes "remote-first". I had the unique opportunity to hear two perspectives on this –  one with the CEO of an 80 people company and the other with the only remote employee at a start-up. 

My mission is to enable all co-located marketing teams to be location independent and this podcast will be one of the enablers. In this episode, I talked about why I decided to take up this mission.