Rene Ritchie

New MacBook Pro? Mac mini? iMac?

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The invitations are out. The website is up. The YouTube stream is prepped. Apple’s October M1X MacBook Pro Event is… a… GO! 

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Is Apple Watch Series 7 any good?

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I’ve been using an Apple Watch all day, every day, for over half a decade now. But, I’m keenly aware that many of you may not even have an Apple Watch yet. So, for you, it might be about what the new Apple Watch Series 7 can do for you and your life, and if that’s finally enough for you to get one. Where, for those of you like me, it’s all about what it can do better… how it can make our lives even better.

With Series 7, that includes a bigger, more informational, more accessible screen and faster charging system in general. For time and schedule keeping, a brighter, easier-to-glance at always-on mode. For fitness and health tracking, especially the extreme kind, a more crack-resistant display, and dust-and-debris resistant casing. For notification and communication, a built-in keyboard. And, yeah, GIF/GIFs! For fashion, or just plain fun, a minor rainbow of new aluminum colors. Still starting at $400 bucks.

And it all comes together to create an experience that’s… light years beyond the original… even if it’s still not quite where I want it to be. Let me explain!

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Is M1X the MacBook Pro we've all been waiting for?

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New designs. Flat designs. 14- and 16-inch displays. Mini LED displays! M1X Apple Silicon. 2 efficiency cores. 8 performance cores. Up to 32 Graphics cores. Up to 64 GB of RAM, 8TB of SSD. Maybe. Probably… no Touch Bars, but MagSafe, HDMI, and SD Cards. 

Right now, I’m going to go through all the most recent reports, and not just recapitulate or regurgitate them for you, but dive into all the little details about what these new MacBooks will actually, really mean for Pros!

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Apple Watch 7 vs SE vs 3!

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Midnight. Starlight. Green. Blue. Red. Aluminum. And Nike. Gold. Silver. Graphite. Steel. And Hermes. Brushed and Space Black Titanium. 20% larger display. 70% brighter always-on display. 40% smaller bezels. 1mm bigger cases. 41mm and 45mm cases. Not square but round. Rounder even. Bigger tap targets. Bigger text. Or more text. QuickPath Keyboard. New contour face. New Duo modular face. More crack resistant. IP6X dust resistant. Still WR50 water resistant. And 33% Faster charging.

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M1X Macs are almost here!

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New 14-inch MacBook Pro. New 16-inch MacBook Pro. M1X Pro-level Apple silicon. Maybe M2X? Maybe Mac mini Pro? Maybe iMac Pro? Maybe all the Pro. It’s the next major Apple Event. The… Apple Event Pro! And it’s coming our way as soon as this month. 

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Which new iPhone should you choose?

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The iPhone 13, mini, Pro, and Max are here, but the iPhones 12 and mini, iPhone 11, and iPhone SE have all stuck around for another year. So, should you invest in the latest and greatest, or take advantage of the discounts on the previous generation?

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How is iPhone 13 faster... with longer battery life??

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2 Avalanche high-performance cores. 4 Blizzard high-efficiency cores. Up to 5 Graphics Cores. 16 Neural Engine Cores. Double the system cache to keep it all fed. But, increasingly, it’s the non-big compute core features that are the most interesting: New image signal processor, ISP, including Smart HDR4. New video encode and decode blocks, including hardware acceleration for ProRes 422 video. New display engine for up to 120Hz adaptive refresh. New always-on touch co-processor to adapt that refresh in real-time. All with the best battery life ever delivered on an iPhone… and maybe, just maybe, our first glimpse at what might be coming for M2 and the next generation of Apple Silicon Macs.

This the A15 Bionic deep dive!

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Is the iPhone 13 enough or do you need to go Pro?

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iPhone 13 vs. iPhone 13 Pro. Mini vs Max. Up to 120Hz refresh. Better cameras. An extra telephoto camera. With 6X Zoom. Autofocus Ultra Wide. With Macro Mode. LiDAR Scanner. Pro Raw Photos. ProRes Video — coming soon. An extra GPU. 3+ hours of extra video playback. A 1 TB option. And about $300. So… are the extra features worth the extra cash? 

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Is Apple's new iPad mini worth your money?

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The newly redesigned iPad mini isn’t an iPad Pro mini. It’s an iPad Air mini. Which is cool, because the original iPad Air was literally an iPad mini biggie. Point being, the mini and the Air, the Air and the mini, they’ve mostly been in lockstep over the last many years. Mostly. This year, the mini is playing catch up… but also one up. It’s getting almost all the features of Apple’s sleekest iPad — bigger, edge to edge display, but candy-colored shells, if not as many colors, Touch ID in the Power button, USB-C, stereo landscape speakers, Apple Pencil 2, if no Magic Keyboard mini, Sub-6 5G, if no mmWave, but also rocking a new A15 chipset and Center-Stage capable front camera. But, in addition to losing the Home button, it’s also lost its headphone jack, and while it’s the most feature-packed iPad mini ever, it’s also the most expensive, starting at the same 64GB, but now priced at $499. So, is Apple’s biggest mini worth it?

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iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max — Reviewed!

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Superficially, the iPhones 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max are almost indistinguishable from their iPhone 12 counterparts. Same industrial design, same screen sizes, same prices. But once you start using them, the differences are considerable: Brighter displays, Better camera, especially on the Pro variants, huge improvement in battery life, especially for the mini, a novel cinematic mode for video, double the storage for the baselines, and up to double the refresh rate for the Pros. They’re exciting, tantalizing even, but also frustrating. Let me explain…

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