2025 hasn’t delivered much by way of stability, and more change is sure to come.

In this episode of Renovating Real Estate, we discuss industry dynamics, focusing on the uncertainty agents may be feeling today.

Of course, there are things within your control: leadership in supporting agents, identifying challenges, and maintaining communication, to name a few. My favorite part of this conversation was about values in action. Understanding your own and the value you’d like to give others (minutes 19-22).

One thing’s certain - we don’t work in a boring industry where nothing changes!

Let’s navigate this fast-paced, ever-evolving real estate landscape effectively together. If you’re facing “unprecedented" challenges or “uncertainty” in your business, we’re here for you. Please reach out with any questions or comments. We’re in this renovation together :)

We’re fast approaching a time when realtors who don’t operate as a business will be out of business.

That may seem harsh, but it’s the truth.

My favorite part of this episode starts at minute 23 where we lightly touch on why your decisions (how you operate and who you affiliate with) matter.

Our conversation may be a good precursor to listening to this free pod with James Dwiggens and Rob Hahn.

The last 12 months of change were a warm-up for what’s coming. A chance for agents and brokers to exercise our decision-making muscles.

What will you say yes to? What will you say no to? Why?

The decisions you make (or follow) should be ones you’ve seriously considered - independently. I encourage you to invest some time thinking ahead because your choices will dictate your next business model.

Enjoy, and please use the comment section or DM me your thoughts.

p.s. You can find us on Apple or Spotify (search Renovating Real Estate).

p.s.s. Sharing with others is deeply appreciated!

Chapters

00:00 The Power of Saying No

03:14 Navigating Business Boundaries

06:00 Asking Questions for Clarity

08:55 Understanding Client Perspectives

11:51 Defining Personal Values in Business

14:55 Building Confidence Through No

17:53 The Importance of Self-Value

21:00 Creating a Culture of Respect

24:00 Forming Your Personal Opinion Matters Now More Than Ever

Your car flashes dashboard lights.

Your phone tells you to shift to low power mode.

What about your business?

How do you recognize warning signs, respond accordingly, and adjust?

We're cresting into March, typically the time of year when agents and admin get busy. They get so busy that December decisions (those business plans you poured over) get thrown out the window.

They scream YOLO and hope it all works out.

How we handle a warning sign is essential—it determines our ultimate success. Listen in as we give our take on how to hold boundaries during this time of year - because YOLO can only get you so far.

Want more?

Becky & Shorewest - YourGrowthFirst.com

Sandy & Brand Work - KnowYourValue.RealEstate

Joel & ReMax - Behind The Signs

Sandy's Substack

You have two choices. You can invite me in or I'll simply bust down your door and let myself in, but one way or another, I'm coming into your life - Steve Keating

What’s your “change DNA?” If we can answer that, we’ll have a much easier time making beneficial changes in ourselves and our business.

What’s effective communication?

What steps do you take to align your daily actions with your core intentions?

There are many ways to communicate, but none will be effective if you have a wandering purpose or no point of view. That means knowing your core values. Effective communication requires us to be clear about what we believe first. Only then can we begin to craft messaging that gets us the results we’re looking for.

All three amigos share their thoughts on what constitutes meaningful messaging and how we act with intention amidst it all.

Is there a difference between advertising, marketing, and branding?

You bet.

When you understand the difference, you can build an effective plan that complements YOU. Becky and I share our personal experiences with advertising and brand work.

Watch and listen as we talk about how these tools help you communicate in 2025.

What if you didn’t have to do more?

What if you could do less, better, and with more efficiency?

You can - and should.

Today, Joel and I discussed working with intention and strategy instead of just following our feelings. Give it a listen (or a watch), and let us know your thoughts!

p.s. Becky will be back with us next week - she was busy being the best broker in Wisconsin :)

Recently, I had the pleasure of leading a Success Lab session for the Ten Tenths community. We dove deep into our industry's changing landscape, and the feedback was incredible. I'm excited to share this exclusive replay with my subscribers.

In this recorded session, I explore two fundamental questions that every broker and agent need to answer:

* What kind of business am I running?

* What phase or stage of business am I in?

These aren't just theoretical questions—they're the foundation for building a truly effective marketing strategy. Just as a home renovation needs a thoughtful plan, your brand and business deserve the same strategic consideration.

Understanding these core elements is crucial. Without this clarity, too many business owners fall into the trap of copying generic marketing approaches, hoping that something will eventually stick.

If you've experienced the frustration of training that tells you, “Just do more,” this will be enlightening. There is another way to practice real estate - but it requires intention and bravery.

As a subscriber, you now have exclusive access to this valuable Success Lab replay. Watch it at your convenience and start building a more intentional marketing strategy.

I think agents and brokers are tired of recycling the same old business planning strategies, and yet many of you are about to do it again. It's time to break free from this tired cycle, especially now.

The industry has changed, and so should our planning and training.

And yet, innovation or spearheading change comes at a cost. The cost of comfort.

Growth and comfort rarely co-exist, and change can be daunting. But changing an old and tired process doesn’t have to be done alone.

I'm looking for one forward-thinking broker and 5-10 of their agents ready to revolutionize their approach. If you're IBRE curious and eager to stand out in the market, November may hold an opportunity for you.

In November, I’ll offer a one-month intensive at a discounted rate for one group. I have a few finishing touches I’d like to experiment with (hence the discount).

Details are below. You can also visit KnowYourValue.RealEstate to learn more.

The schedule:

* Two live sessions per week, for three weeks (6 sessions total)

* When? Tuesdays & Thursdays 12pm EST (Nov 5th thru 21st)

* Where? Zoom

* What’s included? Notion HQ (brand work, marketing collateral, CRM, revenue tracking), videos, and live instruction. Participants will walk away with a personalized “conversion story” to facilitate their brand launch in the new year.

Kick off 2025 with something new. Something different. Renovate your brand and your business. It’s time.

Questions? [email protected]